Advertising is everywhere. As consumers, we’re bombarded with advertisements and sponsored content all day long, and we’ve become quite used to it. So used to it, in fact, that all too often it goes unnoticed. As...
Pure, organic, fresh, natural, authentic are some of the words that the FMCG industry commonly use to describe their products. These words which play a huge role in misleading the customers have found a permanent place...
