It is estimated that about 29 children die in road safety accidents every day and most of them in two-wheeler accidents. Road fatalities are becoming an alarming issue in light of the increasing numbers of children riding with family on two-wheelers. The wearing of helmets is compulsory for the drivers of two-wheelers, but on most occasions children pillion riders are never made to wear them.
To spread awareness about this largely ignored issue of children’s safety on two-wheelers, which are ubiquitous on Indian roads, Gulf Oil Lubricants has started a unique nationwide campaign called “Guardian on road” to distribute more than 15000 helmets to children. MS Dhoni and Hardik Pandya have come out in support of this cause and joined Gulf Oil in urging parents to take a pledge to always make their kids wear helmets while riding on two-wheelers.
Gulf Oil’s brand ambassador, MS Dhoni kick-started the campaign by distributing helmets to children in Chennai. This fortnight-long activity will take place in key cities across India, including Mumbai, Coimbatore, Lucknow, Vadodara, Ranchi and Dehradun.
Gulf Oil’s CSR initiatives have traditionally focussed on road safety and earlier they have distributed helmets to the traffic police. They have taken the message a step ahead and decided to distribute specially designed ISI certified helmets to the children, riding pillion on two-wheelers. While children’s helmets are available in all sizes, Gulf Oil is distributing helmets, which are 540 mm in size and ISI certified. These helmets typically will fit children between 8 – 13 years old.
Gulf Oil is also launching a pledge page on their website where people can go and take a safety pledge to ensure that children in their family never ride two-wheelers without a helmet.
Watch the campaign here: https://youtu.be/Rrib9K1ygsU