24-year-old Anamika Pandey, an engineer from Uttar Pradesh, dropped out of MBA from the University of Chicago, Booth School of Business to pursue a career at Bigbasket’s new venture – BBdaily to only quit later to launch her own food product startup Naario.
Campaign for women homemakers
Anamika wanted to help her mother and some other mothers to fulfill their dreams. Now, Naario which offers natural and organic products, all by women, has started an initiative with a mission to provide entrepreneurial support for homemakers. The campaign is called ‘Badloge tabhi to Badloge – The world changes when you change’.
With the aim of giving back to the society, the campaign will motivate and support hundreds of homemakers. Through this campaign, Naario wishes to show everyone scars, stories that are real and ones that every woman can relate to. The only difference is that the women of Naario know ki #badlogetabhitohbadloge.
Says Anamika Pandey, Founder, Naario, “Naario is women-owned and women-led, providing opportunities to women across India. We enable women to stitch together their creative talents and their desire for financial independence. At Naario, we not only democratise making good food but also give opportunity to each and every woman to create her own identity. We just started addressing these things more tangibly.”
The women who’ve been a part of Naario have seen small and big changes in their lives- something as simple as being able to travel alone to being able to afford flight tickets for their entire family. One of the partners said, “I bought my first phone in 35 years. This is the first time ever that I bought something with my own money.”
What Naario is trying to do through this campaign and with the brand in general is giving people- especially women, the freedom of choice. To not just choose good food for them and their family but also make well rounded decisions for themselves.