Tupperware India to eliminate Single Use Plastic from its product packaging
Tupperware, a well-recognized and loved global brand based out of Orlando, US, has announced that it will switch to 100% recyclable paper-based compostable packaging material in India. After 6 months of thorough research, evaluation of options and initial testing in India and select international markets, the brand is ready to switch from single-use plastic packaging to compostable packaging material starting 1st October 2019 for all future manufacturing in India. With this change, the brand’s cost of manufacturing will go up by 7%. The increased cost will be absorbed internally by Tupperware India and not passed on to the consumer in any way.
Tupperware is globally known for its sustainable business approach and the brand recently announced its global vision – “No time to waste” to significantly reduce single-use plastic and food wastage. Since inception, Tupperware has played an organic role in helping consumers reduce single-use plastic and food waste. Be it today’s modern Eco Water Bottle, which replaces single-use plastic bottles or Earl S. Tupper’s signature seal that was uniquely designed in 1946 to lock in freshness, Tupperware Brands continues to design products that are durable, high-quality, and made to keep food fresher, longer and to be reused for years to come. Tupperware is one of the few global brands which offers a lifetime warranty to its consumers so they may buy all products with complete trust and confidence.
Speaking about the anti-SUP initiative, Mr Deepak Chhabra, Managing Director, Tupperware India, said, “We are pleased to see that our consistent effort towards eliminating the use of SUP, has found a strong voice in the government, with Hon’ble PM, giving out a clarion call on the elimination of SUP from India. Today, there is huge awareness around the need to switch over from SUP to environmentally friendly alternatives. Our global vision “No time to waste” is also aimed at significantly reducing plastic and food waste through product innovation, packaging reduction, operational goals and strategic partnerships.”
Sharing details regarding the elimination of single-use plastic packaging and adoption of 100% recyclable paper-based compostable packaging material, he added, “Tupperware invests heavily into research and development and we settle for nothing but the best. Be it the selection of raw material, our design methodology, high precision moulds or the ultimate packaging, every nuance is given due importance. We truly believe that it is a corporate’s responsibility to invest time, energy, effort and resources in building a better and sustainable tomorrow. After thorough research, pilot projects and stringent testing, we are glad to announce that we will switch to 100% recyclable paper-based compostable packaging material from 1st of October 2019.”
The 100% recyclable packaging is not only safe for the environment but has passed all safety tests conducted across India, Brazil and Indonesia. The new packaging will keep the product safe in extreme climatic conditions across locations, including warehouses, point of sale outlets and even in transit. The packaging is food contact safe, humidity-proof and will protect the products from dust and scratches throughout the logistics cycle.
