Mumbai, India: Tira, Reliance Retail’s omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda...
While consumers have been demanding safe products for their skin for years, the push for sustainable beauty brands has increased manifold as the new generation enters the industry’s target bracket. New-age consumers, especially millennials and GenZ,...
