Home Press Release Corporate Social Responsibility (CSR): The PepsiCo Foundation, in partnership with CARE, Expands...
The PepsiCo Foundation, the philanthropic arm of PepsiCo and CARE, a not-for-profit organization dedicated to empowerment for marginalized women and girls, announced today the expansion of their ‘She Feeds the World’ program in India.
Aimed to address gender inequality in the agriculture sector, the program was launched in the presence of Shri Sobhandeb Chattopadhyay, Minister for Agriculture, Government of West Bengal. Also present at the occasion were Dr Subrata Gupta, IAS, Additional Chief Secretary, Government of West Bengal; Dipika Sanyamath, IAS, Senior Special Secretary, Agriculture Department, Government of West Bengal; Roberto Azevêdo, Chief Corporate Affairs Officer at PepsiCo and Chairman of Board of Directors for the PepsiCo Foundation; Ahmed ElSheikh, President of PepsiCo India; and Puneet Bali, Executive Director, CARE India.
As part of the company’s pep+ (PepsiCo Positive) commitment to Positive Agriculture, ‘She Feeds The World’ focuses on strengthening the role of small-scale women producers through sustainable agriculture training, economic support and by improving linkages, including with the PepsiCo supply chain, to ensure sustainable and stable incomes for the farmer community. In India, the program will be implemented in the Alipurduar and Cooch Behar districts of West Bengal.
‘She Feeds the World’ will drive impact for women farmers and their families across the three dimensions of a sustainable food system: economic, social and environmental. At the economic level, it will build capacity for small-scale farmers to improve their cultivation practices, increase yield, and diversify livelihood options to generate more sustainable income. Socially, the project will also promote more equitable access to knowledge, resources and inclusive markets for vulnerable farmers. From an environmental perspective, the project will tackle soil, water, biodiversity and carbon footprint issues to minimize impact on the natural ecosystem.
Through the program’s expansion in India, PepsiCo, the PepsiCo Foundation and CARE aim to reach more than 48,000 women, men and children and indirectly benefit 1,500,000 individuals in West Bengal.
‘She Feeds the World’ will help women farmers build a secure and resilient livelihood with access to nutrition and water by:
Improving capabilities: Training and resources to improve understanding of financial and digital inclusion and sustainable agricultural practices
Improving nutrition in communities: Training women participants on nutrition and WASH, celebrating Village Health and Nutrition Days and identifying nutrition champions
Improving women’s access and control over resources: Hosting workshops for participants on power and gender analysis and gender dialogues
Multiplying impact for women small-scale producers: Design and development of digital training packages and audio-visual content to highlight and recognize the efforts of participants