Tag: Greenwashing
Cracking Down on Greenwashing: ASCI’s Trailblazing Guidelines
In a landmark initiative aimed at promoting transparency and accountability in green advertising, the Advertising Standards Council of India (ASCI) has introduced a set...
Greenwashing No More: ASCI Proposes Draft Guidelines for Environmental Claims in Advertising
Mumbai, India: The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental advertising through the unveiling...
Deforestation Inc: How Corporations Mislead on Climate Action through deceptive Greenwashing
Deforestation Inc., an investigation organised by the International Consortium of Investigative Journalists (ICIJ) and 39 media partners, has uncovered how certification bodies such as...
Greenwashing: CocaCola, Unilever, KLM Accused of Practicing it
According to recent studies, well-known companies like Coca-Cola and Unilever are misleading consumers by using "greenwashing." According to The Changing Markets Foundation (CMF), in...
Opinion: Are Our Ads ‘Greenwashing’ You?
‘Greenwashing’ is the act of advertising or marketing a product as eco-friendly without actually being such in business practices or process.
