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June 2, 2025
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COVID-19 Impact: Spike in unintended pregnancies in India

By
The CSR Journal
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An unintended fallout of the nationwide lockdown since 25th March is the inability of millions of women to access their choice of contraception leading to unintended pregnancies.
In 2019, as per the Health Management Information System (HMIS), 35 lac sterilizations, 57 lac IUCDs, 18 lac injectable contraceptive (IC) services were provided by the public sector. Public health facilities also distributed 4.1 crore cycles of Oral contraceptive pills (OCPs), 25 lac emergency contraceptive pills (ECPs) and 32.2 crore condoms. In addition, the commercial market sold 220 crore condoms, 11.2 crore cycles of OCPs, 36 lac ECPs, 12 lac doses of ICs and 8 lac IUCDs.

Inaccess to contraception

The lockdown has meant access to and use of contraception has been compromised to a large extent. In line with the Ministry of Health and Family Welfare, Government of India’s advisory, public facilities have suspended provision of sterilizations and IUCDs till further notice. Curbs on movement have made access to over-the-counter contraceptives, condoms, OCPs and ECPs difficult.
In an attempt to understand the impact, the NGO Foundation for Reproductive Health Services India (FRHS India) has released a policy brief highlighting the estimates of loss of services. FRHS India has made use of secondary sources such as Health Management Information System (HMIS), Social Marketing Statistics and retail audit data to arrive at the potential loss of sales and services in 2020 and resultant impact on health indicators.

Grim findings

The findings do not present a pretty picture. In the most likely scenario (where clinical family planning services operate at full capacity by September 2020 and commercial sales of OTC contraceptives are able to resume in a phased manner by third week of May), it is estimated that 25.6 million couples would have not been able to access contraception services during the period of the lockdown and weeks leading up to complete normalcy i.e. September 2020.
In this scenario, there would be a loss of 6.9 lac sterilization services, 9.7 lac IUCDs, 5.8 lac doses of ICs, 23.08 million cycles of OCPs, 9.2 lac ECPs and 405.96 million condoms. This is likely to result in an additional 2.38 million unintended pregnancies, 679,864 child births, 1.45 million abortions (including 834,042 unsafe abortions) and 1,743 maternal deaths. If the disruption continues for longer, the impact will worsen.
The worst case scenario is likely to result in 2.95 million unintended pregnancies, 844,483 live births, 1.04 million unsafe abortions and 2,165 maternal deaths. In the worst case scenario with slower and phased availability of FP services, 27.18 million couples would be unable to access contraception services due to a loss of 890,281 sterilizations, 1.28 million IUCDs, 27.69 million cycles of OCPs, 1.08 million ECPs and 500.56 million condoms.
“The number of live births may be actually higher, since access to abortion services have also been impacted during the lockdown period. Many women who ended up with an unintended pregnancy may be forced carry their pregnancy to term, since they may not have been able to access abortion care,” said VS Chandrashekar, Chief Executive Officer, FRHS India.
“The overall adverse impact on FP programme in 2020 is estimated to be between -15% to -23% in terms of Couple Years of Protection compared to 2019” he added. The disruption in family planning services during the lockdown will result in increased demand for sterilization and abortion services once the lockdown is eased/ lifted. That can be an added pressure on our health systems and can be overwhelming.

Recommendations for Family Planning programme

FRHS India’s recommendations in managing this adverse impact include:
a) Improving the readiness of public and private health systems to meet the surge in demand for FP and abortion services.
b) Developing and disseminating changes to clinical service delivery protocols in light of COVID 19 and procuring required supplies, consumables, drugs etc.
c) Ensuring availability of MA drugs at chemists by advising states to remove unnecessary barriers on its sale.
d) Expand contraceptive choice by introducing Implants in public sector.
e) Remove restrictions on advertising of OTC contraceptives particularly ECPs and condoms
f) Strengthen the involvement of social marketing organizations and private/NGO service delivery organizations by addressing challenges and mitigating the losses incurred by them.
If proactive measures are not taken, the significant gains made by India in population stabilization and reducing maternal mortality could be compromised. The loss of services and access to contraception can have serious implications for the family planning programme and should see a commensurate response from the Indian government.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

COVID-19 Response: Borosil provides PPE for Mumbai Police; glasses, flasks to health workers, hospitals

By
The CSR Journal
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In a three-way contribution drive, Borosil Ltd donated 2,000 sets of Vision Glasses and 1,000 Hydra Flasks to patients, quarantine facilities and health workers throughout Maharashtra.
Additionally, they have also supplied 500 Hydra flasks to KEM and Nair Hospital along with 500 Personal Protective Equipment (PPE) kits to the Mulund West police station which were personally handed to ACP Pandurang Shinde and Sr Inspector Sardesai. Borosil has made an effort to make its products relevant to the situation available to those most in need.
“These are trying times and we at Borosil have stepped forward to do everything in our capacity to lend support in fighting this pandemic. As conscientious and responsible citizens, we must join hands to help our doctors, police officers and all those on the front line who are working tirelessly to keep everyone safe. I pray everyone comes out of this stronger and that our joint and united efforts will put a quick end to this crisis,” said Shreevar Kheruka, MD, Borosil Ltd.
Keeping in mind the functionality and hygiene perspective for usage, Borosil has decided to donate products, which are of the best quality. The Vision glasses are naturally inert and are easy to sanitize. Made of borosilicate glass, the Vision Glasses can withstand temperatures of up to 350 degree centigrade and can be safely used. The Hydra flasks can keep water hot or cool for up to 24 hours and are useful to maintain healthy hydration for patients and support staff in the quarantine facilities.
The organization is working towards further product innovation to be able to contribute in a relevant and effective way to the ongoing situation to come together to support the community to fight this pandemic together.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR News: Canon India Supports Healthcare Workers in Fight against COVID-19

By
The CSR Journal
-
Reinforcing its commitment towards its battle against COVID-19, Canon India, one of the leaders in the imaging space, initiated its second phase of relief efforts by providing over 732 PPE kits for healthcare workers of the country. Keeping in mind the urgent need of PPE kits to safeguard the paramedical staff especially those visiting isolation wards, the organization is handing over the kits to the Health Ministries/The Directorate of Medical Education and Research of New Delhi and Uttar Pradesh. Additionally, they are also donating the PPE kits to the government hospitals near their adopted villages in Mumbai, Haryana and Bengaluru, ensuring the safety of health workers involved.
Speaking about this initiative, Kazutada Kobayashi, President & CEO of Canon India said, “People across countries have been profoundly impacted by COVID-19 and our hearts continue to be with them. In uncertain times like this, we have a responsibility to combat this global pandemic with great solidarity. The testament to this is the heroic work of our healthcare workers, who are protecting and safeguarding people round the clock with immense care and compassion. We, along with every citizen of India, are truly proud of all the healthcare workers across the country. As an acknowledgement of their efforts, we are now extending our support and providing PPE kits to the government hospitals of our adopted villages and Health Ministries of New Delhi and Uttar Pradesh. Through the initiative, we are reinforcing our corporate philosophy of ‘Kyosei’ which embodies the spirit of ‘living and working together for the common good’. Our relief efforts further underscore our commitment to work relentlessly to combat this pandemic. We are certain that India will win this battle against COVID-19 and rise with greater vigour.”
Canon India had commenced its CSR outreach at the beginning of April, by donating essential food and sanitation items to over 12,500 beneficiaries including the daily wagers and Below Poverty Line (BPL) families in its adopted villages and children from SOS Children’s Village Family homes. As a part of the relief, Canon India provided 3000 food packets which included rice (5 kg), flour (5 kg), pulses (1 kg), salt (1 kg), sugar (1 kg) and cooking oil (1 kg). Along with distributing essentials such as surgical masks, sanitizers, liquid soap and home & surrounding cleansing items, informative and awareness sessions were also conducted for the children of SOS Children’s Villages in Faridabad & Hyderabad.
As a way forward, the company will closely monitor the situation and will continue to support and safeguard communities across the country.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Responsible Marketing will be Integral to CSR in post COVID-19 World

By
Hency Thacker
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Marketers wield a lot of power in influencing public opinion, especially with tactics such as subliminal messaging. These tactics are often so effective that it leads to behavioural change in society. For example, feminism was used to promote the sale of cigarettes in the early 20th century. This led to women feeling free when they smoked a cigarette, irrespective of dire public health repercussions. Another example of such campaigning that harmed humanity is that of promoting the use of formula over breast milk for new-borns. Responsible marketing is, therefore, a necessity for the sustenance of not only humanity but also for the benefit of businesses, especially in the post COVID world.
Consumer behaviour which is closely liked to human psychology is one of the key subjects taught in Marketing programs in the top B-Schools of the world. The intent behind this is to give this power of influencing to the top marketers. What is often missed in these sessions is the basic less of – With great power comes great responsibility.
In the fiercely competitive market of today, the brands often expose off the strategies of their competitors to break the trust of consumers from them in hopes of attracting them to their own products. Therefore, it has removed the scope of use of every irresponsible marketing techniques by marketers. This is especially true in the current scenario when the global economy is in tatters as a result of COVID-19 pandemic. In the post-COVID-19 world, responsible marketing will take up even deeper meaning, which would be integral to Corporate Social Responsibility (CSR).
The global lockdown has led to reduced operations of many companies. This has caused huge economic losses for them. The only way to sail through this storm for the companies is by earning the trust of people. It is true, especially for healthcare, sanitation and hygiene products. Brands can achieve this by using the following three responsible marketing techniques.

Janhit Me Jaari

One of the ways to gain the trust of people is by issuing advisories for the public interest, that are relevant to the brand, while not being assertive of the use of its own products even at the cost of loss of customers. These advisories help people to realize that the brand is highly committed to social welfare. This has been adopted by Dettol and Lifebuoy at the time of COVID-29 outbreak in their ad films.
The brands promote the good habit of hand-washing using soap – while clarifying the use of not just their own soaps, but ‘any soap’.

Creative Coalitions for Customers

The marketers need to stop putting the businesses ahead of customers to retain the said customers. In order to achieve this, experts have recommended that for the social welfare projects, brands need to form coalitions with their competitors by not just collaboration of funds – but also of knowledge, expertise and creativity to find best possible solutions. Such coalitions assure the customers that the brands want the best for them.

Acknowledging Goof-ups

No entity can ever make zero mistakes. This is true even for brands. However, instead of using PR power to hide these mistakes, the public would trust a brand much more if they own up to their mistakes and work towards rectifying it.

CSR News: Hershey India Demonstrates its Care Amidst COVID 19

By
The CSR Journal
-
Hershey India Pvt Ltd will distribute 1,20,000 fortified beverages and cookies across 20 cities pan India to express their gratitude and support towards the medical staff, police, sanitation workers, migrant labourers and underprivileged children in these tough times. The organization will be distributing Hershey’s Milk Shake, Sofit Almond Milk, Sofit Soy Milk and Sofit Protein Cookies.  The distributed products are fortified with essential vitamins and minerals.
Hershey India has associated with India Food Banking Network (IFBN) of the Food Security Foundation India to conduct the distribution. The organization will also be distributing its products to the medical staff in All India Institute Of Medical Sciences (AIIMS) Bhopal and Sion Hospital in Mumbai.
Commenting on the activity Herjit Bhalla, MD, Hershey India, said, “As India and the world continue to battle the pandemic, this is a small gesture of gratitude and support by Hershey India to lift the spirits of all the brave frontline workers and the affected communities. We salute the medical staff and the police who are gallantly serving the society in these critical times and hope that they continue to stay safe.”
Highlighting the steps were taken by the organization internally he further added, “We have also rolled out several programs to ensure protection and safety for our frontline sales force, contract workmen and depot staff in these challenging times. We have implemented our ‘Hershey Cares’ program which ensures suitable insurance scheme for all our frontline sales force. Additionally, we have allocated a special fund to cater to the medical needs of our frontline sales force and contract workmen.”
Hershey India and employees have also contributed towards PM cares. The Covid-19 pandemic has caused an alarming health crisis across India and the world, with the healthcare infrastructure overwhelmed with critical patients. The need of the hour now is for everyone to stand together and support the communities that need utmost care in these trying times.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR News – Second edition of Tata Power Club Enerji’s #Switchoff2SwitchOn

By
The CSR Journal
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It is no secret that we, human beings, have taken our planet for granted, exploiting resources and depleting its biodiversity to feed our unsustainable ways. Looking at the different examples of the way in which nature has reclaimed her property, this pandemic also serves as a reminder to all of us about the need to step back, take a closer look at our development, change the way we are living and reconfigure our transportation to reduce our carbon emissions.
Tata Power today announced the second edition of “#Switchoff2SwitchOn” in order to increase awareness and promote sustainable living. Looking at the current scenario, where the country is homebound, this year, the company chooses to focus on promoting resource and energy conservation from the comfort of one’s home. #Switchoff2SwitchOn garnered over 10,000 pledges last year along with winning Gold for the coveted ACEF Asian Leaders Forum Award in the ‘Most Admired Not for Profit Campaign’ category.
Choosing to support ‘Switch Off’ to incite intelligent and thoughtful use of electrical equipment and ‘Switch On’ to increase the savings account for environment and energy, the campaign aims to encourage small behavioural changes amongst the future generation, which will lead to a lasting impact. Spread over three months, this social media-led CSR campaign has been rolled out with a teaser video and will be further promoted via a series of videos encapsulating the dire need for the millennials and Gen Z to recalibrate their actions to save natural resources and energy to create a sustainable future.

With children as the target audience, Club Enerji students will convey the core message of the campaign through a series of videos on tips and tricks to save energy and resources amid the lockdown, which will be promoted on the Club’s social media pages. In addition, it will be hosted on Tata Power’s Green Community page to encourage individuals across the globe to click on the ‘Thumbs up’ icon on the page as a sign of their support for this campaign.
Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power said, “As an environmentally conscious organisation, it is our endeavour to create nationwide awareness about the importance of responsible energy consumption and conservation, through our CSR and sustainability initiatives. We are confident that this campaign will propel on the basis of the success of the campaign’s first season through continued promotion and sensitisation of, not just our offline customers, but also of a wider online audience.”
In addition, the campaign will leverage established brand activities such as Wattloss Challenge in partnership with ‘I Live Simply’ to engage with its target audience. A brand AV will also be released to sensitise individuals about the importance of the ‘Switch off’ concept and its direct connection towards saving the planet. The campaign will be further promoted through a resource conservation module on Clubenerji.com wherein it will focus on all the aspects of natural resource and energy conservation from home.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

MUFTI contributes to Mumbai Police Foundation for COVID-19 efforts

By
The CSR Journal
-
As the world is faced with the unprecedented impact of the COVID-19 pandemic, frontline Corona warriors are fighting diligently to contain the spread of this virus. The entire world is indebted for their determination, will power and selfless sacrifice showcased by each and every one of the front-line officials. An integral part of that community are the police personnel who have been working round the clock to keep the streets safe and ensuring people stay at home during the lockdown implemented in India.
In a bid to extend support and laud their efforts, denim brand MUFTI expressed its gratitude towards the men in uniform by donating to the Mumbai Police foundation for working unwaveringly to fight the COVID-19 pandemic while also maintaining law and order in the country.
This unfortunate situation has been harder for people who live on daily wages and find it difficult to survive in this lockdown scenario. MUFTI also provided food grains for 1800 families through Bhamla Foundation and distributed the same with Ashish Shelar among the poor and needy in Mumbai city.
Kamal Khushlani, MD & Founder of MUFTI said, “We would like to extend our support and gratitude to the frontline workers, especially the Mumbai Police Department, who are working tirelessly to ensure safety, security and smooth functioning during these trying times. Not just monetary we are also looking at ways to contribute in kind knowing that we have long fight ahead of us and giving back to society must be an ongoing process.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

बुजुर्गों की मदद करेगा नीति आयोग और पिरामल फाउंडेशन 

By
Rahuldeo Sharma
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कोरोना के इस संकट काल में सबसे ज्यादा अगर कोई इस बीमारी से जूझ रहा है तो वो है हमारे बड़े बुजुर्ग, कोरोना बुजुर्गों पर मानों एक कहर बनकर टूटा है, कोरोना से अगर देश में सबसे ज्यादा मौत हुई है तो वो है बुजुर्गों की। सीनियर सिटीजन होने के बाद शरीर की रोग प्रतिकारक क्षमता घट जाती है लिहाजा कोरोना की चपेट में आने के बाद बुजुर्गों के रिकवरी होने में ज्यादा दिक्क्त होती है। इन सभी चुनौतियों को देखते हुए नीति आयोग (Niti Aayog) और पिरामल फाउंडेशन (Piramal Foundation) संयुक्त रूप से हमारे बुजुर्गों की मदद के लिए सामने आया है।

नीति आयोग और पिरामल फाउंडेशन ने शुरू किया सुरक्षित दादा दादी-नाना नानी अभियान

नीति आयोग ने पिरामल फाउंडेशन के साथ सुरक्षित दादा दादी-नाना नानी कैंपेन शुरू किया है। इस कैंपेन का उद्देश्य बुजुर्गो को लॉकडाउन के समय में सहायता पहुंचाना है। पिरामल फाउंडेशन पूरे देश में इस योजना को कार्यान्वित कर रही है। जिसका उद्घाटन मंगलवार को नीति आयोग के सीईओ अमिताभकांत ने ऑनलाइन किया। इस मौके पर पिरामल फाउंडेशन (Piramal Foundation) के चेयरमैन अजय पिरामल, पिरामल फाउंडेशन की कोर कमेटी के सदस्य मनमोहन सिंह भी मौजूद थे।

25 एस्पिरेशनल जिलों में शुरू हुआ अभियान

सुरक्षित दादा दादी-नाना नानी कैंपेन देश के 25 आकांक्षी जिलों (Aspirational District) में इसकी शुरुआत की गई है। इस अभियान के तहत वरिष्ठ नागरिकों को फोन के जरिए संपर्क करके उनकी जरूरतों व स्वास्थ्य संबंधित जानकारी हासिल की जाएगी। जिससे उन बुजुर्गों को संक्रमित होने से बचाया जा सके और कोरोना वायरस के प्रकोप को कम किया जा सके। इस कैंपेन के तहत जिले में रह रहे बुजुर्गो को फोन काल कर उनका हाल चाल पूछा जाएगा, जरूरतमंदों तक मदद पहुंचाया जायेगा। यह काम स्वयंसेवक करेंगे। आसाम, बिहार, मध्यप्रदेश, उत्तर प्रदेश, महाराष्ट्र, झारखंड, राजस्थान राज्यों के 25 एस्पिरेशनल जिलों में फिलहाल 11 हज़ार से ज्यादा स्वयंसेवकों का समूह बनाया गया है। जो ये बुजुर्गो तक पहुंचकर मदद के हाथ बढ़ाएंगे।

2.9 मिलियन सीनियर सिटीजन तक मदद पहुंचाने का लक्ष्य

एक आकड़ों की माने तो इस अभियान के तहत 2.9 मिलियन सीनियर सिटीजन तक पहुंचने का लक्ष्य रखा गया है। 5826 बुजुर्गों तक स्वयंसेवक पहुंच कर मदद कर भी चुके है और अबतक 17339 बुजुर्गों का हालचाल जाना गया है। इस अभियान में कुछ मुश्किलें भी सामने आ रही है, इनमें से कुछ बुजुर्गों के पास या उनके परिवार के पास मोबाइल नहीं है। ऐसे में बुजुर्गों के आसपास रह रहे लोगों से भी उनकी मदद करने की अपील की जाएगी। इस काम के लिए स्वसंसेवकों को अलग से प्रशिक्षण भी दिया गया है। बहरहाल नीति आयोग की ये पहल बेहद ही सराहनीय है, इससे ना सिर्फ बुजुर्गों तक मदद मिलेगी बल्कि हमारे बड़े बुजुर्गों को कोरोना से भी बचाया जा सकेगा।

क्या होता है एस्पिरेशनल डिस्ट्रिक्ट

नीति आयोग (Niti Aayog) ने पीएम नरेंद्र मोदी के संकल्पना को ध्यान में रखते हुए देश के 112 जिलों को महत्वाकांक्षी जिला घोषित किया है। आयोग के अनुसार ये जिले देश के अन्य जिलों की तुलना में अपेक्षाकृत कम विकसित हैं, इन जिलों को ‘एस्पिरेशनल डिस्ट्रिक्ट’ भी कहा जाता है। इन जिलों में कम लोग कोरोना वायरस से प्रभावित है। हालही में नीति आयोग के सीईओ अमिताभ कांत ने ये जानकारी देते हुए बताया था कि 112 जिलों में केवल 532 कोरोना वायरस के मामले हैं यानि कुल देश के कुल मामलों का 2.3 फीसदी हिस्सा जो बेहद कम है।

ICICI Bank Uses CSR Funds to fight COVID-19 pandemic in UP

By
The CSR Journal
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ICICI Bank stands in solidarity with the Government of Uttar Pradesh by providing protective equipment to the state government, hospitals and police forces for their tireless efforts to safeguard citizens of the state in the wake of COVID-19 pandemic.
ICICI Bank is working actively with the authorities on this front. The Bank has donated protective equipment like over 1.8 lakh surgical masks, 8,500 litres of sanitisers, over 850 PPE suits and 1,000 kg of bleaching powder to the authorities in Lucknow, Varanasi, Gorakhpur, Kanpur, Gonda, Unnao, Prayagraj among others. The Bank has also provided 30 thermal scanners to the district administration of Varanasi. This initiative is part of the Bank’s nation-wide drive of contributing various protective gears to aid the front-liners to combat the pandemic.
Speaking on the initiative, Mr. Saurabh Singh, Head-Government Banking, ICICI Bank said, “ICICI Group has a legacy of supporting the development of the nation as well as providing support in times of natural calamities and disasters. Taking this legacy forward, we are standing in solidarity with various state governments, police departments and health professionals in their tireless efforts to treat and safeguard citizens of the country in the wake of COVID-19 pandemic. Our support to the various authorities in UP is part of these activities.
The doctors treating the COVID-19 suspects/patients and the police and paramilitary forces managing the orderly implementation of the lockdown are at the frontline of this combat. We have focussed our efforts to reach out to the government hospitals and the forces in the state. Despite supply chain challenges, we are providing them supplies in the form of sanitisers, surgical masks, N95 masks, gloves, personal protection equipment, etc. We are also providing equipment like thermal scanners and non-invasive category ventilators.“
The Bank is also facilitating Government of Uttar Pradesh in the digital collection of donations for district-level COVID19 Relief Fund Accounts of Saharanpur, Etawah, Ayodhya and Varanasi. The Bank has also supported Lucknow Nagar Nigam and Lucknow Development Authority by contributing food grains to the community kitchens that provide food to the needy people.
Additionally, the Bank deployed a mobile ATM van in Varanasi to enable residents, who are advised to stay home, to withdraw cash conveniently and safely.  The van was inaugurated by Shri. Deepak Agrawal, Divisional Commissioner (IAS), Varanasi.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR and Sustainability in Fashion Industry After COVID-19

By
Hency Thacker
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Sustainable fashion was slowly picking up popularity in the fashion industry before the outbreak of COVID-19 pandemic. The fast-fashion had dominated the fashion industry for more than a decade. However, with concerns regarding waste management and damage that it caused to the environment, the industry had started to look for alternative options to make fashion more sustainable.
Major brands of the world had launched a few experimental products using sustainable methods. Although this gained them popularity, the operations were not made sustainable to a large scale as yet. The brands had a timeline to gradually adopt sustainable practices by 2030. But the economic slowdown because of the pandemic has resulted in fall of demand, leading to huge losses in the economies. Garment factories across Bangladesh have reported a loss of more than $3 billion in cancelled and postponed orders due to decreased demand because of the pandemic. Owing to these circumstances, the industry is moving fast towards sustainability.
Andrew Busby wrote a Forbes article, “Prior to the coronavirus pandemic the direction of travel was beginning to shift away from mass fashion consumerism and brands were having to re-think their business models for 2030 and beyond. That kind of timeline now seems laughable. Most felt that this process would take years, but what the coronavirus has done is to shrink what might have happened in years to just weeks.”
In this context, let us understand the three ways in the fashion industry can take advantage of this new accelerated timeline to improve sustainability and prevent future supply chain catastrophes.

Communication and Care for Every link in Supply Chain

Companies with strong relationships with suppliers are more likely to keep commitments to them at trying times. One way this can be done is through local manufacturing partnerships. Local partnerships not only protects a company from being cut-off to manufacturing and raw material supplies during a crisis, but it also works positively towards reducing the carbon burden of the fashion industry.
Apart from this, a company needs to make sure to have clear, open lines of communication. Talking with suppliers and getting a stronger understanding of their needs can go a long way in building faithful and strong business relationships.

Circular Fashion

Circular fashion is when organizations create apparel and production systems “that maximize the value of healthy materials through multiple cycles of use before reprocessing them into new raw materials of equal or greater quality at their very end of life.” Brands such as Puma and Nike among others have introduced their circular fashion initiatives by launching sports apparel made of recycled materials. More brands need to adopt this technique. While it is a little difficult for big brands to adopt these systems, it provides for a great opportunity for MSMEs who can recycle or re-use fashion waste and convert it in new apparels. This, in turn, will lead to a lot more innovation in the industry.

Collaboration with Competitors

A stick alone is easily broken, but five together can pass the storm. This goes for every scenario. Every business is currently struggling to sustain. The only way to survive through the crisis is by helping one another and collaborating with competitors. Collaboration can help businesses reduce their production costs by sharing the same equipment and thus reducing resource wastage. They can also help each other by sharing valuable information that is relevant to them. In this manner, the market can start to function without rivalry, but with healthy competition.
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Hindi Manch

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