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April 30, 2025
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CSR: Eyebetes Eye Screening Camp launched at Siddhi Vinayak Temple During Ganesh Chaturthi

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The CSR Journal
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CSR: Eyebetes Eye Screening Camp launched at Siddhi Vinayak Temple During Ganesh Chaturthi
Mumbai, India: Tata Capital Ltd, the flagship financial services company of the Tata Group, in collaboration with the Bhajandas Bajaj Foundation, proudly announces the third year of its annual eye screening and awareness camp during Ganesh Chaturthi.
The Eyebetes initiative aims to spread awareness about the risks of vision loss due to diabetes and other preventable causes such as cataracts, glaucoma, aging, and ocular diseases. With early detection, these conditions can be treated effectively to prevent blindness and reduce discomfort or pain.
The camp, organized from September 7th to September 17th, 2024, will be held outside the iconic Siddhivinayak Temple in Prabhadevi, Mumbai, a location that attracts thousands of devotees each day.
Over the course of 11 days, the camp expects to serve between 1,000 and 1,250 people daily, with the goal of screening a total of 12,000 to 15,000 individuals. Given the temple’s high footfall of approximately 50,000 to 100,000 visitors per day during the festival, the initiative is well-positioned to make a significant impact on the health and well-being of the community.

 

 

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CSR Initiative Enhances Community Health with Eye Check-up Camp; Benefiting 221 Villagers

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The CSR Journal
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CSR Initiative Enhances Community Health with Eye Check-up Camp; Benefiting 221 Villagers
APM Terminals Pipavav has successfully conducted an eye check-up camp benefiting 221 villagers from Rajula and surrounding talukas in collaboration with Sudarshan Netralaya, Amreli, and Gayatri Parivar Trust. This initiative highlights APM Terminals Pipavav’s ongoing commitment to enhancing community health and well-being.
Since 2017, APM Terminals Pipavav has organized bimonthly eye check-up camps as part of its continuous health care efforts. These camps provide on-site Outpatient Department (OPD) treatment and help identify patients who require advanced care. Those diagnosed with conditions such as cataracts and other eye diseases are referred to Sudarshan Netralaya for free surgery, ensuring critical eye health needs are addressed without financial burden. Projects span over 75 villages across Rajula, Khambha, and Zafarabad Talukas. Since their launch, these camps have provided OPD treatments to more than 5,000 villagers and facilitated over 1,000 cataract surgeries. The recent eye check-up camp demonstrates the company’s sustained efforts to support and uplift the local population.
In addition to these eye check-up camps, APM Terminals Pipavav supports the local community through various health initiatives. These include a Port Medical Center and a Mobile Health Unit that regularly visits Rampara, Bherai, Shiyalbet, Thavi, Divalo, Devpara, Padar and Truck Parking Area. The company also maintains an Advanced Life Support Ambulance, equipped to handle emergencies and transport patients to hospitals. Each month, over 2,000 villagers benefit from these health services, emphasizing APM Terminal Pipavav’s dedication to providing accessible and comprehensive health care.
The Company’s commitment extends beyond medical care, actively engaging in health and nutrition awareness programs. By addressing both immediate medical needs and long-term health education, APM Terminals Pipavav remains devoted to its mission of delivering quality health care and contributing positively to the lives of the people it serves.
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SNEHA NGO organizes awareness campaign #JungAgainstJunk in Mumbai slums

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The CSR Journal
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SNEHA NGO organizes awareness campaign #JungAgainstJunk in Mumbai slums
As part of the Ganesh Chaturthi festivities, Society for Nutrition, Education and Health Action (SNEHA) has launched an awareness campaign titled #JungAgainstJunk. As part of this campaign, the NGO will be conducting several awareness drives and partnering with local Ganesh pandals across Mumbai. Focusing on the importance of a nutritious diet and ill effects of junk food in order to promote healthy dietary habits among adolescents. The NGO is planning to reach around 7,500 families throughout the festivities in various communities across Mumbai and Thane.
The NGO has currently partnered with more than 12 Ganesh Mandals in Dharavi, Kandivali and Kalwa to maximize its outreach, along with community-based neighborhood schools in M East ward of Mumbai and in Wadala. SNEHA volunteers will be conducting street plays and presenting several nutrition facts in the vicinity for visiting devotees. The NGO will also be focusing on highlighting the ill effects of eating junk food during these festivities as part of its drive. Speaking on the campaign, Dr. Rama Shyam, Programme Director, SNEHA said, “In a recent survey that we had conducted, we found that 59% of adolescents had inadequate dietary diversity. We found that while consumption of food grains and pulses were high, consumption of leafy green vegetables was low comparatively. Thus, this festival is an opportune time for us to reach out to the community and highlight upon the importance of a healthy diet. Through our partnership with the Ganesh Mandals, public-primary health posts for iron and folic acid supplementation, coupled with health and nutrition education and our on-ground activities with parents and community stakeholders, we are confident to reach several community members of different age groups. We strongly encourage celebrating our vibrant festivals in a happy and healthy manner.”
Aside from its partnerships with the Ganesh festivity organizers, SNEHA NGO is also planning to conduct street plays in local markets, activities and games to talk about nutritious food and door-to-door campaigns to reach community members. In a survey titled EHSAS (Empowerment, Health & Sexuality of Adolescents) Endline Report (2021-23) released by the NGO recently, it found that the number of underweight adolescents reduced from 34% to 31%. The report also highlighted that knowledge about anaemia improved from 20% to 79%. The NGO is aiming to ramp up its efforts in bringing down malnutrition and further improving knowledge with regards to healthy dietary practices among adolescents.
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How Artificial Intelligence is used to identify tendencies and prevent suicide

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The CSR Journal
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How Artificial Intelligence is used to identify tendencies and prevent suicide
Social media company Meta helped save the life of a young woman in Lucknow last week after it got a hint of her suicidal tendency through her virtual behaviour. The woman had posted a distressing video on Instagram where she had a noose around her neck. Lucknow Police took action to prevent the woman from committing suicide after being alerted by Meta AI (Artificial Intelligence). The 21-year-old was allegedly upset over being abandoned by her husband, as per the police.
This is not the first time Meta AI has saved someone’s life. In May this year, Kota police in Rajasthan tied up with Meta to identify students exhibiting suicidal tendencies on the company’s social media platforms, Facebook and Instagram, allowing for their timely intervention. Soon after the collaboration, the police claimed they have already prevented a student from Jhunjhunu from committing suicide in India’s “coaching hub”, where young people from across the country come to prepare for competitive exams.
Facebook and Instagram’s parent company Meta uses its technology to flag posts or browsing behaviours indicating that someone is contemplating suicide. It keeps an eye on people searching for suicide-related content, for example people searching for “How to end my life?” or “How to commit suicide?” In such cases, the platform sends a message to the user with information about how to reach support services like the Suicide and Crisis Lifeline. The police are informed if Meta’s team considers it necessary.

Use of Rapid technology

Meta uses technology to identify possible suicide and self-harm integrates into both Facebook and Instagram posts and Live. If it appears someone in a live video is considering self-harm, people watching can reach out directly to the person and report the video to the Meta.
Whether a post is reported by a concerned friend or family member or identified by machine learning, the next step is the same: review. A member of the Community Operations team reviews the report for imminent risk of self-harm or policy violations. In serious cases, the team works with emergency services to conduct a wellness check. With Meta technology, the company has been able to help first responders quickly reach people in distress.

Machine learning

Meta introduced a machine-learning model to detect suicide-related keywords like “kill,” “goodbye,” or “depressed,” based on expert input a few years ago. However, these words can also be used in non-harmful contexts, which is a reason why Meta’s community operations team filters it manually. The AI tool has been trained to detect suicidal patterns for better accuracy. The tool scrutinizes comments and checks patterns in previous posts and their timing to assess if the user is in immediate danger.
Using machine learning technology, Meta expanded its ability to identify possible suicide or self-injury content and in many countries this technology has been used to get timely help to people in need. This technology uses pattern-recognition signals, such as phrases and comments of concern, to identify possible distress.
Artificial Intelligence (AI) is used to prioritize reported posts, videos and livestreams being reviewed by the Meta team. By using technology to prioritize and streamline reports, it escalates the content to the Community Operations team, who can quickly decide whether there are policy violations and whether to recommend contacting local emergency responders.
“It also lets our reviewers prioritise and evaluate urgent posts, contacting emergency services when members of our community might be at risk of harm. Speed is critical,” the company mentions in a blog post.

 

 

India causes highest Plastic Pollution in the World: Study

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Hency Thacker
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India causes highest Plastic Pollution in the World: Study
India causes the highest amount of plastic pollution in the world, a new study has discovered India burns about 5.8 million tons of plastic every year, and it further releases 3.5 mt of plastics into the environment (land, air, water) as debris. In total, the country is responsible for 9.3 mt of plastic pollution in the world every year, which is significantly more than the countries next in this list, including Nigeria that contributes 3.5 mt of plastic waste, Indonesia at 3.4 mt and China at 2.8 mt.
According to the study, carried out by University of Leeds, around 251 mt of plastic waste is produced every year in the world, which is enough to fill up roughly 200,000 Olympic sized swimming pools. Approximately 20 per cent of this waste which is about 52.1 mt, is “emitted” into the environment, unmanaged.
According to the authors “managed” waste refers to the waste that is collected by municipal bodies, and either recycled or sent to a landfill. While the “Unmanaged” waste refers to plastic which is burnt in the open, uncontrolled fires producing fine particulates and toxic gases like carbon monoxide. These are even more dangerous than plastic being accumulated in landfills because the particulate matter and the toxins released from plastic burning has been linked to heart disease, respiratory disorders, cancer, and neurological problems. The unmanaged was also includes plastic which ends up in the environment as unburnt debris polluting oceans, mountains, and other bio sensitive zones.
Of the unmanaged waste, roughly 43% or 22.2 mt is the form of unburned debris and the rest, amounting to 29.9 mt, is burnt.

Treaty on Curbing Plastic Pollution

The study comes at a time when a legally binding international treaty is being negotiated for curbing plastic pollution. In 2022, the UN Environmental Assembly agreed to develop such a treaty by the end of 2024. According to experts, this might be the most important environmental accord since the Paris Agreement on climate change in 2015.
However, reaching a consensus on what it should entail has been challenging.
According to the fossil-fuel producing countries and industry groups, plastic pollution must be viewed as a “waste management problem”. They believe that the focus should be placed on effective management instead of reducing the production. On the other side of the spectrum, European Union and Africa are lobbying for phasing out single use plastics and introducing bans or curbs in production.
The problem with considering plastic pollution as waste management problem is the economics and inconvenience of recycling the plastic that is already in circulation. Which is why, experts have said that if the plastic is produced, it is impossible to completely avoid pollution.
How the negotiations will conclude, will be known in a matter of time. However, in the meantime, it is our responsibility as citizens of India, to exhibit responsible behaviour in our daily lives, especially with respect to producing and managing plastic pollution.

Saplings planted under CSR initiative in Chennai 

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The CSR Journal
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Saplings planted under CSR initiative in Chennai
Chennai, India: Thryve Digital, a leading provider of healthcare technology and operations services to some of the United States’ foremost payors and providers, has strengthened its environmental commitment with the latest phase of its plantation drive, A Tree for Every Thryvian, in Chennai. In collaboration with Forests by Heartfulness, this initiative is a part of the company’s new eco-focused CSR program, Thryve Eco Warriors, and it goes beyond traditional tree-planting efforts.
Following the success of this initiative in Hyderabad, where 1,500 trees were planted, Thryve has now planted 2,500 saplings in Chennai. Each sapling, marked with the name of a Thryve associate and geo-tagged for updates, builds a personal bond, making every employee feel connected and responsible for their part in nurturing a greener environment.
Speaking about this, Balasubramanian Sankaranarayanan, CEO and President, Thryve Digital, said, “Our goal is to not just grow trees, but to nurture a culture of environmental stewardship among our employees. Each Thryve associate now has a personal stake in building a greener tomorrow.”
“Thryve’s plantation drive is part of our broader vision for environmental sustainability and community well-being. With our conscious efforts towards promoting environmental sustainability through our CSR agenda, we wish to create long-term, positive impacts on society and the environment.” added Arvind Srinivasan, Head of CSR and CFO, Thryve Digital.
Through the A Tree for Every Thryvian initiative, Thryve Digital aims to inspire individuals to take ownership of nature conservation while contributing to a greener and healthier environment. The company remains dedicated to its mission of driving meaningful change through collective responsibility.

 

 

 

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CSR Initiative to give 2,000 small women-owned enterprises access to formal finance in Rajasthan & UP

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The CSR Journal
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CSR Initiative to give 2,000 small women-owned enterprises access to formal finance in Rajasthan & UP
Frontier Markets and 360 ONE Foundation have announced a strategic partnership to support “New to Credit” small women-owned businesses in rural villages through the “She Leads Bharat: Udyam” initiative. This collaboration introduces a pioneering model combining blended finance and catalytic capital to elevate these businesses.
Launched at the World Economic Forum in January 2023, She Leads Bharat: Udyam aims to move beyond traditional capacity building by showcasing scalable women entrepreneurship models. The new partnership with 360 ONE Foundation enhances this vision by offering returnable grants—zero-interest, zero-collateral loans with a moral repayment obligation—to assist these businesses in building creditworthiness and accessing formal finance.
The initiative will focus on 2,000 small women-owned enterprises in Rajasthan and Uttar Pradesh, leveraging Frontier Markets’ Meri Saheli App to track transaction and repayment data. This approach aims to boost incomes and unlock additional capital while creating a sustainable, scalable model for financial inclusion and business growth.
Ajaita Shah, Founder and CEO of Frontier Markets, expressed her enthusiasm for the partnership, stating, “Frontier Markets is excited to partner with 360 ONE Foundation, who is a pioneer in innovative and blended finance, in launching one of its kind initiative to unlock finance for new to credit small women businesses in rural villages using returnable grant and Frontier Markets Meri Saheli App technology. With this collaboration, we are not just enabling financial inclusion for small women businesses, we are also curating a powerful and scalable ecosystem demonstration for gender empowerment and sustainable business growth. Our commitment is to unlock the full potential of these women, uplift their communities, and integrate them into the formal credit system, thus enabling their entrepreneurship spirits.”
The project is unique from other enterprise development and livelihood programs as it not only builds the entrepreneurial capacity of women and connects them with market partners to earn elevated incomes, but also delivers a powerful pathway for them to access formal finance to scale their businesses. The project is also catalytic, that is, the funds that are returned to Saral Jeevan India Foundation will be rotated to the next cohorts of small women businesses. A portion of the returned funds will be used to create a first loss default guarantee, which will unlock additional capital at 3-5x financial leverage from other financing partners, creating a pipeline of external funds for small women businesses for further growth.
Saumya Lashkari, Director and Board Member of 360 ONE Foundation echoed this excitement, stating, “At 360 ONE, we are committed to maximizing both financial and social returns. Our 360 ONE Foundation has re-imagined traditional grant-giving and pioneered a more catalytic approach powered by blended finance and outcomes-based financing. This partnership with Frontier Markets is a groundbreaking initiative that delivers exponential impact, and represents a significant step forward in our shared goal of advancing financial inclusion and empowering underserved communities.”
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CSR: Nationwide E-Waste Awareness Drive kicked off across colleges under ‘Generation Green’ Campaign

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The CSR Journal
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CSR: Nationwide E-Waste Awareness Drive kicked off across colleges under ‘Generation Green’ Campaign
The All-India Council for Technical Education (AICTE) and OPPO India, today kicked off the second leg of the ‘Generation Green’ campaign with a nationwide electronic-waste awareness drive (e-waste) at Ramjas College, University of Delhi. With this, the college becomes the first ‘Eco-Conscious Champion Institute’ under the programme. As part of the first leg, OPPO India and AICTE promoted green skills among youth by offering internships across colleges in India. More than 9,000 students from over 1,400 institutions applied for these internships, and 5,000 were selected. These students are now engaged in hands-on sustainability activities such as awareness sessions, E-surveys, Green Day celebrations, etc.
The second leg educates youth about the increasing challenge of electronic waste management, such as discarded wires, mobile phones, chargers, batteries, etc. and the need for effective disposal for a sustainable future. Dr Anil Sahasrabudhe, Chairperson of the National Education Technology Forum (NETF), graced the launch ceremony as the Chief Guest. Also present at the occasion were Mr Rakesh Bhardwaj, Head of Public Affairs at OPPO India and Prof Ajay Kumar Arora, Principal of Ramjas College, University of Delhi among other dignitaries. During the two-day programme, students from various societies—such as the Literary Society, Dancing Society, Music Society, Photography Society, Quiz Society, Fine Arts Society, and more—will be engaged in a diverse range of activities.
“Responsible e-waste disposal is critical to safeguarding our environment and public health,” said Dr Anil Sahasrabudhe, Chairperson of the National Education Technology Forum. “Addressing sustainability within the education sector is essential for creating a ripple effect that can influence broader societal change. Initiatives like the ‘Generation Green’ campaign empower the youth to take an active role in addressing this issue. By educating young minds and fostering a sense of responsibility, we can cultivate a generation that prioritises sustainable practices, ensuring proper e-waste management and contributing to a greener, healthier future for all.”
Within just a month, over 1 lakh students from schools and colleges have committed to reducing energy use and managing e-waste responsibly, contributing to a more sustainable lifestyle. The programme’s goal is to reach at least 10 lakh students in India by the end of 2024
“At OPPO India, we are committed to the Net-Zero vision of the Government of India and are leading a national movement towards a sustainable future that is driven by the power of youth,” said Rakesh Bhardwaj, Head of Public Affairs at OPPO India. “Their active engagement is clearly visible through the vibrancy and engagement they bring to the campaign, reaching over 1 lakh green pledges gathered in just a few weeks. Young people are stepping up, taking responsibility, and leading the way in adopting environmentally responsible lifestyles. In the first phase, we onboarded 5,000 sustainability champions from over 20 states and 3 Union Territories, who are now inspiring others to act for a cleaner, sustainable future. As we enter the second phase, these young leaders will focus on e-waste management through active participation at colleges across India, further building the green mindset needed for a thriving green economy.”
According to the United Nations Trade and Development (UNCTAD) report, India saw the highest—163 per cent—growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. This represents a significant challenge and a notable potential for effective e-waste management.
“We are honoured that Ramjas College has been chosen to launch the second leg of OPPO India’s ‘Generation Green’ campaign. As an institution deeply committed to sustainability, we have continuously strived to integrate eco-friendly practices into our campus culture. This collaboration perfectly aligns with our vision of fostering environmental responsibility among the youth. By empowering our students and the youth of India to address the pressing issue of e-waste, we are taking a significant step toward creating a cleaner, greener future. We are proud to lead this initiative and serve as the first Eco-Conscious Champion Institute in this nationwide drive,”said Prof. Ajay Kumar Arora, Principal, Ramjas College, University of Delhi.
In the next few weeks, the e-waste awareness drive will take place at prominent institutions such as St. Xavier’s College in Mumbai, Amity University in Jharkhand, Silver Oak University in Ahmedabad, Dayanand Sagar University in Bangalore, SRM University Delhi-NCR, Sonepat, JECRC University in Jaipur, etc. Students, staff members, and neighbouring institutions will be encouraged to collect and responsibly dispose-off e-waste through companies authorised by the Central Pollution Control Board (CPCB). Students across these colleges will be onboarded as Sustainability Interns, championing sustainable practices as Campus Ambassadors.
The National Institutional Ranking Framework (NIRF) 2025 is expected to introduce a new Sustainability Rankings category that will assess institutions on environmental sustainability, energy efficiency, and green campus initiatives. The Generation Green campaign aids institutions in enhancing their sustainability efforts.
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CSR: SBI Foundation announces Asha Scholarship Program 2024 for meritorious underprivileged students

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The CSR Journal
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CSR: SBI Foundation announces Asha Scholarship Program 2024 for meritorious underprivileged students
New Delhi, India: SBI Foundation, the CSR arm of the nation’s largest bank, State Bank of India, has announced the 3rd edition of its flagship Asha Scholarship Program guaranteeing support to 10,000 meritorious students from underprivileged backgrounds nationwide.
Students from Class 6 to postgraduate level can now access scholarship ranging from INR 15,000 to INR 20, 00, 000 in a year. The program offers specialized categories for school students, undergraduates, postgraduates, as well as those enrolled in IITs and IIMs in India. Specifically, the ‘Study Abroad’ category designed for SC and ST students will act as a major aid to them in pursuing Masters and above from eminent institutions worldwide.
The application window for the scholarship, which opened on 16th August 2024, will remain open till 1st October 2024 on https://www.sbifashascholarship.org/. Details on eligibility and timelines of the scholarship are available on the website, and students can also inquire on the helpline.
Helpline details:
● Email: sbiashascholarship@buddy4study.com
● Phone: 011-430-92248 (Ext: 303) (Monday to Friday – 10:00 AM to 6 PM)
The Asha Scholarship program is dedicated to identifying and supporting meritorious students from the most underserved backgrounds, with a mission to make quality higher education accessible for young Indians. Since its inception in 2022, the scholarship program has provided timely financial support to the tune of ₹ 3.91 crore to 3, 198 students.
Speaking about the initiative, Shri. Challa Sreenivasulu Setty, Chairman, State Bank of India highlighted its vision, “Asha Scholarship embodies SBI’s core value of service beyond banking, and being an active contributor to our nation’s steady march towards progress and prosperity for all. We are proud to be expanding this transformative initiative to 10,000 students this year. Asha Scholars will play an important role in achieving our Nation’s vision of a Viksit Bharat by 2047.”
Coinciding with Independent India’s 77 years of continued progress, the program aims to nurture and mentor young Indians as leaders and change-makers for the future.

 

 

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CSR: E-commerce platform partners with National Rural Livelihood Mission to support women entrepreneurs in Madhya Pradesh

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The CSR Journal
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CSR: E-commerce platform partners with National Rural Livelihood Mission to support women entrepreneurs in Madhya Pradesh
Madhya Pradesh, India: Homegrown e-commerce platform Flipkart has partnered with National Rural Livelihood Mission (NRLM) and Policy Watch India Foundation (PWIF, a Delhi-based think tank) to transform the lives of women entrepreneurs of self-help groups (SHG) in Dhar, Madhya Pradesh.
As part of this initiative, a workshop to promote women’s livelihoods was organised and conducted in the presence of Minister of State, Ministry of Women and Child Development Savitri Thakur, Chief Corporate Affairs Officer Flipkart Group Rajneesh Kumar, District Project Manager NRLM Aparna Sonkia Pandey and PWIF director Abha Mishra.
Speaking on the significance of the workshop, Union MoS for Women and Child Development, Savitri Thakur said, “We firmly believe that by equipping rural women artisans, craftsmen, and self-help groups with the knowledge to tap into e-commerce, we can open up new growth opportunities for them while strengthening the local economy. The guidance and resources shared by Flipkart during today’s workshop have been incredibly beneficial, offering a comprehensive learning experience. We hope this empowers them with the skills needed to enhance their online presence and accelerate their entrepreneurial success.”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart said that the company is invested in the success of self-help groups, rural artisans and weavers across the country.
“Through Flipkart, we aim to provide women entrepreneurs access to a nationwide market by providing them with expert counsel, training and resources,” he said.
Emphasising that ecommerce is an essential tool for entrepreneurs, Kumar said products made by more than 18 lakh women from SHGs across the country are sold through Flipkart. He said that ecommerce has to be a partner in the mission to create Lakhpati Didis.
District Project Manager NRLM Aparna Sonkia Pandey explained the significance of SHGs and noted how the NRLM had supported many women find financial agency. She also appreciated the role of the Centre and state governments as well as Flipkart in advancing the cause of women empowerment.
Abha Mishra, Director of Policy Watch India Foundation, expressed her gratitude toward all participants for their instrumental contributions in expanding women’s financial inclusion.
Flipkart, through its Samarth program in partnership with NRLM, is training women of SHGs to leverage online platforms to sell handmade products so that they can widen their network and reach marketplaces beyond their immediate localities.
The partnership between NRLM and Flipkart is a mission to bring change in the lives of rural communities. It is driven by the belief that e-commerce can bring positive change in rural India while preserving traditions and empowering women.
Women of self-help groups from different areas of Dhar received training at the workshop conducted on Monday. Some also narrated their success stories, inspiring everyone in attendance.

 

 

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