CSR initiative in support of the girl child

Around 2.39 lakh girls aged less than five year die every year in India while almost 1.2 crore of Indian girls have been aborted since 1981, such is the sad state of the ‘Girl Child’ in our country. To address the criticality of the situation, Star Suvarna has come to the fore and contributed INR 6,00,000 towards to CRY to support its campaign for the girl child.

The channel is going a step ahead by focusing on gender bias through their new TV show Mounaraga. The program is an upcoming fiction show which speaks about gender equality and voices out against female foeticide in the country. Mounaraga is the story and struggle of a girl who survives female foeticide but is born mute. Deprived of her father’s love and affection even before her birth, for being a girl child and mute, Raga faces hardships every day.

“It is important for responsible TV shows like Mounaraga to raise awareness on crucial social issues like foeticide – which are hidden, rarely discussed, but very prevalent, and other issues such as child labour, child marriage. These are issues which also need to be dealt with sensitivity, and compassion,” said Suma Ravi, Regional Director (South), CRY.

“We are bringing a story to make people more empathetic towards the cause also raise awareness on some critical issues,” said Sai Prasad – Business Head, Star Suvarna.

In support of gender equality, the channel has also started a campaign called #letherlive on social media. Parents are urged to tag a picture with their daughters using the hashtag #letherlive. Several female celebrities of the Kannada film Industry have come forward to show their support for the cause. Sudharani, Haripriya, Sudha Belavadi, Samyuktha Hornad, Mayuri have shown their support by speaking about the #letherlive campaign.