India has made significant progress in addressing the spread of HIV/AIDS among sex workers. However, the success of these programmes would also lie in sustaining positive behaviours like condom use. Although female condoms are not highly popular in India, brands like Pee Safe are campaigning to make them increasingly acceptable and this distribution drive is part of this effort.
Hygiene and wellness brand Pee Safe recently distributed its Domina range of female condoms to sex workers. The CSR initiative was undertaken in collaboration with the Aastha Foundation in Grant Road, Mumbai. This is part of the many such CSR initiatives that the brand organizes regularly to ensure access to hygiene and sanitation products to various segments of society.
Vikas Bagaria, Founder, Pee Safe, said, “Lack of access to safe contraceptive options is a major issue in the country. This is more so among sex workers. They are the most vulnerable to sexually transmitted infections. This initiative of distributing female condoms is our way of starting a revolution and igniting a change in perceptions. We wish to spread awareness that women also have access to contraceptive options that not only keep them safe from infections but also let them enjoy uninterrupted pleasure. We hope to organize more such initiatives in the times to come.”
Pee Safe’s female condoms Domina come at varied prices for the convenience of consumers. The 2N pack comes at Rs. 179 and a pack of 2 costs Rs. 299. The primary aim of launching female condoms was to also raise awareness about the fact that there are effective contraception options for women as well. Pee Safe has always strived to bring in innovative and effective hygiene products that are new to the Indian market. The brand aims to combine this with efforts and campaigns to raise awareness.
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