HSBC’s Helping Hands Mela, a unique annual event that brings NGOs from across the country into HSBC’s premises, is scheduled this year from 29 October to 3 November 2018.
During this period, HSBC invites local NGOs into its branches to display their products, which ranges from arts and craft, accessories, hand crafted jewelry, home linen, stationary, diyas to food items such as jam, pickles and chutneys. It gives NGOs and communities an opportunity to sell their products at prime HSBC locations to customers and the public. The proceeds of the sale go towards supporting the causes and communities that the NGOs serve.
This is the 18th year of the Mela and around 70 NGOs will participate in 21 HSBC branches across 12 cities. Branches in Bangalore, Chandigarh, Chennai, Coimbatore, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, New Delhi will host the Mela. The Mela also provides HSBC employees an opportunity to interact closely with NGOs and understand the issues facing communities around them.
Aloka Majumdar, Head of Corporate Sustainability, HSBC India said, “The funds raised are utilised for the development and social welfare of the community. Hosted in our branches across India, we extend a welcome to our customers and the public to share the Diwali spirit by helping the less-privileged sections of society by purchasing the products displayed by the NGOs.”
When: October 29 – November 3
Where: HSBC Bank branch nearest to you