Sports & Culture

Move over cricket and hockey. India is now participating in the World Under 24 Ultimate Frisbee Championships to be held in Perth, Australia from 7th to 13th January, 2018. 41 countries will be participating in this prestigious event. The Team India U24 Mixed squad, supported by BookASmile, the charity initiative of  BookMyShow, comprises of 23...

Former captain and youngest member of the Tamil Nadu State Women’s Cricket Team. Preethi Srinivasan was listed among top 16 famous Indians with disability in 2014 and recently won awards from Femina and Rotary. Preethi started representing the state at just 8 years of age and captained the Tamil Nadu state cricket team to win...

Bharat Kumar was born  only with a right hand by birth. A Para-swimming champion, he has made the country proud by winning 50 medals. At the young age of 8 years, he was sent to Ghaziabad, to his paternal aunt because of poor financial conditions. His old parents are daily-wage labourers, who dig soil. Bharat...

There is something about the World Cup, doesn’t matter what sport or who is playing. It is a special feeling to feel involved in anything where at the end you hear someone became World Champion. But the winners aside, the World Cup can be a make and yes break – just ask the Brazilian...

During any Olympics, an athlete burrowing deep into the collective conscious is hardly news. But on 14th August 2016, something special was unravelling. The nation was gripped by the performance of an athlete and her story was something else altogether. To begin with, she wasn’t anywhere close to what you would call a household...

The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a starting point, what is that moment when you felt Indian sport made that shift?

India had arrived finally at the international football scene and would be rubbing shoulders with the big players of the world.

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also...

The tourism sector stands at Rs. 14.02 lakh crore industry in India, as of 2016; comprising of about 9.6% of India’s GDP. India, which ranks 24th in International Tourist Arrivals, has seen a major lift of 16 places in the latest UN World Tourism Organisation (UNWTO) rankings. While, as the growing belief suggests, sports...

This year, in March, the Indian Prime Minister Narendra Modi spoke about the deplorable condition of Indian football in his Mann-ki-Baat radio show. “Today our ranking in FIFA is low (163), I feel reluctant to even mention it.” It is May and India is nearing the start of FIFA Under-17 World Cup 2017, an...

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....

Corporate social responsibility (CSR) contribution to sports, environment, animal welfare, gender equality and slum area development dropped drastically in 2015-16. Clean Ganga Fund and PM National Relief Fund were also among others to receive less CSR funding. While overall CSR expenditure rose by around 11% in 2015-16 as compared to 2014-15, many important areas received...