Accenture and READ India Empower Women in Rural Karnataka
To improve the employability and livelihood of more than 150 underprivileged women and young girls, Accenture and READ India are launching a rural community development center in Bagepalli in Karnataka. The initiative will provide life and work-skills training in areas such as self-confidence, gender sensitization, sewing and stitching, computer skills, local crafts and reading and writing.
The new center will include a multimedia and communications room, an IT area for ICT-based learning, a library and places where women can attend classes, participate in trainings and receive medical examinations. Sarva Dharma Samanvaya Trust, which has been running a school for children at Bagepalli since 2001, is providing the space for the center. More than 850 village households lie within a five kilometer radius of it; several of the villages offer limited professional and vocational options, and they lack basic healthcare, sanitation and education facilities.
The launch of the center reflects Accenture’s global corporate citizenship initiative, Skills to Succeed, which is equipping more than 3 million people around the world by 2020 with the skills to get a job or build a business. The new effort extends the company’s commitment in Bagepalli, where, with RuralShores, it has been providing training and employment opportunities since 2013. According to Geeta Malhotra, Director, READ India, “Combination of regular workshops on confidence building, personality development and life skills made women realize their potential. Adding income to the family helps them to create a position for themselves and also take decisions about their children’s future.”
“As part of our Skills to Succeed initiative, we now have two full time programs running in Bagepalli apart from the Impact Sourcing initiative with Rural Shores,” said Kshitija Krishnaswamy, director of corporate citizenship – Accenture in India, adding, “At our skilling center in Bagepalli, through our partnership with DB Tech and Quest alliance, we have trained over 108 individuals and placed 87 of them in gainful employment.”