Khurja’s pottery has been a significant part of the town’s cultural identity for centuries. The town, situated in the Bulandshahr district of Uttar Pradesh, is celebrated for its ceramic craftsmanship, which has roots dating back to the Mughal era. Generations of artisans have created a diverse array of pottery and ceramics, contributing to the local economy and cultural heritage. From intricately designed tea sets and dinnerware to decorative tiles, Khurja’s pottery is particularly famed for its blue pottery and Mughal-inspired motifs.

Recent government support under the One District One Product (ODOP) scheme has enabled local manufacturers to expand production capacity and modernise their facilities. This initiative aims to reposition Khurja’s pottery in the global market by connecting local artisans to customers beyond Indian borders.

Impact of Government Support on Local Businesses

The introduction of new technologies and processes in the pottery industry has led to a transformative shift in manufacturing operations. Traditionally reliant on coal and diesel, many factories have transitioned to gas-based systems. Approximately 300 to 400 units are now connected to gas pipelines, resulting in reduced operational costs and lower pollution levels. This move toward cleaner energy sources is part of a broader effort to enhance the industry’s sustainability.

Under the ODOP initiative, artisans and small businesses have reportedly received significant financial assistance, with some benefiting from funding ranging from Rs 2 crore to Rs 2.5 crore. Dhananjay Singh, the Deputy Commissioner at the District Centre, confirmed that regular updates about available support are shared with local businesses, enabling them to take full advantage of the programmes.

Alongside financial support, the initiative also emphasises skill development. Each year, around 400 individuals participate in training that equips them with essential skills and toolkits to improve their pottery-making capabilities. This approach addresses the previous shortage of skilled labour in the industry, contributing to increased output and facilitating new entrepreneurs’ entry into the market.

ODOP’s Comprehensive Support Framework

The ODOP programme encompasses various components designed to bolster local manufacturing. One key aspect involves funding, which supports the establishment of approximately 50 new units annually or the renovation of existing facilities. This financial component is combined with a subsidy programme from the Uttar Pradesh government.

Additionally, the ODOP initiative helps businesses expand their presence in international markets. Larger entrepreneurs can receive reimbursements covering up to 75 per cent of stall setup costs at exhibitions both domestically and internationally, benefiting around 20 to 25 large businesses each year.

Moreover, Khurja is set to benefit from a Common Facility Centre (CFC), which aims to establish an international-level laboratory and raw material bank. These facilities will provide manufacturers with local quality testing capabilities, addressing critical issues related to product rejection in export markets.

The combination of funding, training, and enhanced market access aims to alleviate longstanding challenges faced by small manufacturing units. While preserving traditional craftsmanship remains vital, the industry also aims to become competitive in larger markets, facilitating the adaptability of Khurja’s pottery in contemporary contexts.

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