World’s largest communication and advertisement giant WPP Plc launched its Corporate Social Responsibility (wp) arm in India. Martin Sorell, CEO, WPP announced the commencement of the ‘WPP India Corporate Social Responsibility Foundation’ while his visit to India.
The foundation aims to ‘enable children and youth from vulnerable and marginalised communities to achieve their full potential through holistic child development with a focus on education, life skills and health’.
To achieve its vision, WPP is launching a Rs 33 crore (USD 5 million) education, life skills and vocational training programme targeted to reach 20,000 children aged 11 to 18 years over the next three years time frame. WPP India has already joined hands with Genesis Foundation, Hope For Children and Magic Bus as their implementation partners.
Sorrell said, “India has today established itself as one of the fastest growing world economies enjoying positive growth, however the country continues to be challenged with a large number of unemployed youth, posing as one of the biggest threats. We believe that a challenge of such magnitude requires a programme to be built on the principle of effective partnership. The WPP India wp Foundation believes that by collaborating with knowledgeable and forward-looking not-for-profits we will ensure the programme’s success and sustainability in the long run.”
The programme will be launched by the last quarter of 2015 and will be rolled out across schools and communities in and around the National Capital Region and the greater Mumbai area. Involving various parties, the project will work with children and teachers besides interacting with local government bodies.