Pernod Ricard announced its commitment to contribute to establishing a new plastics economy, by becoming a signatory of the New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation.
As part of the New Plastics Economy Global Commitment, signatories are expected to report on their progress against individual pledges, with the aim to help drive momentum around creating a circular economy for plastic.
- By joining the initiative, Pernod Ricard commits to deliver the following by 2025:
- Evaluating and taking measures to eliminate unnecessary plastic packaging
- Ensuring that the Group moves towards a usage rate of 100% for reusable plastic, recyclable or biodegradable packaging, according to CITEO specifications
- Implementing an eco-design handbook for the development of new products
- Integrating recycled plastics into its packaging
These commitments are in line with the United Nations’ Sustainable Development Goal 12 – “Sustainable consumption and production” – supported by Pernod Ricard since July 2016.
Dame Ellen MacArthur, Founder of the Ellen MacArthur Foundation, said: “We know that cleaning up plastics from our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year. We need to move upstream to the source. The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic. This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment. I encourage all businesses and governments to go further and embark on a race to the top in the creation of a circular economy for plastic. One in which this material never becomes waste or pollution.”