Aimed at bringing alive the nuances of the communications industry, the new chapter of Canon India’s CSR initiative ‘Learning Beyond Books’ will be focused on encouraging children to explore career opportunities in the media & communications industry.
The first phase of the campaign commenced today as Canon partnered with RED FM and facilitated an engaging session for the children of Faridabad SOS village at the RED FM office in Noida. The company has been supporting the education and overall development of children from SOS villages across India.
The Learning Beyond Books initiative by the organization believes in the power of experience. Adhering by this, RED FM employees and Canonites collaboratively engaged with the children through exciting activities during the visit. The children were welcomed at the RED FM office with a special flash mob.
An interactive session between the kids and the radio jockeys (RJs) was also conducted wherein the RJs educated the children around radio journalism as a profession, and shared interesting anecdotes from their career. Children got an opportunity to see the programming and recording room live and were told more about a profession in the radio industry.
Kazutada Kobayashi, President & CEO, Canon India said, “Along with ‘media and communciations’, we are selecting other themes like ‘Corporate and Health’, ‘Education and Sports, ‘Arts and Entertainment’. With focused, sustainable subjects that enlighten children on the professions they can choose in the future, we also focus on integral and basic issues of living like hygiene, water and energy conservation.”
Gary Lee, CFO and VP, Canon India, said “The media and communications industry plays a pivotal part in shaping our lives, and further empowers people across the walks of society to express their opinions. At Canon, I work closely with the communications team and hence understand the multitude of opportunities the communication industry can provide to the children. With the newest chapter of ‘Learning Beyond Books’ focusing on the importance of communications industry, we expect the children to become more creative, expressive and confident.”
Canon’s CSR endeavours are driven by their corporate philosophy of ‘Kyosei’, which mean the ‘spirit of living and working together for the common good’. Education is an intrinsic part of Canon’s ‘4E’ policy of CSR, which focuses on Environment, Education, Eye Care and Empowerment.