Kasmin Fernandes
Female Sports Viewership Increasing
There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media.
In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...
8 Principles To Improve Your Digestion
Just as disease would quickly grow in our brick home if the rubbish was only occasionally emptied, so disease would quickly spread throughout the human body if the rubbish were not emptied daily. Proper digestion ensures daily motions.
Food transit time from entry to exit should be no longer than 24 hours. Ideally, it should...
CSR: Biodiversity and our Daily Bread
“Biodiversity” is a fairly recent word, used for the first time in a publication by entomologist Edward O. Wilson in 1986. It tends to be of interest to only a few people, mainly those who study it.
In reality it refers to a simple concept, relevant to everyone on the planet, because it is nature,...
How to Keep the Stomach Happy
The stomach is an often-neglected organ, yet our temperament and our mental powers largely depend on it. A happy stomach produces a happy disposition. A sour stomach produces a sour disposition.
As with every part of the living machinery there are laws that govern the stomach. Adhering to these laws ensures that the stomach works...
CSR: Philanthropy In Asia Has Rich Potential
Rising wealth in Asia is one of the biggest economic stories of the 21st century. We are witnessing enormous societal change as hundreds of millions leave behind a life of poverty.
As prominent Asian philanthropists Ratan Tata and Ronnie Chan have written, these changes raise some fundamental questions: What does it mean to be part...
Immunity Booster: Protect Yourself from Cold and Flu
Are people around you catching a cold? Winter colds and flus are an effort of nature to free the system from conditions that arise as a result of a violation of the laws of health. They are a house-clean, say health and wellness experts. Colds are needed to expel built-up waste. This house-clean will...
CSR in the Era of Big Data
We live in an era of big data. The proliferation of apps, social media, and e-commerce platforms, as well as sensor-rich consumer devices like mobile phones, wearable devices, commercial cameras, and even cars generate terabytes of data about the environment and about us.
With impressive efficiency gains made in data collection, mining and analysis, technology...
Mobile and Live Streaming of Sports
Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India.
60% of the digital audience in India is within the age group...
CSR: 7 Ideas For An Eco-friendly Diwali
There has been enough noise (apart from that of the firecrackers) about celebrating an eco-friendly Diwali. It is our citizen social responsibility (CSR) to do so. While we all wish to save the environment, a list of better alternatives to celebrate in an eco-sensitive manner can bring about a sea change. Ecosac suggests 7...
CSR Impact Measurement Tools and Frameworks
Impact measurement is often quite specialised and needs to be undertaken by an independent team with specific skills depending upon project design.
What is CSR impact measurement?
Impacts of the development projects typically take a while to manifest. For instance, a girl child education programme can show an increased enrolment and retention of girls and on...
For some children, the mid day meal is their only meal: Dhananjay Krishna Das, Chairman (North India), Annamrita by ISKCON Food Relief Foundation
Despite having a food wastage ratio of 40%, India has the largest number of malnourished kids. ISKCON Food Relief Foundation, branded as Annamrita, is a not-for-profit, non-religious, non-sectarian public charitable organization.
It has been serving 1.2 million mid-day meals everyday through its 20 kitchens across India among their network of 6,500 schools. The organization has...
CSR: Nation’s Report-Card On Teenage Girls
India is home to the largest and youngest workforce in the world today. Having reached this pivotal demographic point in our economic and political history, and in light of our long engagement with girls, investment in our girls is a national priority that can no longer be sidelined. Investment in their health and wellbeing,...