The Indian cosmetics and beauty products segment has been witnessing steady growth over the years. It is primarily categorized into five major categories – body care, face care, hair care, hand care and makeup. The Indian...
For ages, new beauty brands with ‘stronger’ ingredients and ‘better results’ have been cropping up in the market, making it hyper-competitive. As more and more brands fought to outshine each other, the industry became a space...
Since ages, women were made to believe that beauty is something that deals with one's outward appearance. Women, through various marketing campaigns by beauty...
