CSR News: Coca-Cola India contributed Rs. 100 crores towards community relief efforts during the pandemic

Marking the completion of a decade of sustainability reporting, Coca-Cola India today released its Sustainability Update for the year 2019-20. In line with the Company’s principle of ‘building sustainable communities as foundations for sustainable businesses’, the sustainability report showcases Coca-Cola’s commitment towards its purpose to ‘Refresh the world and make a difference’, and is testimony to the positive impact that the Company endeavours to make towards society.

Commenting on the release of the Sustainability Update 2019-20, Ishteyaque Amjad, Vice President, Public Affairs, Communications & Sustainability said, “Our purpose of Refreshing the World and Making a Difference has guided us well all throughout, by keeping the Company on course of creating loved brands and doing business sustainably.”

“This approach was further enhanced in wake of the COVID-19 pandemic, during which the Company took prudent decisions and steadfast interventions to help its compatriots and communities face unprecedented challenges. Since the past one decade we have been publishing our Sustainability Update, to transparently highlight the initiatives undertaken by us via multiple partnerships and stakeholder engagements, also to convey the impact created with their collaboration. Happy to share our progress through this update which has not only been cautiously and systematically compiled but also assured by an independent third party,” he added.

Coca-Cola Sustainability Update 2019 – 20

COVID-19 Relief

To help affected communities in need, Coca-Cola India made a contribution of Rs. 100 crores towards extending safety feeding and meeting hydration needs of the affected. In addition augmenting the health infrastructure of the country to support fellow citizens combat the disease.

World Without Waste

Launched in 2018, The Coca-Cola Company’s global initiative ‘World Without Waste’ (WWW) aimed at reducing plastic footprint, has achieved significant milestones in the year 2019-20. Towards its commitment of making the world litter free by 2030, the Company has made critical developments in India, across its three key strategic pillars – Design, Collect and Partner. Through continuous design innovations and light-weighting, moving towards the target of making our packaging 100% recyclable globally by 2025.

Over the years, the company initiated strategic multi-stakeholder partnerships with focus on waste collection and recycling through institutionalization of Karo Sambhav, a Producer Responsibility Organization (PRO), establishment of Material Recovery Facilities (MRFs)/Swachhta Kendras to strengthen the collection ecosystem. Additionally, interventions to scale up WWW initiatives across citizenship movements for behavioural change like Date with Ocean, Support My School, Alag Karo have been implemented successfully across India.

To ensure social security and dignity for waste workers, the Company has initiated partnerships for waste workers’ socio-economic upliftment, capacity building and access to social protection schemes.

Fruit Circular Economy

In the Sustainability Update 2019-20, the Company has reiterated its commitment towards doubling farmer incomes by promoting sustainable agriculture through meaningful Unnati interventions under its ‘Fruit Circular Economy’ initiative. The positive response of Unnati Mango Orange and Apple have benefitted over one lakh farmers thus far and furthered into newer fruit varieties of Litchi and Grapes.

The Company is on track with its commitment to infuse USD 1.7 billion along with partners to enhance India’s agri–ecosystem and benefit 2,00,000 farmers by 2022. This will continue to create a healthy local juice portfolio and concentrated supply chain with successful and thriving farming communities and ecosystems.

Water Stewardship

The Coca-Cola Company has continued focus on its three-pronged water strategy – Reduce, Replenish & Reuse. The Company has shown significant improvements in its Water Use Ratio (WUR) by reducing it to almost half, from 2.89 litres of water used per litre of beverage in 2009 to 1.74 litres used in 2019. Through its restoration and replenishment efforts, it has created a combined water replenishment potential of 25.1 billion litres along with its bottling units and Coca-Cola India Foundation (CCIF/Anandana).

Anandana, has implemented 150 water conservation projects across 600 villages benefitting 8,00,000 community members over the last decade.

With its futuristic approach, the Company has resolved to continue tending to its people and communities. Committing itself to the goal of ‘no one will be left behind’ drafted in the 2030 Agenda for Sustainable Development, also extending its support further towards empowering women, youth and children with a host of initiatives.

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