Radio station 93.5 RED FM has launched an anti-air pollution campaign called ‘Kolkata Ki Hawa Tight’. This campaign spreads awareness about the declining air quality of Kolkata as the city has recently topped the national air pollution survey.
‘Kolkata Ki Hawa Tight’ will highlight certain specific cases where this city’s greenery has been completely ruined due to haphazard construction work. Along with that, it will also showcase how heritage monuments have been pushed to decay by careless human action. Celebrities like Abir Chatterjee, Anupam Roy, Usha Uthup, Rekha Bhardwaj, Parambrata, Srijit Mukherjee, Harsh Neotia have supported the campaign and already participated in the spirometer test.
Setting their goals to mitigate air pollution with every little step, RED FM jocks have pledged not to take their cars out for a week and encourage listeners to use public transport or share their ride. From anti-air pollution in Kolkata to plastic ban in Mumbai, RED FM is conscious of environmental issues.
RJs are pooling rides with the listeners and going on-air during the ride. In fact, RJs Praveen, Nil, Nilam, Abhishek, Rashmi and Sharique conducted their individual shows from listeners’ cars, so that they can bring out the ground reality.
Additionally, RED FM is running a recurring on-air contest where they play ‘atmakathas’ of various city monuments, buildings and popular areas, in which the listeners need to guess the place jocks are talking about. This contest emphasizes on the campaign tagline ‘Jald Sheher dikhai nahi sirf sunai dega’ which underline how the heavy smog is taking a toll on visibility.
Nisha Narayanan, COO, RED FM, says, “This year the city is experiencing its highest pollution spell with the air quality worsening considerably as compared to previous years. ‘Kolkata Ki Hawa Tight’ is RED’s way of highlighting the same in a very ‘Bajaate Raho’ way where we are trying to make everyone aware of small but essential steps which can help to save up on fuel, electricity and energy and help curbing the air pollution levels.”
RJ Praveen says, “Kolkata has never faced such a crisis before and as a responsible citizen who can reach out to millions via radio, I feel I have to step up and do my bit. Our team collaborated and researched elaborately to collate all the information about several areas in Kolkata from the listeners.”