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April 30, 2025
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CSR Collaboration to Build Homes in Telangana

CSR Collaboration to Build Homes in Telangana
Habitat for Humanity India, a leading housing non-profit organisation, today announced the handover of 26 new homes in Ramalingampally, Bommalaramaram Mandal, Yadadri Bhuvanagiri district of Telangana in a symbolic dedication ceremony. This project was made possible with the generous support of Mr. Anil Khubchandani, Managing Director and CEO of Optimus Drugs Private Limited – a Sekhmet Pharmaventures Company. The ceremony was attended by Mr. Anand Kumar Bolimera, National Director, Habitat for Humanity India; Officials of Sekhmet Pharmaventures Group; other district officials and local office bearers. 
These new homes will provide safe and secure shelter for 26 families located near the Optimus Drugs factory unit in Bommalaramaram Mandal.
Sekhmet Pharmaventures, the holding Company for Optimus Drugs Private Limited and Anjan Drug Private Limited, has a history of collaborating with Habitat for Humanity India on various projects. In Financial Year 2023 (FY23), Habitat India installed 551 household solar lights in Tamil Nadu and Andhra Pradesh with support from Optimus Drugs, while in FY2023 and FY2024, Habitat India repaired 26 homes in Tamil Nadu in a project supported by Anjan Drug Private Limited.
Present during the event, Mr. Anand K. Bolimera, National Director, Habitat for Humanity India said, “We are delighted that 26 families now have an opportunity to lead their life with dignity in their new homes. Habitat for Humanity India’s work complements the Government of India’s vision of housing for all. We believe that every family deserves a decent place to live, and through our partnership with donors and the community, we are making that vision a reality, one home at a time. We are immensely grateful to Optimus Drugs for their support and commitment to our mission.”
Speaking on the occasion, Ms. G Uma Rao, CHRO, and Mr. P. N. Baskaran, Chief Operating Officer, Sekhmet Pharmaventures Group, said, “This project embodies our dedication to corporate social responsibility and our commitment to improving the quality of life for communities where we operate in. We are proud to have partnered with Habitat for Humanity India to build homes. These homes will be the foundation of a better future for the families and will enable them achieve strength, stability and self-reliance.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR partnership to launch Water, Sanitation and Hygiene (WASH) projects in Meghalaya

CSR partnership to launch Water, Sanitation and Hygiene (WASH) projects in Meghalaya
Meghalaya, India: Diageo India (United Spirits Ltd.) in partnership with BharatCares, a social impact organisation, launched Water, Sanitation and Hygiene (WASH) projects in Seng Khasi Upper Primary School (Mawlai Khasi Hills) and Soso Tham Memorial School (Lawsohtun) in Meghalaya. The inauguration ceremony was held in the presence of members from Diageo India and BharatCares. The projects will benefit over 120 students and staff members by supporting a healthier, safer, and more conducive learning environment.
Through this initiative, Diageo India and BharatCares will set up a dedicated RO plant, renovate drinking water station with modern filtration system along with the school boundary wall and toilets at the Seng Khasi Upper Primary School. In addition, a new classroom with a dyna roof, separate toilets for boys and girls along with a handwashing station, an RO plant and drinking water station will be constructed at the Soso Tham Memorial School.
Navdeep Singh Mehram, Head – CSR & Sustainability, Diageo India said, “At Diageo India, preserving water for life is a key priority under our Society 2030 ESG action plan. We have been championing water stewardship within our communities by investing in improving access to WASH. Together with our NGO partner BharatCares, these initiatives will help enhance the overall well-being by creating a healthier, hygienic and beneficial environment for the students and the staff members.”
Manoviraj Singh, Vice President-CSR & Government Practice, CSRBOX Foundation said, “We are delighted to continue our collaboration with Diageo India on this community engagement initiative. These projects will help improve the overall infrastructure of the schools by installing water purification systems, upgrading sanitation facilities, and enhancing structural elements. Through these initiatives, our aim is to provide students with a better learning environment and access to essential facilities.”
Diageo India has launched multiple WASH projects impacting communities across 8 states in India.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

 

CSR Partnership with Panjab University to establish on-Campus Material Recovery Facility under ‘Bottles for Change’ initiative 

Chandigarh, India: Bisleri International Pvt. Ltd., through its flagship CSR initiative ‘Bottles for Change,’ proudly announces the official launch of its campus activities in partnership with Panjab University, Chandigarh. This landmark event, which marks the culmination of a collaborative effort that began in September 2023, includes the signing of an MoU today to develop a Material Recovery Facility (MRF) on campus – a significant step towards sustainability. The event attracted over 300 enthusiastic students who came together to support sustainable practices and recycling efforts on campus.
The event was honored by the presence of distinguished guests Prof. (Dr.) Renu Vig, Vice-Chancellor Panjab University; Prof. (Dr.) Yajvender Pal Verma, Registrar Panjab University and Mr. Angelo George, CEO of Bisleri International Pvt. Ltd.
Mr. Angelo George, CEO Bisleri International, commented, “Our collaboration with Panjab University underscores the potential of young minds in driving sustainable change. Through ‘Bottles for Change,’ we aim to create a movement that not only educates but also inspires responsible plastic usage and disposal. The overwhelming participation and commitment from the students and faculty are truly encouraging, and we are excited to continue this journey toward a greener future.”
Key highlights of the event included the MoU signing for establishing on-campus Material Recovery Facility, the launch of the ‘Bench of Dreams’ made from used plastics, and the installation of used plastic collection banks at strategical places of the university to encourage responsible disposal and recycling. An agreement with Esperanza, the recycling partner for Chandigarh and Punjab, was also finalized to ensure collection of used plastic and sending for recycling. The event further marked the flag-off of a vehicle dedicated to regular plastic waste collection within the university & city. Bisleri International also recognized campus partners like Horticulture Department, Enactus, NSS, and Rotaract for their invaluable support of the ‘Bottles for Change’ initiative.
Prof. (Dr.) Renu Vig, Vice-Chancellor of Panjab University highlighted the significance of the initiative, stating, “Instilling sustainable values in our students is crucial, as they are the future leaders who will shape our world. Panjab University is committed to playing a pivotal role in this environmental movement, ensuring that our campus serves as a model of sustainability.”
Earlier this year, Bisleri International made significant strides in its sustainability efforts by launching the ‘Bench of Dreams’ initiative in collaboration with Mouth and Foot Painting Artists (MFPA). As part of the ‘Bisleri Greener Promise’ campaign, this project aims to install 1,000 recycled plastic benches across landmark locations in India. The recent inauguration of 25 benches at Nagar Nigam and Ram Mandir in Ayodhya, 30 benches at Sabarmati River Front further exemplifies Bisleri’ s commitment to environmental conservation and community engagement.

 

 

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CSR initiative eliminates Gowari farmers’ water insecurities with Cement Nala Bund

CSR initiative eliminates Gowari farmers’ water insecurities with Cement Nala Bund
New Delhi, India: ACC, the cement and building material company of the diversified Adani Portfolio, is committed to facilitating modern farming and efficient water management solutions in communities where it operates. Through CSR efforts, Adani Foundation has been able to significantly impact the lives of 18 farmers by addressing long-standing water scarcity issues in Gowari village near ACC Chanda.
Gowari village, located in the Wani Taluka of Yavatmal district, has faced persistent water shortages due to unreliable rainfall and arid conditions. For 41-year-old farmer, Bhaskar Ramchandra Wasekar, this challenge was a daily struggle. With only 4 hours of water per day from his borewell, Bhaskar’s ability to cultivate his 8.07 hectares of land was severely restricted, impacting his income and future prospects.
The Adani Foundation collaborated with Dilasa Janvikas Pratishthan to initiate a project to build a Cement Nala Bund (CNB), with the aim of improving water retention and recharging the groundwater table. Completed in the 2023-24, the CNB has proven transformative. Water availability on Bhaskar’s land has increased by 75% to 7 hours per day, enabling him to expand his cultivable area by 11.78%, from 6.15 to 7.10 hectares.
This expansion has allowed Bhaskar to diversify his crops, including the addition of water-intensive chillies, significantly boosting his income by 35.46% to Rs. 3.22 lakh annually. “The CNB has been a blessing,” says Bhaskar. “I no longer worry about water for my crops. Now, I can grow more, explore new crops, and ensure a secure future for my family. In all, similar impacts are seen across 25 hectares of farmland owned by 18 farmers from the village.
ACC and the Adani Foundation’s commitment to sustainable community development is highlighted through the collaborative efforts to drive positive, life-changing results, as seen in the CNB project. The project not only enhances the livelihoods of Gowari’s farmers but also instills hope and resilience within the community.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

 

 

 

Sikkim Urja Limited Visible at the biggest Public Park of Delhi while facing FIR from its own People

Sikkim Urja Limited Visible at the biggest Public Park of Delhi while facing FIR from its own People
Strolling across the green covers of Nehru Park, one can spot something inside it that is not so Delhi, the Sikkim Urja Limited Steel Dustbins as part of their CSR responsibility. Populating the entire park, these dustbins are strong and durable enough for the moody weather as well as people of the capital city. What
are these ‘Sikkim Urja Limited’ or ‘SUL’ Dustbins?

Sikkim Urja Limited builds a 55 km Timebomb

Formally known as the Teesta Urja Limited, this Sikkim government public enterprise has been working towards hydro-electric power empowerment across the landscape of India. Since its inception in 2005, SUL has been involved in the production, collection and distribution of electricity using hydro-electric dams.
The company’s biggest dam project, on Teesta River located at Chungthang and Mangan in North Sikkim district, was deemed to generate 1,200 MW of energy. The project started making profit for the first time since last year in 2023, in which the Sikkim government has 60.08 percent share. The project valuation was around ₹25 thousand crore. But in October 2023, the project got washed away in a flash flood, leaving approximately 30 people missing.
Environment based journal ‘Down To Earth’ reports that Teesta River has the maximum number of sediments and one cannot imagine building a huge cement structure over the marshy riverside. Teesta River is a 500 km river that originates from the Eastern Himalayan ranges of Pauhunri. In India, it flows through the state of Sikkim and West Bengal to later meet the river Bhramaputra in Bangladesh. The area became more prone to earthquakes after the building of the dam as it altered the water level around the region. This is called Reservoir Induced Seismicity (RIC). RIC made people living around Teesta river particularly vulnerable, and made the Teesta river mega dam ‘a 55 km timebomb’.

The Dustbins of Nehru Park

It is ironic that the Corporate social responsibility of this sikkim based enterprise, as stated in its own CSR policy preamble, entails environmental sustainability. On one hand, SUL’s mega developmental project has been unsustainable for river Teesta while on the other hand, the company installed dustbins across a strategic natural habitat in Delhi.
The government enterprise SUL, post its profit from the project, has been diligent with its corporate social responsibility. As part of its CSR, URJA has installed many dustbins across the biggest public park of Delhi: the Nehru Park. Covering a stretch of 80 acres, the park is frequented by commoners, bureaucrats, politicians, students and foreign diplomats alike.
Because of its central location at Chanakyapuri and its tranquility, many chose to picnic inside the park, especially on weekends. This creates massive amounts of trash, usually disposed carelessly across the green floor of the park. URJA’s initiative of installing dustbins will not only support the already installed bio waste management technology at Nehru Park but will also render its landscape cleaner.
This is not the only CSR responsibility of SUL that has made news. In its home state, the semi-government enterprise conducted a skill training program counseling the youth of Sikkim. The counseling session conducted on 15th July 2023, the National Youth Skill Day, promoted training in new age trades like multimedia journalism, homestay host, animation to automotive electrician. While in other parts of India, SUL has initiated many other CSR responsibilities like AC ambulances, park construction, etc. As per the company’s annual report, around Rs. 5.72 Cr have been spent alone on CSR responsibilities in the financial year 2020-21.

CSR is always ‘For The People’

The Corporate Social Responsibility, under the Company’s Act of 2013, ensures that large profit making businesses contribute to the general social upliftment of the society. And so in all CSR initiatives, it is the people who come at the center. The case with Sikkim Urja Limited at the moment is that in spite of its magnanimous presence in the most important location in the capital city Delhi, the company is facing lawsuits from its own people of Northern Sikkim, after the flash flood.
“We are united in our belief that rebuilding the dam is not a safe option for us. Right now, our top priority is ensuring the safety and security of our community. It’s crucial that we carefully assess all potential risks and actively involve the local residents in any future developmental plans.”, a local Chungthang resident reportedly said.

Frequently Asked Questions (FAQs) on Corporate Social Responsibility (CSR)

Frequently Asked Questions (FAQs) on Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) was declared mandatory by the Government of India on 1st April, 2014. As per the Companies Act of 2013, Section 135, companies that meet certain turnover and profitability requirements, will have to spend at least 2% of their average net profit of the previous three years on CSR activities.
However, a lot of confusion and queries about CSR find their way online as companies need clarification about the same before implementation. For example, whether contribution to any political party can be considered as CSR, whether a company qualifies or not for CSR under the Companies Act, 2013, can tax benefits can be availed under CSR, how to calculate average net profit calculated for the purpose of section 135 of the Act, do activities undertaken outside India qualify as CSR are some of the frequently asked questions.
The Ministry of Corporate Affairs (MCA) in its website has tried to address some of the above. Following are some of the Frequently Asked Questions (FAQ) about CSR.

Can a company’s contribution to any political party be considered as CSR activity?

As per the Ministry of Corporate Affairs (MCA), Contribution of any amount directly or indirectly to any political party under section 182 of the Act, shall not be considered as CSR activity.

Can a company’s CSR expenditure be claimed as business expenditure?

As per MCA, the amount spent by a company towards CSR cannot be claimed as business expenditure. The Finance Act, 2014 says that any expenditure incurred by an assessee on the activities relating to Corporate Social Responsibility referred to in section 135 of the Companies Act, 2013 shall not be considered to be an expenditure incurred for the purposes of the business or profession.

Which companies qualify for CSR under the Companies Act, 2013?

A company satisfying any of the following criteria during the immediately preceding financial year is required to comply with CSR provisions specified under section 135(1) of the Companies Act, 2013
-Net worth of rupees five hundred crore or more
-Turnover of rupees one thousand crore or more
-Net profit of rupees five crore or more.

Do CSR provisions apply to a company that has not completed the period of three financial years since its incorporation?

Yes. If the company has not completed three financial years since its incorporation, but it satisfies any of the criteria mentioned in section 135(1), the CSR provisions including spending of at least two per cent of the average net profits made during immediately preceding financial year(s) are applicable. For example, Company A is incorporated during FY 2018-19, and as per eligibility criteria the company is covered under section 135(1) for FY 2020-21. The CSR spending obligation under section 135(5) for Company A would be at least two per cent of the average net profits of the company made during FY 2018-19 and FY 2019-20.

Which social welfare activities of a company do not qualify as CSR?

CSR projects/programmes or activities that benefit only the employees of the company and their families, shall not be considered as CSR activities in accordance with section 135 of the Act.
One-off events such as marathons/ awards/ charitable contribution/ advertisement/sponsorships of TV programmes etc. do not qualify as part of CSR expenditure.
Expenses incurred by companies for the fulfilment of any Act/ Statute of regulations (such as Labour Laws, Land Acquisition Act etc.) would not count as CSR expenditure under the Companies Act.
Contribution of any amount directly or indirectly to any political party shall not be considered as a CSR activity.
Activities undertaken by the company in pursuance of its normal course of business do not qualify as CSR.
Here is the full list of activities that do not qualify as CSR in India.

Do CSR projects or programmes for employees of the Company and their family form part of CSR activity?

The Ministry of Corporate Affairs clearly states that CSR projects or programs or activities that benefit only the employees of the company and their Families shall not be considered as CSR activities in accordance with section 135 of the Act’.

Can the expenditure incurred towards personnel exclusively appointed by the companies for implementing the CSR activities of the company, be included in the expenditure earmarked for CSR activities?

Salary paid by the companies to regular CSR staff as well as employees, who render their services for CSR will be part of Administrative overheads and should not exceed 5% of the total CSR expenditure as per rule 4(6) of CSR Policy, Rules 2014.

How is average net profit calculated for the purpose of section 135 of the Act?

According to Section 135 of the Companies Act, 2013, the average net profit for calculating Corporate Social Responsibility (CSR) expenditure is calculated by taking the “net profit before tax” from the preceding three financial years, as defined in Section 198 of the Act, and dividing it by 3; essentially, it is the sum of the net profit before tax for the three previous years divided by 3.

Whether the ‘average net profit’ criteria for section 135(5) is Net profit before tax or Net profit after tax?

The average net profit criteria for section 135(5) of the Companies Act, 2013 is net profit before tax (PBT). The net profit is calculated as per section 198 of the Act, which makes certain adjustments to the profit, such as excluding capital payments and receipts, income tax, and set-off of past losses.

Can the CSR expenditure be spent on the activities beyond Schedule VII?

According to the Companies Act, 2013, CSR expenditure cannot be made on activities beyond Schedule VII; meaning that all CSR activities undertaken by a company must align with the areas specified in Schedule VII of the Act, which outlines eligible CSR activities like health, education, environment, and rural development.

What tax benefits can be availed under CSR?

According to the MCA, no specific tax exemptions have been extended to CSR expenditure per se. The Finance Act, 2014 clarifies that expenditure on CSR does not form part of business expenditure. While no specific tax exemption has been extended to expenditure incurred on CSR, spending on several activities like contributions to Prime Minister’s Relief Fund, scientific research, rural development projects, skill development projects, agricultural extension projects, etc., which find place in Schedule VII, already enjoy exemptions under different sections of the Income Tax Act, 1961.

What is meaning of ‘any financial year’ mentioned in Section 135 (1) of the Companies Act, 2013?

The phrase “any financial year” in Section 135(1) of the Companies Act, 2013 refers to any of the three preceding financial years

Is CSR applicable for Section 8 Company?

Section 8 companies are subject to the Corporate Social Responsibility (CSR) provisions of the Companies Act, 2013 if they meet the criteria of Section 135(1).
Section 135(1) states that every company with a specified net worth, turnover, or net profit must establish a CSR committee and comply with CSR provisions

Will being a holding or subsidiary company of a company which fulfils the criteria under section 135(1) make the company liable to comply with section 135, even if the company itself fulfils the criteria?

Being a holding or subsidiary company of a company which fulfils the criteria under section 135(1) doesn’t make the company liable to comply with section 135, unless the company itself fulfils the criteria. For example Company A is covered under the criteria mentioned in section 135(1). Company B is holding company of company A. If Company B by itself does not satisfy any of the criteria mentioned in section 135(1), Company B is not required to comply with the provisions of section 135.

Can donation of money to a trust by a company be treated as CSR expenditure of the company?

The MCA states that Contribution to Corpus of a Trust/ Society/ Section 8 companies etc. will qualify as CSR expenditure as long as:
(a) The Trust/ Society/ Section 8 company is created exclusively for undertaking CSR activities
(b) Where the corpus is created exclusively for a purpose directly relatable to a subject covered in Schedule VII of the Act

Do CSR projects/programmes undertaken outside India qualify as CSR?

Activities undertaken outside India, except for training of Indian sports personnel representing any state/Union Territory at the national level or India at the international level are not CSR.

Does any contribution made in ‘kind’ qualify as CSR?

The Indian law does not consider any contribution made in kind as CSR as the law categorically mentions ‘spending’ wherein it states that ‘the Board of every company referred to in sub-section [1], shall ensure that the company ‘spends’, in every financial year, at least two per cent of the average net profits of the company made during the three immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy.’

What are the functions of the CSR Committee?

The Corporate Social Responsibility Committee shall —
(i) Formulate and recommend the CSR policy to the Board;
(ii) Recommend the amount of expenditure to be incurred on CSR activities;
(iii) Monitor the CSR policy of the company from time to time;
(iv) Formulate and recommend to the Board, an annual action plan in pursuance of its CSR policy, which shall include the items as mentioned in rule 5(2) of the Companies (CSR Policy) Rules, 2014.
For companies covered under Section 135(9) of the Act and not required to have CSR Committee, these functions shall be carried out by the Board itself.

What is the role of the Government in the approval and implementation of the CSR programmes/projects of a company?

The Government has no direct role in the approval and implementation of the CSR programmes /projects of a company. The Board of the company is empowered to plan, approve, execute, and monitor the CSR activities of the company based on the recommendation of its CSR Committee.

What is the role of the Government in monitoring compliance of CSR provisions by companies?

The Government monitors the compliance of CSR provisions through the disclosures made by the companies in the MCA 21 portal. For any violation of CSR provisions, action can be initiated by the Government against such non-compliant companies as per provisions of the Companies Act, 2013 after due examination of records, and following due process of law. Noncompliance of CSR provisions has been notified as a civil wrong W.E.F. 22nd January, 2021.

What is the meaning of the term ‘administrative overheads?

Administrative overheads are the expenses incurred by the company for ‘general management and administration’ of CSR functions. However, the expenses which are directly incurred for the designing, implementation, monitoring, and evaluation of a particular CSR project or programme, shall not be included in the administrative overheads. Administrative overheads generally comprise of items such as employee costs, utilities, office supplies, legal expenses, etc. However, expenses which are attributed to the project implementation shall be included in project cost only.
For example, Salary and training for the employees working in the CSR division of a company, stationery cost, travelling expenses, etc. may be categorised as administrative overheads. However, salary of school teachers or other staff, etc. for education-related CSR projects shall be covered under education project cost. The maximum permissible limit for administrative overheads is five per cent of the total CSR expenditure of the company for the financial year

What is the meaning of surplus arising from CSR activities? How can this surplus be utilised?

Surplus refers to income generated from the spend on CSR activities, e.g., interest income earned by the implementing agency on funds provided under CSR, revenue received from the CSR projects, disposal/sale of materials used in CSR projects, and other similar income sources. The surplus arising out of CSR activities shall be utilised only for CSR purposes.

Do expenses related to transfer of capital asset as provided under rule 7(4) of Companies (CSR Policy) Rules, 2014, qualify as admissible CSR expenditure?

Yes, the expenses relating to transfer of capital asset such as stamp duty and registration fees, will qualify as admissible CSR expenditure in the year of such transfer.

If a company spends more than the requirement provided under section 135, can that excess amount be set off against the mandatory 2% CSR expenditure in succeeding financial years?

Yes, the excess amount can be set off against the required 2% CSR expenditure up to the immediately succeeding three financial years subject to compliance with the conditions stipulated under rule 7(3) of the Companies (CSR Policy) Rules, 2014. This position is applicable from 22nd January, 2021 and has a prospective effect. Thus, no carry forward shall be allowed for the excess amount spent, if any, in financial years prior to FY 2020-21.

If a company cannot take the benefit of set off of excess amount spent in the previous financial year because of non applicability of CSR provisions, will the excess amount lapse?

Yes, the Indian law states that the excess CSR amount spent can be carried forward up to immediately succeeding three financial years. Therefore, in case any excess amount is left for set off, it will lapse at the end of the said period. For example, in FY 2020-21 a company had spent Rs. 2 crores in excess.
In FY 2021-22, it sets-off Rs. 50 lakh from such excess. However, from FY 2022-23, the company is no longer subject to CSR provisions under section 135(1). In such case, the company may continue to retain the remaining excess CSR of Rs. 1.50 crore up to FY 2023-24, and subsequently the same shall lapse.

Is it mandatory for companies to carry out CSR in their local areas?

The first provison to section 135(5) of the Act provides that the company shall give preference to local areas and the areas around where it operates. Some activities in Schedule VII such as welfare activities for war widows, art and culture, and other similar activities, transcend geographical boundaries and are applicable across the country.
With the advent of Information & Communication Technology (ICT) and emergence of new age businesses like e-commerce companies, process-outsourcing companies, and aggregator companies, it is becoming increasingly difficult to determine the local area of various activities.
The spirit of the Act is to ensure that CSR initiatives are aligned with the national priorities and enhance engagement of the corporate sector towards achieving Sustainable Development Goals (SDGs). Thus, the preference to local area in the Act is only directory and not mandatory in nature and companies need to balance local area preference with national priorities.
Source: Ministry of Corporate Affairs, Government of India

 

All Senior Citizens Aged 70 and Above will be covered under Ayushman Bharat Scheme: Centre

All Senior Citizens Aged 70 and Above will be covered under Ayushman Bharat Scheme: Centre
Now, all senior citizens aged 70 and above will be covered under Ayshman Bharat Scheme. The Union Cabinet, chaired by Prime Minister Narendra Modi, approved the proposal of providing health coverage to all the senior citizens aged 70 and above irrespective of their income under the flagship scheme, Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PM-JAY). This will bring approximately 4.5 crore families, with six crore senior citizens under the purview of the scheme, wherein they will be able to avail ₹5 lakh free health insurance cover on a family basis.
This move has fulfilled one of the promises made by the BJP in its agenda. The eligible senior citizens would be issued a new distinct card under the AB PM-JAY.

Details of the Coverage

Under this initiative, the senior citizens of the age 70 and above belonging to families already covered under the AB PM-JAY will get an additional top-up cover up to ₹5 lakh per year for themselves (which they do not have to share with the other members of the family who are below the age of 70). All other senior citizens of the age 70 and above will get a cover up to ₹5 lakh per year on a family basis.
Senior citizens of the age 70 and above who are already availing benefits of other public health insurance schemes such as the Central Government Health Scheme (CGHS), Ex-Servicemen Contributory Health Scheme (ECHS), Ayushman Central Armed Police Force (CAPF) may either choose their existing scheme or opt for AB PM-JAY. It has been clarified that senior citizens of 70 years and above who are under private health insurance policies or Employees’ State Insurance scheme will be eligible to avail benefits under the AB PM-JAY.
“The AB PM-JAY is the world’s largest publicly funded health assurance scheme which provides health cover of ₹5 lakh per family per year for secondary and tertiary care hospitalisation to 55 crore individuals corresponding to 12.34 crore families,” said a release by the Central government.
All members of the eligible families irrespective of age are covered under the scheme. The scheme has covered 7.37 crore hospital admissions, including 49% women beneficiaries. The public has benefited to the extent of over ₹1 lakh crore under the scheme.

Continuous Expansion

The Health Ministry added that the AB PM-JAY scheme had witnessed continuous expansion of the beneficiary base. Initially, 10.74 crore poor and vulnerable families comprising the bottom 40% of India’s population were covered under the scheme. Later, the Government of India, in January 2022 revised the beneficiary base under AB PM-JAY from 10.74 crore to 12 crore families considering India’s decadal population growth of 11.7% over 2011 population.
“The scheme was further expanded to cover 37 lakh ASHAs/AWWs/AWHs working across the country and their families for free healthcare benefits. Taking the mission ahead, the AB PM-JAY would now provide free healthcare coverage of ₹5 lakh to all citizens of the age-group of 70 years and above across the country,” the Ministry noted.

Academia meets Art: An unusual pairing helps find creative solutions to mental health issues

Academia meets Art: An unusual pairing helps find creative solutions to mental health issues
It is no news that artistic interventions have a huge impact on mental well-being. Where formal, structured counselling techniques have failed, arts-based methods like Dance Movement Therapy, Music Therapy, and Drama Therapy have proved to be a breakthrough practice for many people. As these practices become more and more popular in India, it is imperative to look at its current practice critically to understand how this benefits the people.

Arts-based methods of learning

Arts-based methods were first developed in educational settings most likely to adapt existing pedagogy to students with special needs like learning disabilities, physical disabilities and intellectual disabilities. These methods were developed as an alternative to mainstream education that put importance on rote learning, examinations and written abilities. Using musical rhythms to learn how to count, and theatre exercises to practice social behaviour in everyday scenarios are just some examples that utilised artistic process in education.

Impact of Arts on Health and Fitness

The other field in which the arts have lent a unique contribution to is Health and Fitness which have been in the spotlight for the past couple of decades as our nation develops. The definition of health is no longer limited to physical health. The mental and emotional health of a person is just as important in current discourse.
Thankfully, arts-based practises like dance have proved to be just as effective when it comes to mental ailments. Engaging your mind and body in an activity can improve your focus as it forces you to be present in the moment. It can boost your mental stamina as learning something new involves repetition and a healthy challenge. Moving physically will give your energy levels a boost. It promotes creative thinking and problem-solving skills. It allows you to meet new people who may struggle with similar issues which may help feeling less alone.

A deeper look into this space of arts-based interventions for health brought to the fore the work of Kathak dancer Shivani Jatar. Currently living in the UK, and originally from Mumbai, Shivani has worked on two projects that utilise techniques from her extensive Kathak dance training to create innovative ways to reach new audiences and talk about difficult subjects such as surviving chronic illnesses and identity-related confidence building.
Most recently she was a part of Creative Labs programme supported by the Cultural Institute, University of Leeds andBradford Producing Hub. Paired with Dr Lucy Prodgers, a lecturer in Psychology at the University of Leeds, whose research into the narratives around masculinity of patients with chronic health conditions like Crohn’s disease became the foundation of their exploration.
Shivani says “Dr Lucy and I agreed that academic studies often fail to fully comprehend the emotional, psychological, inter-personal effects of ill-health which affects the quality of recovery and rehabilitation that is available to them. We also agreed that artistic interventions like the one we embarked on was a great way to bridge this gap between academic research and the people facing such chronic health issues”.
For this project they presented three poems that Dr. Lucy wrote using the phrases, expressions and stories of her interviewees. The poems were rife with emotions ranging from defeated and painful to hopeful and heroic. “I used my training in Abhinaya (storytelling aspects of Kathak) to embody these emotions and help the viewers understand the extent of the issue”.
“Personally, it was an enriching experience as I performed to a new audience on a subject that matters to them using the vocabulary of Kathak. As with any classical dance style, Kathak can be exclusionary in its practice. There are strong cultural codes that don’t necessarily have the same value in contemporary contexts. So, as a contemporary practitioner of a classical dance style, I believe it’s imperative to find ways to make Kathak accessible to larger audiences by undertaking projects like these. In this instance, I was able to use Navarasafrom the Rasa Theory to talk about the patients’ stories of survival and their emotional struggles”.
Speaking of her other project, Shivani reflects “Earlier this year, I had the opportunity to test out a creative premise under the Elevate Residency supported by Open Source Arts, a multidisciplinary arts organisation in Leeds. I developed ‘Namesake’ on the premise that a person’s given name and its meaning had the potential to help mend people’s relationship to their identities, build confidence and embody new life purposes. We live in difficult times, and young people are at high risk of facing mental health issues. Thus, I would like to develop this further as an interactive workshop with the aim of empowering young people.”
One could find numerous examples of artistic ideas that have emerged in such interdisciplinary spaces. In the last two decades, there has been an uptick in lifestyle-related medical conditions that are chronic in nature and do not have a recourse in formal medicine. Rather, it is after treatment from doctors that people tend to look for alternative practises that would help them manage their condition in the long term. This is where yoga, Pilates, Zumba, dance and other movement forms have come to the rescue. What remains certain is the undeniably positive impact of arts-based methods on physical and mental health and well-being.
The fact that some work like that of Shivani Jatar demystifies classical dance by inviting people to engage with it in an informal environment is also a bonus. Making classical dance more relevant in community settings is just as essential to its evolution as is its performance practice.
Views of the author are personal and do not necessarily represent the website’s views.
Shivani Jatar is a professional dancer, teacher and choreographer based in Leeds, UK. Originally from Mumbai, she trained extensively in Kathak before branching out to learn other disciplines. Shivani is dedicated to finding contemporary expressions of classical dance through her multidisciplinary practice.

Rs 2 crore donated to Andhra Pradesh State Disaster Management Fund towards Flood Relief operations

Rs 2 crore donated to Andhra Pradesh State Disaster Management Fund towards Flood Relief operations
Andhra Pradesh, India: Gemini Edibles & Fats India Ltd (GEF India) the makers of Freedom Healthy Cooking Oils today contributed a sum of Rs. 2 Crore towards the Andhra Pradesh State Disaster Management Fund to support the relief and rehabilitation work being undertaken by the Government in the state of Andhra Pradesh. The GEF India officials including Mr. Akshay Chowdhry Group Vice President, Mr. P Chandrashekhara Reddy, Sr. Vice President, Sales and Marketing, Gemini Edibles and Fats India Ltd handed over the cheque of Rs. 2 Crore to Shri N. Chandrababu Naidu, Hon’ble Chief Minister, Govt of Andhra Pradesh.
The severe rains over the past week have wrecked a havoc in the state of Andhra Pradesh causing floods and widespread destruction of homes, crops and infrastructure, resulting in loss of lives, property and livelihood. GEF India stands in solidarity with the State during this challenging time. The company is committed to lending a helping hand and aiding the State Government to provide immediate and effective assistance to the flood-affected regions and support the ongoing relief operations.
Mr. Akshay Chowdhry, Group Vice President, Gemini, Edibles & Fats India Limited (makers of Freedom Healthy Cooking Oils) said “We are deeply moved by the resilience and strength of the people affected by this disaster. We hope that this contribution will provide some relief and support and aid in the crucial work being done on the ground. We stand with the people of Andhra Pradesh during this challenging time and are committed to supporting them.”
According to Mr. P Chandrashekhara Reddy, Senior Vice President, Gemini, Edibles & Fats India Limited (makers of Freedom Healthy Cooking Oils), “At Freedom Healthy Cooking Oils, we believe in the power of collective action and corporate responsibility. The recent floods have caused immense hardship for many families in Andhra Pradesh. Our contribution to the Andhra Pradesh State Disaster Relief Fund is a testament to our commitment to aid those in distress and support the state’s recovery efforts.”

 

 

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CSR: Spreading Happiness InDiya Foundation achieves significant milestone; aims to transform 500 rural schools by 2025

CSR: Spreading Happiness InDiya Foundation achieves significant milestone; aims to transform 500 rural schools by 2025
With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a collaboration between cricketing icon Sachin Tendulkar (through Sachin Tendulkar Foundation – STF) and Schneider Electric India, a leader in digital energy management and next-generation automation, have reached a major milestone in their mission to empower young minds in rural areas through digital education. Through the flagship SMITA program, the Foundation has positively impacted 60,000 students across 300+ schools in India. Inspired by the success and in celebration of World Literacy Day, SHIF has committed to revitalising 500 rural government schools by 2025. It aims to touch the lives of more than 100,000 young learners across aspirational blocks of India.
At the heart of the SMITA program are ‘Digital’ classrooms, designed to bring digital education to rural areas while promoting sustainability. Till date, SHIF has equipped 300 schools with Digital classrooms, situated in some of the remotest corners of the country, also serve as hubs for fostering a community of ‘Green Ambassadors’ who are empowered to take proactive climate action.  These classrooms, powered by renewable energy sources like solar, offer cutting-edge infrastructure and virtual training opportunities, helping schools reduce operational costs and expand access to quality education through virtual training.
Highlighting the importance of expanding digital education access, Mr. Sachin Tendulkar expressed, “The Spreading Happiness InDiya Foundation is dedicated to narrowing the digital gap by granting students access to high-quality education, while also imparting the significance of sustainability. SMITA program signifies our dedication to cultivating a generation of responsible and knowledgeable citizens who will guide us towards a sustainable future. Through the foundation, we are working to ensure that every child, regardless of their location, possesses the resources necessary to thrive in the contemporary world.”
Access to quality education is an integral pillar for achieving holistic sustainable development. The evolving digital world has necessitated the timely modernisation and upgradation of educational infrastructure for keeping the students ahead of the learning curve.
In line with this goal, Mr. Deepak Sharma, Zone President – Greater India, MD & CEO, Schneider Electric India, stated, “Schneider Electric is an impact-driven company, and education is fundamental for creating a lasting, sustainable impact. We believe that access to energy and education is a fundamental human right.  Our Digital classrooms exemplify our commitment to leading energy and environmental conservation to empower rural communities. We have already positively impacted 60,000 children in 300 schools and aim to transform 500 schools by 2025. We are honoured to partner with Mr. Sachin Tendulkar to educate and empower our next generation, driving actions on climate change and sustainability.”
The SMITA Program is committed towards nurturing an ecosystem of ‘Green Ambassadors’ through its interactive learning program on Environment and Energy conservation. This program is tailored to inform and educate students to make judicious and eco-friendly choices in their daily lives.
The innovative SMITA program by SHIF is making a positive impact on government schools in 12 states like Uttarakhand, Gujarat, Tamil Nadu, Maharashtra, and Karnataka including some aspirational district blocks. The Foundation is dedicated to ensuring uninterrupted learning by making education available to students in regional languages.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

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