CSR News: Initiative strengthens healthcare access for 1.45 million people by supporting 200 Health & Wellness Centres
Mondelez India, through its decade old CSR program, Shubh Aarambh, helped strengthen primary healthcare by supporting 200 Health & Wellness Centres (HWCs) across four states – Solan(Himachal Pradesh), Bhind(Madhya Pradesh), Tirupati(Andhra Pradesh) & Pune(Maharashtra). This effort has strengthened essential medical services in over 800 villages, reaching more than 1.45 million people who previously had limited access to healthcare. By improving maternal and child health, supporting the management of non-communicable diseases, and encouraging community involvement, the initiative makes a tangible difference in people’s lives, ensuring more families receive the care they need.
Aligned with the Government of India’s Ayushman Arogya Mandir (AAM) initiative, the brand has presented a landmark impact report to relevant government authorities, highlighting key insights from managing these 200 Health & Wellness Centres. The program has led to a 58% increase in patient footfall, with 11,618 high-risk pregnancies identified and referred for specialized care. Additionally, over 7,800 children under five were referred for advanced treatment, while 160 Jan Arogya Samitis were equipped with tools to enhance community-driven healthcare monitoring.
The initiative has significantly strengthened healthcare services across these centres:
– 96% of Sub-Health Centres (SHCs) provide antenatal care
– 84% of HWCs offer postnatal care
– 97% ensure routine immunization
– 87% cater to adolescent health services needs
– 12% increase in pregnancy registrations
– 12 HWCs received Kayakalp accreditation for excellence in hygiene and infection control
– 10 HWCs earned NQAS certification for meeting national quality standards
– 1,028 healthcare workers were trained to enhance maternal, newborn, and child health (MNCH) services
By improving access to essential medical services, the program has also led to a 21% reduction in out-of-pocket medical expenses, making healthcare more affordable for local communities.
Speaking on the milestone, Ophira Bhatia, VP, CGA Lead (India & AMEA), Mondelez India, said, “For over a decade, we have been focused on strengthening communities and improving livelihoods. As part of this commitment, we identified healthcare as a key area – ensuring quality medical services. We worked closely with local health authorities to improve accessibility, affordability, and service quality at the grassroots level by strengthening the government led Health & Wellness Centre (HWCs) ecosystem. We have been able to cover over 800 villages effectively. The insights from this initiative will serve as a model for expanding primary healthcare services nationwide and highlighting the importance of preventive and community-led healthcare solutions.”
Beyond infrastructure and service enhancements, the program has also advanced gender-responsive and socially inclusive healthcare by training over 800 healthcare staff to integrate gender and social considerations into healthcare services. Additional interventions include:
– Iron Sucrose Intravenous administration for anaemia management
– Targeted support for high-risk pregnancies
– Customized health communication materials to improve healthcare awareness
In alignment with the national vision of Viksit Bharat, Mondelez India hosted a Knowledge Exchange Workshop, convening key stakeholders to share best practices and explore strategies for scaling primary healthcare services. Discussions reinforced the importance of HWCs in strengthening healthcare inclusivity and accessibility, emphasizing the need for continued investments in such initiatives.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.
Maharashtra ‘Malhar’ Certification Mutton: हिंदू समुदाय के लिए खास झटका मटन, महाराष्ट्र में शुरू हुआ मल्हार सर्टिफिकेशन
Maharashtra ‘Malhar’ Certification Mutton: महाराष्ट्र सरकार के मंत्री नितेश राणे (Nitesh Rane News) ने सोमवार को ‘मल्हार सर्टिफिकेट’ नामक नई पहल की घोषणा की है। इसके तहत राज्यभर में झटका मटन बेचने वाली दुकानों का रजिस्ट्रेशन किया जाएगा। इस सर्टिफिकेट को पाने वाली दुकानें विशेष रूप से हिंदू समुदाय के लोगों द्वारा चलाई जाएंगी। मल्हार सर्टिफिकेशन की शुरुआत वैसे ही की गई है जैसे भारत में पहले से मौजूद हलाल सर्टिफिकेशन होता है, जिसमें मांस को इस्लामिक कानून (शरीयत) के अनुसार तैयार किया जाता है। झटका मटन उस विधि से अलग होता है, क्योंकि इसमें जानवर को एक ही वार में दर्द रहित तरीके से मार दिया जाता है।
मल्हार सर्टिफिकेशन प्लेटफॉर्म भी होगा लॉन्च
नितेश राणे ने ‘मल्हार सर्टिफिकेशन’ नाम से एक नया प्लेटफार्म शुरू करने की भी घोषणा की। Maharashtra Minister Nitesh Rane on Malhar Mutton Certification नितेश राणे ने बताया कि यह प्लेटफार्म केवल हिंदू खटीक समुदाय के लोगों द्वारा संचालित किया जाएगा। उन्होंने कहा, “आज हमने महाराष्ट्र के हिंदू समुदाय के लिए एक महत्वपूर्ण कदम उठाया है। इस पहल के जरिए हिंदू समुदाय को झटका मटन बेचने वाली प्रमाणित दुकानें उपलब्ध कराई जाएंगी।
बिना मल्हार सर्टिफिकेट वाली दुकानों से मटन न खरीदें, मंत्री की अपील
महाराष्ट्र के मत्स्य पालन मंत्री नितेश राणे ने हिंदू समुदाय से अपील करते हुए कहा कि वे केवल उन्हीं दुकानों से मटन खरीदें, जिनके पास मल्हार सर्टिफिकेट है। उन्होंने कहा, “इस मल्हार सर्टिफिकेशन का अधिक से अधिक उपयोग किया जाना चाहिए। मैं सभी से अपील करता हूं कि वे बिना मल्हार प्रमाणपत्र वाली दुकानों से मटन न खरीदें।
क्या कहती है Maharashtra ‘Malhar’ Certification Mutton?
मल्हार सर्टिफिकेशन की आधिकारिक वेबसाइट खुद को “झटका मटन और चिकन विक्रेताओं के लिए प्रमाणित प्लेटफॉर्म” बताती है। वेबसाइट के अनुसार, “बकरे या भेड़ का मांस हिंदू धार्मिक परंपराओं के अनुसार तैयार किया जाता है। यह मांस विशेष रूप से हिंदू खटीक समुदाय के विक्रेताओं द्वारा उपलब्ध कराया जाता है।” साथ ही, वेबसाइट पर यह भी उल्लेख किया गया है कि उनका मांस “ताजा, स्वच्छ, लार से मुक्त और किसी अन्य जानवर के मांस के साथ मिश्रित नहीं होता।” अब देखना होगा कि इस पहल को महाराष्ट्र के लोगों से कितना समर्थन मिलता है और इसका मांस बाजार पर क्या प्रभाव पड़ता है।
Maharashtra: Nitesh Rane Launches ‘Malhar Certification’ for Hindu Butchers
Maharashtra, March 10: Fisheries and Port Development Minister, Nitesh Rane, has announced a new initiative to register all jhatka mutton shops under the Malhar Certification. He emphasised that these shops will be run exclusively by Hindus.
Taking to social media platform X, Rane shared the details about the initiative. In the post he stated that MalharCertification.com will serve as a platform for certified jhatka meat vendors from the Hindu Khatik community. He also urged the people of Maharashtra to purchase meat only from shops bearing the Malhar Certification and avoid those without it.
Opportunities for Hindu youth
Rane further compared the new initiative to the existing halal certification which ensures meat preparation according to Islamic law. He highlighted that jhatka meat is prepared by slaughtering animals with a single, swift blow, which is considered a painless method. The minister claimed this initiative would not only provide consumers with access to “pure and uncontaminated” meat but also create financial opportunities for Hindu youth in the meat business.
What does the Malhar website Say?
According to the Malhar website, “Malhar is a certified platform for Jhatka mutton and chicken vendors. It ensures that goat and sheep meat, sacrificed according to Hindu religious traditions, is fresh, clean, free from saliva contamination, and not mixed with any other animal meat. This meat is available exclusively through Hindu Khatik community vendors. Therefore, we encourage everyone to purchase mutton only from vendors certified by Malhar.”
However, Rane’s appeal to boycott shops without Malhar certification has sparked controversy in the state. Critics argue that it promotes religious divisions in trade. However, supporters believe it will provide economic benefits to Hindu butchers and cater to consumers who prefer jhatka meat.
Nitesh Rane’s X Post
Rane in a post on X wrote, “Today we have taken a very important step for the Hindu community in Maharashtra. Malhar Certification.com ( http://malharcertification.com ) has been launched on this occasion. Through Malhar Certification, we will have access to our rightful mutton shops and there will be a 100 percent Hindu community and the person selling will also be a Hindu. No adulteration will be found in the mutton anywhere.”
आज मल्हार सर्टिफाइड झटका मांस
आज आम्ही महाराष्ट्रातल्या हिंदू समाजासाठी अतिशय महत्त्वाचे पाऊल उचलले आहे. मल्हार सर्टिफिकेशन डॉट कॉम(https://t.co/fQAwGvAdca) या निमित्ताने सुरू झालेलं आहे. मल्हार सर्टिफिकेशनच्या माध्यमातून आपल्याला आपल्या हक्काची मटण दुकानं उपलब्ध होतील व १००… pic.twitter.com/u0zdi2rjBt
— Nitesh Rane (@NiteshNRane) March 10, 2025