When a cricket team is playing against a rival, the only priority for the entire country is the team’s victory. The spectators in the stadium are too nervous to pay attention to anything else. How does it matter where you throw the plastic water bottle or the biscuit packet, as long as the batsmen score centuries and the bowlers get hat tricks? It is this attitude of the stadium-goers that generated 10 metric tonnes of waste in 2016, in New Delhi, during the Indian Premier League matches.
Recently, Delhi Daredevils, of the Indian Premier League team announced a ‘Zero Waste’ initiative to support sustainable waste management for all the home matches at Feroz Shah Kotla Stadium. The aim is segregation of waste at source and developing capacities inside and outside the stadium for proper waste segregation. Separate bins will be installed across stands in the stadium and fans will be encouraged to use the right bin for trash disposal. Further, a trained team will ensure the collected waste is sent for proper recycling.
Ishteyaque Amjad, Vice President, Public Affairs, Communications & Sustainability at Coca-Cola India & South West Asia said, “The Zero Waste initiative is aiming towards a ‘World without Waste,’ which aims to collect and recycle the equivalent of 100 percent of its packaging worldwide by 2030. While segregation of waste is a simple and easy process, it requires behavioral change. Through this step we want to create awareness about proper waste management and encourage a culture of sustainable recycling.”
The waste that goes into landfills every year is growing and there needs to be a realization to reduce it. To inform the general public about waste disposal and waste management systems. Sustainable waste management can aid in proper collection and segregation of waste including Polyethylene Terephthalate (PET). The collected PET waste can be directed towards recycling it into various products.
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The CSR Journal Team