PVR Cinemas has rolled out its Accessible Cinema Program for people with mobility, hearing and visual impairment. The first phase of the program will have 50 theatres in 30 cities, equipped with assistive equipment and technology.
PVR’s Accessible cinemas have been provided with assistive equipment like step sliders, step climbers, roll-a-ramps, stair lifts and one step ramps to ensure access for people with mobility issues to wheelchair friendly seats. These seats have been marked on the PVR Website and App along with companion seats to ease the booking process.
To complete the movie watching experience for visually impaired, PVR has partnered with Brajma Intelligent Systems Pvt. Ltd., to offer audio description with the help of XL cinema App that is available in android and iOS platforms. It easily synchronizes with the audio track in the cinema and plays the audio described track through the headphones of a mobile phone.
For people with hearing impairment, PVR has programmed the first show after 6 pm to be played with subtitles for films, which are released with subtitles/captions.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “Accessible Cinemas are aimed at making movie-going an inclusive experience for everyone. We believe that with this, we will be able to serve a large unserved section of society.”