Thecsrjournal App Store
Thecsrjournal Google Play Store
May 4, 2025
Home Blog Page 1145

Technology As A Driver Of Sustainability Strategy

By
Ankush Patel, CEO, Treeni Sustainability Solutions
-

For at least 5 years now I have been telling anyone who’s willing to listen that sustainability strategy and business strategy cannot be viewed separately. Business strategy has to be viewed from a sustainability lens, everything you do as a business – the products you make and sell, the people you hire and the culture you build should consider sustainability at its core. Some business get this but most don’t. In fact the reason we are in business is the latter. We want to help them reimagine sustainability, we want to get them to start thinking that business is sustainability.

In the past my position was to convince businesses to embed sustainability in their business strategy. I remember while at Infosys Ltd, where they use the Malcolm Baldrige framework for their strategic planning cycles, we worked with the corporate planning team to do just that. My position really hasn’t changed drastically, but perhaps there is a different way to look at it.

Most large enterprises, with some level of maturity in their operations, are already driving a fair amount of sustainability initiatives. It could be for reasons of regulatory risk and compliance, operational efficiency, brand and reputation building or in the rare case strategic drivers and competitive advantage. I am thinking that these companies should use technology to analyze their sustainability data for strategic decision making.

In a short period of time, I would suggest 5 years, there will be very few large enterprises or for that matter small and medium size businesses, that do not approach business from a sustainability mindset. Sustainability will become a mainstream necessity, a standard business practice. You are already seeing large global businesses separating themselves from their biggest competitors, by getting ahead of the curve in aligning with sustainability. Though both Coke and Pepsi believe that sustainability is of strategic importance and they are both doing a lot of good work around sustainability, Pepsi got ahead of the consumer’s desire for healthy options, while Coke predominantly stuck to their sugary core. I think Pepsi could have done a better job of managing their Social, with a capital S, risks by anticipating the blow-back from the Kendall Jenner ad, from a shareholder perspective though Coca Cola stock is down ~7% over the last year while Pepsi’s stock is up ~8%. This should also bode well for investors that are now keenly analyzing ESG (Environment, Social and Governance) risks of the companies they invest in. In my opinion all stakeholders should pay attention to ESG performance of companies.

Coming back to the point I was making, I believe that it is important to define sustainability strategy at a high level, and in doing so engage with stakeholders to establish materiality, but the emphasis needs to shift to using technology to manage enterprise sustainability data. Accurate sustainability data should be the basis for strategic decision making, the ability to use sustainability data to baseline performance, and use what if scenario modelling will be the basis to make a strong internal case to invest in sustainability. CXO dashboard built on top of sustainability data and analytics provides the C Level the ability to manage their ESG risks, and also mine for competitive advantage, again technology enabled peer benchmarking gives the C Level decision making insights.

I am convinced that sustainability data management and analytics platforms will drive strategic decision making, and become the basis for competitive advantage. More importantly the only way to do business while preserving natural resources, and leaving behind a healthier environment for future generations.

Ankush Patel

 

The author, Ankush Patel is the Co-founder & CEO of Treeni Sustainability Solutions, an organization committed to help Indian companies reimagine and embrace sustainability.

 

 

Views of the author are personal and do not necessarily represent the website’s views.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

Very Few Corporate Houses Are Doing A Good Job: Vandana Luthra, Founder & Vice Chairman, VLCC

By
Neha Bilandani
-

Empowerment for the girl child and women comes with education. This in turn creates employability and job skilling. Whatever work one does has to be done ethically and with the expertise of qualified people. It takes time to understand what the impact of investment and opportunity mapping to improve initiatives further. “People can be generous and giving only when they start thinking about others. The larger the corporate, the more stingy they are. But a handful are doing a good job,” said Vandana Luthra, Founder & Vice Chairman, VLCC.

Thank you for watching the interview until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

Making Clear Blue A Reality: World Ocean Day

By
Vaibhavi Khanwalkar
-

We are running out of environmental issues where we can say that ‘it is not too late’ or ‘there is hope’. One such area where it is not all despair is the preservation of our water bodies. On June 8, World Ocean day is being celebrated globally. It aims to make people realize the importance of a clean and blue sea.

The theme of the day is “Our oceans, our future”. It seeks to encourage solutions to plastic pollution and preventing marine litter for a healthier ocean and a better future.

In sync with the theme this year, we aren’t painting an appealing future for ourselves. The condition of the oceans is depreciating at an alarming rate. 80% of the pollution that the seabeds face comes from land sources. The water surrounding the peninsula is subject to untreated waste from industries and agricultural activities from the entire country. Chemical and electronic waste also finds its way to the ocean one way or another. India stands very poorly in its garbage management problems and disposable methods.

In turn, this waste is harming marine life and leading to the loss of hundreds of species, which is reported every year. If you are wondering how you are responsible for something dying in the ocean hundreds of miles from you, you’d be surprised. There’s a garbage patch in the Indian Ocean, which was discovered in 2010. It is similar to an island filled with waste produced mainly due to human activities.

A film called ‘A Plastic Ocean’ by Craig Leeson, shows that animals swallow plastic disposed of by humans and die, due to blockage in their internal organs. Every plastic created still exists in the atmosphere in one way or another. Such indestructible materials are present in the ocean in tons.

There are environmentalists who are working daily to save what many believe is a lost battle. An Indian organization called Anam Prem is creating awareness to celebrate the ocean, in all cities that are by the sea. The organization has been doing this since 2015, where everyone is requested to come to the sea and connect with it. A crucial way of getting everybody to feel what the need of the hour is.

Not just on days like these, but the way of life needs to change so it can protect what has been naturally created. On the occasion of World Ocean Day, let’s pledge to make conservation and sustainability a lifestyle, not a habit.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

A Revolution is Brewing!

By
Anirban Ghosh, CSO, Mahindra Group
-
World’s First 3D printer displayed at The Massachusetts Institute of Technology (MIT)

The world’s first 3D printer stands in a corridor at the Massachusetts Institute of Technology in Boston, USA. As I walked past it rekindled memories of the little 3D printer that was on demonstration at a pub in Mumbai some weeks ago. Clearly, 3D printers have come a long way from the first one. Even though the first printer is only 34 years old, it is already museum-worthy.

These are not the only times that I have had a brush with 3D printing. At the exhibition at COP21 in Paris, the US Department of Energy had displayed a working, 3D printed car and mentioned that at an earlier auto show the car was actually 3D printed in front of the audience and driven off stage after the “printing” task was complete. This technology is definitely on its way to change manufacturing in the world.

When you mention the name Charles Hull most people probably have no idea about him even though printing an object in a three-dimensional form, called has been around since the 1980s. It has received more attention lately because of the materials that can now be used for printing. The printers are becoming more affordable with time and are commercially producing parts used in aircrafts such as the Boeing 787 Dreamliner.

3D printing can profoundly affect the way we design, produce, buy and distribute goods in many diverse sectors. The Belgian chocolate shop, Miam Factory makes 3D chocolates that are ready to eat straight after printing. In Russia, a 400-square-foot home (37 square meters) was built at a cost of about INR 700,000 ($10,000) in just a day. 3D printing to manufacture implants that treat orthopaedic deformities and injuries are becoming a commonplace. A company called 3D4AgDev helps a local blacksmith print agricultural tools which are used by farmers, mostly women, in Tanzania. More power to them!

The possibilities for mobility are quite mind-boggling. Strati claims to have launched the first 3D printed electric car in 2014. After this, here have been at least 16 different types of 3D printed electric cars which have been made. This means that in the not so distant future you could walk into a car dealership, design a car, get it fabricated by an onsite machine and drive off! Unless you want to get into a flying car.

There are a many such technologies that are causing transformative changes. Siri may feel silly today, but imagine having a personal assistant that can cater to your needs simply because you spoke to it. Imagine your phone getting charged by the light from the lamp as it rests on your table. And think of the energy generated by the activity of walking getting converted to electrical energy. And body parts getting printed to replace the ones inside you, eliminating the need for organ donation and creating the possibility of living healthily forever!

Yes, we are in the midst of a technological revolution. Ten years from now life on earth will be very different. Change will occur as it always does, only this time we will experience acceleration of a kind that makes the Internet seem like child’s play. Some jobs will disappear and new ones will emerge. Some things we do will not be required anymore and we will be enabled to do things we didn’t imagine we could do.

Suddenly, the old order can become fragile. Countries like India can leapfrog many stages of development and be ready for the future. And the losers now could be winners soon for, as Bob Dylan said many years ago, the times they are a-changing.

Anirban-GhoshAnirban Ghosh is the Chief Sustainability Officer at the Mahindra Group. He has been working with Group in Sales, Marketing, and Strategy since 1999 and has been recognized as a distinguished CSO in his current role. A gold medal winning engineer from Jadavpur University, Calcutta, Ghosh has pursued doctoral studies in Marketing Management at IIM Ahmedabad. He enjoys music, reading, traveling, driving, cricket and tennis. He is an active public speaker and has represented the nation at the Festival of India across multiple nations.

Views of the author are personal and do not necessarily represent the website’s views.


Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.

Regards,
The CSR Journal Team

From Veggies To Cars: Ethical Consumerism On The Rise In Asia

By
The CSR Journal
-

Climate change, water scarcity and dwindling natural resources are just a few of the serious, long-term environmental challenges facing many countries across Asia Pacific, causing consumers to seek out eco-friendly goods and services.

As consumers begin flexing their socially-minded muscles at the cash register, they are demanding more from the brands they buy. For Ford Motor Company, this rising demand for ethically produced goods converges with the company’s own efforts to integrate sustainability into every aspect of its business.

The automaker has identified ‘Sustainability Blues’ as a key consumer trend in Asia Pacific. Ford’s 2016 Trends Report found that 87% of adults in India said they tend to choose products that are environmentally responsible. While for the remaining Asia Pacific, around 75% of respondents echoed the same view.

Rise of socially engaged consumers

Millennials – the demographic most connected with social media – tend to be the most socially aware and would prefer to buy from like-minded brands that share their values.

According to a recent Nielsen global survey, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than four percent globally, while those without grew less than one percent. In addition, the majority of consumers said they were willing to pay more for sustainable brands, especially millennials – almost three-out-of-four of which said they would pay a premium for greener products, up from approximately half a year before.

“Young consumers care deeply about where and how their products are made, whether they are vegetables or automobiles,” said Sheryl Connelly, global consumer trends and futuring manager, Ford Motor Company. “They feel a personal responsibility to address social issues and are putting their money where their heart is. We must keep pace with consumers’ evolving wants and needs in order to remain competitive.”

 Reducing our environmental footprint

Ford has long embraced environmentally friendly manufacturing practices and is going further to make its business greener from the inside out.

Globally, Ford has reduced the energy used in its manufacturing process by 25% between 2010 and 2015. The company is also exploring innovative ways to reduce its water consumption, working towards the aspirational goal of zero potable water used in its manufacturing plants.

Engineering eco-friendly vehicles from the inside out

Offering greener choices to consumers is a top priority for Ford –from improving the fuel efficiency of its current vehicle line up to investing in electric vehicles, alternative fuel options and sustainable technologies of the future.

Ford’s strategy is to pursue cost-effective fuel efficiency technologies that can benefit millions of people to truly make a difference. It is developing or has introduced a wide variety of new engine and transmission technologies, including EcoBoost engines and advanced six-, nine- and 10-speed transmissions, as well as weight reductions and aerodynamic improvements that deliver significant fuel economy benefits.

Ford is also using renewable and plant-based materials in vehicle parts and components to reduce its environmental impact without making any compromises on performance, quality or durability. Today, almost 300 parts used across Ford’s vehicles are derived from sources such as soybeans, cotton, wood, flax, jute and natural rubber – and the company is researching the viability of other renewable materials such as bamboo and agave plants.

“We are committed to improving our approach to sustainability in ways that preserve our planet,” said Cynthia Williams, Director, Sustainability, Environment and Safety Engineering, Ford Asia Pacific. “We need to face the core challenges of sustainability head on and encourage innovation in every part of our business.”

Our Last Chance And Only Choice: World Environment Day

By
Sneha Singh
-

Today, human beings have become relatively preoccupied in the drudgery of the daily grind. This leaves little time to connect with nature and in turn with ourselves. The 43rd World Environment Day presents people with an opportunity to connect with nature. Let’s explore how far we have reached as a global society, in our bid towards leading a sustainable future.

World Environment Day

 

 

Sneha Singh

Sneha Singh is a Commerce graduate from Mithibai College. Presently interning at The CSR Journal, she is also preparing for her MBA examination. An ardent traveller with gastronomical interests, she is keen on making a social change and be a significant contributor for a better place. In her spare time, she enjoys singing and tapping her feet to Pop and R&B music. You can connect with her at snehaasingh96@gmail.com.

Disclaimer: The views and opinions expressed in the article are solely those of the author in his personal capacity and do not in any way represent the views of any entity, organisation that the author may have been associated with.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

ARMMAN Wins Share Of Healthcare Innovation Award

By
The CSR Journal
-

ARMMAN has been awarded $115,000 (approximately Rs. 74 lakhs) to scale-up their customised free mobile voice call service, mMitra. The service provides tailored preventive healthcare information to pregnant women and mothers of children under five years of age.

mMitra has enrolled over one million women across seven states in India since their pilot programme was launched in 2013 in Mumbai. With the award money, ARMMAN will expand the mMitra programme to cover an additional 2.2 million pregnant women and mothers across India, with a major focus in Madhya Pradesh.

ARMMAN is one of four organisations to have won a share of the fourth annual Healthcare Innovation Award from GlaxoSmithKline (GSK) and Save the Children’s partnership. The mobile service was celebrated at a roundtable discussion with stakeholders, policymakers and Save the Children’s Artist Ambassador, Dia Mirza, marking the first time an Indian NGO has won the Healthcare Innovation Award.

Dia Mirza, Artist Ambassador, Save the Children: “Children have the right to survival, food and nutrition, health and shelter. It is unacceptable that in 2017, millions of children around the world still do not have their right to be safe, learn, grow and play. We must, and we can, do better than this.”

Although 75% of neonatal deaths are preventable, there are still more than 700,000 newborns every year in India who do not live beyond their first 28 days. Furthermore, India accounts for 20% of the global preventable maternal deaths. A major factor contributing to these deaths is the lack of accessible preventive care information, particularly within the hardest-to-reach communities.

Thomas Chandy, Chief Executive Officer, Save the Children in India: “Poor maternal health and under-five mortality remain challenging issues throughout India. A major underlying reason for this is that health care services do not reach the most marginalised sections of society.”

With one billion mobile phone subscribers, India is an ideal setting for a mHealth innovation. ARMMAN therefore leverages this opportunity to provide pregnant women and mothers with preventive care information in order to help reduce maternal, infant and child mortality in urban and rural communities of India.

The service is tailored to the woman’s gestational age or to the age of her child. The service is also delivered in the woman’s chosen language and time slot.

A. Vaidheesh, Vice President, South Asia & Managing Director, GlaxoSmithKline Pharmaceuticals Ltd.: “The Healthcare Innovation Award was founded on the premise that those closest to a health issue are most suited to design solutions to them. ARMMAN’s innovation is illustrative of this as it delivers tailored preventive care information to promote behaviour change amongst pregnant women and mothers across India. We are proud to see ARMMAN receive India’s first ever Healthcare Innovation Award.We are certain this will give them a further impetus to improve and build on their innovation and help save lives.”

The Healthcare Innovation Award will help support ARMMAN in expanding their intervention to enrol 2.2 million women in ten major cities across India. A customised malnutrition programme and a specialised service for HIV-positive pregnant women will also be added to mMitra this year.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

“By Women, For Women”-Encourage Menstrual Hygiene In India

By
The CSR Journal
-

Sometime after observing World Menstrual Hygiene Day, a community development nonprofit, The Desai Foundation in collaboration with Shantaben Vidhyabhavan announced the expansion of its “by women, for women” Sanitary Napkins Program in Gujarat, India.  The program which provides training, employment and access to sanitary napkins, is expanding the second branch, inorder to reach an additional 250,000 women and girls.

The product manufactured and sold through this initiative is called Asani Sanitary Napkins. The program launch is in accordance with WASH United, the organisation behind World Menstrual Hygiene Day. The program is also aligned with India’s social campaign Beti Bachao, Beti Padhao, as well as the UN Sustainable Development Goal on Gender Equality & Good Health and Well Being.

Based in the Gujarat village of Untdi the women are trained to manufacture the menstrual hygiene products, which are high-quality, low-cost sanitary napkins that are 90% biodegradable. An all-women sales team is hired to distribute the pads throughout their communities, creating a self-perpetuating empowerment cycle in which girls and women can take control over their own health and livelihood. The program also provides vital health education in managing menstrual hygiene. This helps to de-stigmatise menstruation, instill in women and girls the importance of self-care, and increases school attendance for girls.

“This is a region where many girls are unaware of periods until the day they wake up bleeding. All the way through adulthood, the taboos around menstruation become a barrier to access and dignity. Our mission with this program is to help women and young girls feel safe in their bodies every week of every month, while also providing employment opportunities that will ultimately impact entire communities,” said Megha Desai, President of The Desai Foundation.

The Desai Foundation’s Asani Sanitary Napkins program offers two types of employment: manufacturing and sales. The employment opportunities are created for women from 17 surrounding villages near Shantaben Vidhyabhavan. The manufacturing process employs 13 women per group (64 total women), who operate 7 easy-to-use machines in a safe and comfortable spaces. The sales team focuses on education and distribution of the product to other women in the community.

“The sales component is particularly important to the integrity of the program, as it is core to our mission of cultivating dignity, jobs and health,” Desai continued. “We do not give anything away for free. The key to empowering people is not to make them feel helpless, but to demonstrate that they are worth investing in. The ‘by women, for women’ approach also ensures that women feel comfortable buying the products in their own home, or in the presence of other women they know and trust. It inspires dignity, self-worth and a sense of belonging.”

“Poor menstrual hygiene management caused by a combination of taboos and stereotypes, a lack of education, and limited access to hygienic products and infrastructure holds back millions of women and girls globally. In India, 50% of all girls have no knowledge about menstruation and how to manage it when they have their first period. We believe that a world where every woman and girl can manage her menstruation hygienically, with confidence and without stigma is possible,” said Nirmala Nair, Managing Director, India, WASH United.

This program expansion is partially funded through the GlobalGiving Girl Fund grant, which awarded to The Desai Foundation in March, offers financial support for the program until the end of the year. The program is also supported by the annual Lotus Festival in Boston.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

Lack of Infrastructure and Governance is Holding-Back Sports Tourism in India

By
The CSR Journal
-

The tourism sector stands at Rs. 14.02 lakh crore industry in India, as of 2016; comprising of about 9.6% of India’s GDP. India, which ranks 24th in International Tourist Arrivals, has seen a major lift of 16 places in the latest UN World Tourism Organisation (UNWTO) rankings. While, as the growing belief suggests, sports in India is still an untapped potential opportunity, needing attention.

In the past, India has greatly failed in shaping sports as an important economic sector; lacking a unifying vision for developing sports infrastructure and training. Globally, the sports industry is an estimated 37.8-44.2 lakh crore industry. Last year, in India, sports sponsorships saw a positive curve, reaching the figure of Rs. 6,400 crore. Kabbadi and hockey have seen major revenue shares – after cricket at no.1 – with an increasing potential to attract further streams for growth, both financially and culturally.

International relations and collaborations, both public and private, have been on the rise under the leadership of BJP government. And, on his recent visit to Germany, Prime Minister of India, Narendra Modi mentioned about the growing relationship between the two countries and, how it could benefit sports: “Cooperation is also envisaged in the sports arena, particularly in football.” Recent interests from countries such as Fiji and growing culture of sports tourism in India has brought a fresh outlook. In an interview with The Drum, Vijay Goel, Minister of Youth Affairs and Sports mentioned, “We aim to empower Indian sports through sports tourism as well.”

“Sports is no longer fun, it’s a serious business,” said Vijay Goel. The growing popularity of franchise based leagues has brought focus on sports as a real potential. An area, which can prove to be of significant importance in the future. But India is far away from being a sporting nation, or a country that benefits from its past glory or a strong grassroots structure; simply because India does not possess either of it. Despite growing viewership and sponsorship figures, performances remain a major problem.

Brazil, host of the 2014 FIFA World Cup, benefited from the tournament’s global reach and approach. For Brazil, the World Cup was a giant advertisement through which they could promote their real potential to the global market. “Playing host will immediately raise the global profile of a country and might even change perceptions of the host nation, resulting in increased tourism and political benefits and alliances, but accrue over many years,” said Walter Boettcher, chief economist at Colliers International.

India has always been a country, who has never been short on potential. The “Incredible India” theme was showcased to the global audience at the Commonwealth Games, and during the same time, the nation saw a 9.2% increase in tourism. As hosts of Asian Games, cricket and hockey world cups in the past, India has seen a steady growth in sports tourism and hospitality. (India co-hosted the Cricket World Cup with Sri Lanka and Bangladesh)

According to a KPMG report: “Sports is primarily a state subject, and a huge portion of the sports infrastructure is owned and managed by state governments. The role of private sector is limited to Public Private Partnership (PPP), for-profit academies and corporate social responsibility/non-profit initiatives.

“There is a need for greater involvement of the private sector. PPPs can help government fast-track infrastructure development; therefore, it is imperative to create favourable policies to attract private investment.”

The path for India is not an easy one, but it has never been. Infrastructure development is the baseline problem, but areas of governance and attitude towards sports is equally important. In a span of four months, India will host the FIFA World Cup U-17. The international tournament will present India with yet another opportunity to showcase itself on the global platform and to an ever wider audience.

Vijay Goel is confident about India’s recent plans to overhaul the sporting landscape with initiatives such as ‘Khelo India’ and ‘Mission XI Million’. Goel emphasizes on introducing sports as an integral part of school curriculums and adds, “I’m sure we shall soon, become a sporting superpower which will lead to global investments and create of sports culture across the country.”

With inputs from: The Drum, The Business of Sports, India’s Growing Sports Industry

About the Author

cd

Balbir Singh Aulakh is a 20-year-old Mass Media graduate, who is an extremely passionate writer about football. He has past experience of covering Indian football for Football Counter as a Sports Correspondent. He is a contributor at TheHardTackle and possesses experience working in electronic and digital media. Based in Mumbai, he aims to pursue his Master’s degree in Public Policy. You can contact him via e-mail at balbirsinghaulakh@gmail.com.

 

Disclaimer: The views and opinions expressed in the article are solely those of the author in his personal capacity and do not in any way represent the views of any entity, organisation that the author may have been associated with.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

India’s Online Education Industry Will Be $1.96 Billion By 2021: Google, KPMG

By
The CSR Journal
-

Capturing the growing influence of the Internet on the education industry in India, Google and KPMG released a joint report titled: ‘Online Education in India: 2021’. The report reveals that the online education industry will grow at a healthy rate of 8x, to become a $1.96 billion industry by 2021. Based on a comprehensive market research conducted by KPMG, along with a primary research and insights from Google search, the report finds that the paid user base will grow 6x from 1.6 million users in 2016 to 9.6 million users in 2021.

As per the findings, over the last two years, there has been a 2x growth in online searches for education and a 3x growth in searches from a mobile device. Also, 44% of education searches are now coming from beyond the top 6 metros and there has been a 4x growth in education content consumption on YouTube in the last one year.

Highlighting the segment wise growth in the online education space, the report underlines that re-skilling and online certification is currently the largest. In 2016, it was valued at USD 93 million and is expected to grow at a CAGR of 38% to reach 463 million by 2021. As per the report, the primary and secondary education category has the largest addressable audience with a student base of around 260 million when compared to the other categories. Owing to this, the primary and secondary supplementary education segment was the second largest category in 2016, and will grow at a CAGR of 60% to reach $773 million, making it the largest category in 2021. The test preparation which is a small segment as of today is likely to grow at an impressive CAGR of 64% to become a USD 515 million category in 2021.

Speaking about the key findings of the report, Nitin Bawankule, Industry Director, Google India said, “The online education segment is set to become a multi-billion dollar opportunity in India. There are many factors driving this growth including the perceived convenience, increased reach and personalisation offered by online channels. It is also interesting to note, that high growth in education search queries is now coming in from tier 2 and 3 cities such as Patna, Guwahati, Aligarh and Kota, which points to the opportunities that growing penetration of smartphones and improving the quality of internet have opened up.”

Talking about the future of the online education industry in India, Sreedhar Prasad, Partner, KPMG India said, “There are several evolving trends in the Indian online education segment that are contributing to the growth opportunities ahead. These include emergence of hybrid learning channels, continuous need for working professionals to learn new skills as well as emergence of technologies such as big data and artificial intelligence that is enabling online education vendors to design customised content. At the same time, it will be critical for players to deliver differentiated offerings for consumers to see continued value in online education channels.

The ‘Online Education in India: 2021’ report is based on a primary qualitative and quantitative research that covered over 3,600 respondents across 27 geographies including metro and non-metros to understand the growth of consumer paid online education market in India by 2021. The respondents are in the age group of 16-45 years, both male and females, who are online/offline course takers/intenders and parents of primary/secondary courses.

Thank you for reading the story until the very end. We appreciate the time you have given us. In addition, your thoughts and inputs will genuinely make a difference to us. Please do drop in a line and help us do better.
Regards,
The CSR Journal Team

1...1,1441,1451,146...1,229Page 1,145 of 1,229

Hindi Manch

Editor's Pick

© Copyright 2024 The CSR Journal. All Rights Reserved | Powered by : Inventif Web