Non-Indian Brands That Contribute Heavily Towards CSR In India
India is a country with second largest population. It has most number of young population in the world. This has attracted several international companies to enter the Indian market for business purposes. Over time, these multinational companies have made a home in the country by investing huge capitals to build their headquarters in India, and recruiting thousands of Indian youth. Apart from this, they have also participated heavily in national and social development in the country by investing in India CSR. Below is the list of 10 such companies.
- Coca Cola
Coca Cola is an MNC with its corporate office in Atlanta, Georgia in the USA. It started its operations in India in 1993. The company has launched a non-profit organisation called Coca-Cola India Foundation. The foundation’s focus areas include watershed management protection and development, purification of riverine systems, creation of integrated water bodies, restoration of old water bodies and rural electrification through solar energy. The foundation has implemented projects in various states of India.
- Microsoft
It is difficult to imagine work at office without Microsoft’s flagship enterprise software by the same name. Microsoft is one of the most successful MNC’s in India and they have man parallel programs for CSR in India. Youth Spark – Project Jyoti, the community technology skills program is one of their flagship programmes for skill development in India. Over the years, they have trained almost half a million adults who are in gainful employment or self employed.
- Nestle
Nestle, the FMCG company from Switzerland entered India in 1912. Since then, it has contributed to India CSR with its initiatives in healthcare, nutrition, reduction of water wastage, waste management and sustainable solutions. It’s Healthy Kids Program initiative has reached out to over 200,000 beneficiaries across 21 states in India.
- Procter and Gamble
P&G with its corporate office located in Ohio, USA is known for their world class products and glitzy ad campaigns. But they also promote a lot of initiatives using their brand equity among people. Their Shiksha initiative is working extensively to provide necessary amenities from building classrooms to building toilets, providing clean drinking water to setting up drinking water stations and playgrounds across India.
- Pepsico
PepsiCo, a North American food giant has a very strong presence in India and has used Indian Brand ambassadors since the heydays. Behind the scenes they also do a lot of social work at the ground level. They partner with a lot of NGO’s who specialise in a certain social sector to bring about a change in the society. From Akshay Patra to Working with ADI – Alternative Development Initiative, PepsiCo is here to make a difference.
Google is so successful that it has now become a verb. We can’t imagine internet without Google’s search engine. The organisation has pioneered initiatives to provide Internet access to all. The Internet Saathi program has impacted 10 million women and taught them how to use internet to open the doors to the world. Railwire – a joint initiative between Indian Railways and Google to provide free internet at railway station is a roaring success. More than 8 million people get access to internet on a daily basis using Railwire.
- Hindustan Unilever
Lifebuoy which is owned by HUL has pioneered hand washing in India. Lifebuoy’s campaign – Help a child reach the age of 5 created a lot of awareness about sanitary conditions and their effects on people. Lifebuoy along with brand ambassador visit schools and instil the habit of regularly washing hands before meals. Their other brands also promote WASH (Water, Sanitation and hygiene).
- Citibank
Citibank is an subsidiary company of Citi Group which is an American Banking Services Corp. It has more than 40 branches in over 30 cities in India. The Citi Foundation, the CSR wing of Citibank supports programs that enable the poor to access the formal financial sector, improve production skills, establish sustainable enterprises and manage their finances better. In 2012 Citi India partnered with 11 NGOs and committed grants totalling more than INR 98 million towards Financial Capability and Asset Building, Youth Education and Livelihoods, Enterprise Development and microfinance.
- McDonald’s India
McDonald’s, the world’s largest hamburger fast food chain, made its entry in India in 1996. The company has launched several products specially designed for the Indian markets making McDonald’s India’s menu, most creative and innovative among its other branches. Making it a home, McDonald’s India has given back a lot with its CSR initiatives in Education, Nutrition, Eye care, water conservation, energy saving, adoption and environment sustainability.
- HP
Hewlett Packard is an American IT company which democratised access to computer’s by bringing down their price and size of the machine. In India, the World on Wheels program is a 20 sweater full fledged IT lab which provides knowledge and empowers people in far away areas by making them digitally literate.
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