Tag: advertising
How To Take Creative Risks In Advertising And Make It Work
Advertising is everywhere. As consumers, we’re bombarded with advertisements and sponsored content all day long, and we’ve become quite used to it. So used...
CSR: Kartik Aaryan proclaims ‘Chicks Love a Vegetarian’ in new campaign
It only took one video of animals suffering and dying in the meat industry to convince me to go vegetarian,” says Bollywood actor Kartik...
CSR: The sanitary pad shenanigan
How does the giving of sanitary napkins make a difference when there are no functional toilets in schools or where functional toilets have no...
Sustainability as we knew it is over!
Sustainability among brands is undergoing a renaissance as eco-conscious consumers demand ethical practices, responsible behaviour and innovation to cut excess. In response, brands are...
CSR: Indian Brands That Are Thought To Be Foreign
Make in India has taken the population of India with a bang. There is a huge uproar in the country about using local products....
Opinion: Are Our Ads ‘Greenwashing’ You?
‘Greenwashing’ is the act of advertising or marketing a product as eco-friendly without actually being such in business practices or process.
