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How To Take Creative Risks In Advertising And Make It Work

Advertising is everywhere. As consumers, we’re bombarded with advertisements and sponsored content all day long, and we’ve become quite used to it. So used...
FSSAI Mandate for Food Brands

FSSAI Mandates Brands To Stop Using Misleading Words in Advertising Food Products

Pure, organic, fresh, natural, authentic are some of the words that the FMCG industry commonly use to describe their products. These words which play...

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