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April 29, 2025
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Corporate Social Responsibility in Aspirational District: Top CSR initiatives in Wayanad, Kerala

By
The CSR Journal
-
Wayanad
Wayanad, nestled in the northern part of Kerala, captivates visitors with its breathtaking landscapes, abundant flora and fauna, and deep-rooted cultural heritage. This enchanting district has recently garnered attention as an aspirational district, facing unique development challenges that have been identified by the prestigious NITI Aayog. With its pristine beauty and untapped potential, Wayanad has taken a significant leap forward by embarking on groundbreaking CSR initiatives that have captured the spotlight.
In the FY 2022-23, Wayanad received CSR funds worth Rs 4.86 crore from a total of 22 companies. Companies like KNR Constructions Limited, Tata Power Solar Systems Limited and Cochin Shipyard Ltd contributed the most in the above financial year.

Wayanad landslides

On the 30th of July this year, Wayanad experienced two massive landslides due to which Mundakkai and Chooramala areas under the Vellarimala village of the Meppadi Panchayat were swept away.  claiming around 276 lives so far and causing fatal injuries to over a 200 people. The death toll from the Wayanad landslides was over 420 people, with 397 people injured and more than 118 people still unaccounted for. The landslides were the deadliest in Kerala’s history.
In the aftermath of the disaster, Kerala Chief Minsiter Pinarayi Vijayan said that the state government would recruit global expertise, state-of-the-art and future-proof climate-resilient technologies, and enlist top environmental architects to build a model township for the landslide victims in Wayanad. He ensured that the government would invest heavily in this project, and claimed that several businesses and altruistic entities have come forward to help.

CSR Conclave: Wayanad Initiative for Future Impact (WIFI 2023)

In a remarkable endeavour, the district administration collaborated with the state government, NITI Aayog, and the state IT Mission to organize the Wayanad Initiative for Future Impact (WIFI 2023) – an event that marked a significant milestone as the first-ever CSR Conclave in Kerala. This visionary conclave aimed to bring together corporate entities and leverage their CSR funds to drive comprehensive growth and development in Wayanad. The enthusiastic response from both local and national corporations demonstrated a shared commitment towards uplifting this extraordinary district.
Representatives from 24 agencies actively participated in the event, while an additional five corporate agencies joined the conclave remotely. Esteemed public sector undertakings like Bharat Petroleum Corporation Limited (BPCL), Cochin Shipyard Limited, and Indian Oil Corporation were among the prominent attendees, demonstrating the collective effort to make a positive impact in Wayanad.
These corporations recognized Wayanad as an aspirational district with immense potential for growth and development. By investing their CSR funds, they aim to address the district’s specific challenges and contribute to the overall well-being of its communities. The convergence of corporate powerhouses in Wayanad reflects the shared responsibility and commitment towards sustainable development.
Kerala Chief Secretary V Venu, who attended the conclave remotely, lauded the innovative initiative of the district administration to bring together diverse CSR agencies under one roof. He recognized the conclave as a model initiative that promotes sustainable growth and contributes to the upliftment of weaker sections of society. This recognition highlights the significance and potential of CSR initiatives in Wayanad and sets a precedent for similar endeavours across the country.

CSR Projects in Wayanad

CSR of FUJIFILM

FUJIFILM Holdings Corporation announced in August that it will donate Rs 6 million worth of medical equipment through FUJIFILM India Pvt. Ltd. for the people affected by the disasters. Donation of the medical equipment including the ultra-portable DR X-ray system and the ultrasound diagnostic system will be made to the Wayanad Government Medical College, Mananthavady, Wayanad District based on their requests. This activity is aimed at swiftly supporting the high volume of diagnosis that the hospital needs because a large volume of affected people are receiving treatment at this government facility.

Mata Amritanandamayi Math provides aid for landslide-prone Wayanad

Mata Amritanandamayi Math (MAM) is providing an aid package of Rs 15 crores to support the survivors of recent landslides and enhance landslide resilience in the region. Advanced landslide early warning systems will also be deployed in Wayanad District’s most vulnerable areas, to protect people from the growing threat of climate-change-induced disasters in the region. Work on the project is set to commence as soon as official clearance is received from the Kerala State Government.
This new initiative follows a series of devastating landslides that took place on July 30, 2024, causing widespread destruction in the villages of Punjirimattom, Mundakkai, Chooralmala and Vellarimala. The disaster – one of the deadliest in Kerala’s recent history – resulted in more than 400 fatalities and 397 injuries, with another 118 people still reported missing.

CSR of Star Health and Allied Insurance

Star Health and Allied Insurance (Star Health Insurance), India’s largest retail health insurance provider, made a contribution of Rs. 50 lacs to the Kerala Chief Minister’s Relief Fund in support of those affected by the recent landslide in Wayanad. The donation was presented by Mr. Anand Roy, Managing Director and CEO of Star Health Insurance, to the Honourable Chief Minister Shri. Pinarayi Vijayan, in a meeting held in August.

Rural Rising Program

Herbalife Nutrition Ltd., United Way of Bengaluru (UWBe), and the Noolpuzha Gram Panchayat have come together with a vision to ensure integrated development of the Noolpuzha Gram Panchayat, Wayanad’s second largest tribal belt.
This integrated rural development program, called ‘Rural Rising’, is a flagship intervention of UWBe, built on a ‘convergence model’ where the program is implemented in aspirational districts and remote areas in various geographies in alignment with government schemes and implemented in partnership with government and private partners.
The multi-year Rural Rising program in Noolpuzha Gram Panchayat (GP) will address five key areas based on the need assessment – enhancement of children’s nutrition; quality of engagement with children in Anganwadi Centres through the Born Learning Campaign (BLC) of UWBe; strengthening the schools to retain and attract students from tribal hamlets; supporting the livelihood of women in Self Help Groups (SHGs) and skill development of youth in the areas of intervention.
Most children with malnutrition in Wayanad have been reported from tribal communities. Children and women suffer from nutrition deficiency and anaemia due to a lack of a proper and balanced diet. The Rural Rising intervention will ensure the availability of cooked meals thrice a day, six days a week, to children enrolled in four Anganwadi Centres, to begin with, at Noolpuzha.
Low attendance of students in schools and Anganwadi Centres have been another concerning issue. To make schools attractive and welcoming, play areas will be set up in two schools – Govt Lower Primary School, Muthanga, and Sri Jaya Aided Lower Primary School, catering to 250 students.
In addition, two Anganwadi Centres will be strengthened with new facilities and infrastructure support to make the centres safe and conducive for children in line with the ICDS guidelines. Additionally, Anganwadi Workers and Helpers will be trained on the Early Childhood Care and Education (ECCE) curriculum and pedagogy.
The intervention will closely work with the Jilla Mission of Wayanad. Three hundred executive members of registered SHGs in Noolpuzha GP will be provided training in entrepreneurship development. Specific livelihood interventions will be provided to other SHGs.
Interventions ranging from providing grinding equipment to setting up of a grocery store are planned for various SHGs. To support the locals engaging in honey collection, eighty honey collectors will be supported with honey harvesting kits containing modernised tools to help increase their productivity and ensure safety. Apart from these, skilling programs will be provided to special people from the ‘BUDS’ Centre to help them generate income and live with dignity. Overall about 650 SHG members will be directly benefitted from the livelihood interventions.
Sports has been recognised as a powerful medium to instill positive social skills, leadership qualities, self-awareness, and creativity. For the well-being of community youth and to help them utilise their time judiciously, football coaching will be offered at the existing two Youth Resource Centres. The sports centres will also be equipped with different types of sports equipment and books for the youth and children of the community.

Federal Skill Academy

The Federal Skill Academy is committed to creating opportunities for young girls and boys and empowering them to achieve their dreams. This is part of the Bank’s CSR initiative under the aegis of Federal Bank Hormis Memorial Foundation.
Under the initiative, Federal Bank announced the successful completion of the first residential batch of girls from Wayanad at their Federal Skill Academy. The academy aims to empower young girls also and provide them with the necessary skills and knowledge to excel. The residential training program, for a duration of 3.5 months was designed to offer an immersive learning experience to the participants. The first residential batch of girls from Wayanad consisted of 24 young, talented individuals from diverse backgrounds.

Books Donation by IIM Kozhikode

The 5th Edition of Book Donation programme, organised by The Indian Institute of Management Kozhikode (IIMK) in May 2022, donated over 15,000 books worth Rs 75 Lakhs (approx.) to 30 colleges belonging to Kannur, Wayanad, Malappuram and Kozhikode Districts of Kerala. The event was attended by over 300 students and faculty members of the beneficiary colleges.
This Book Donation programme was organized by the Institute, as a part of IIMK’s Corporate Social Responsibility (CSR) initiative and was the fifth such instance since its inception. The event witnessed every beneficiary college being handed over close to 500 books each, worth Rs 2.5 Lakh (approximately) and covered a vast spectrum of academic subjects like Economics, Management, Accounting, Commerce, Marketing, Operations Research, Quantitative Methods, Organisational Behaviour, Human Resource Management, Business Ethics, Information Technology and Literature. These books have been handpicked and recommended by the Faculty, for IIM Kozhikode students, and were later contributed for the book donation drive spearheaded by the Library & Information Centre (LIC), IIMK.

Ministry of Tourism launches Incredible India Content Hub and Digital Portal

By
The CSR Journal
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Ministry of Tourism launches Incredible India Content Hub and Digital Portal
To celebrate the occasion of World Tourism Day on 27th September this year, the Ministry of Tourism, Government of India has launched the Incredible India Content Hub on the revamped Incredible India digital portal.
The Incredible India Content Hub is a comprehensive digital repository, featuring a rich collection of high-quality images, films, brochures, and newsletters related to tourism in India. This repository is intended for the use of a diverse range of stakeholders, including tour operators, journalists, students, researchers, film makers, authors, influencers, content creators, government officials, and ambassadors.

What to expect from the Content Hub

The Content Hub, which is part of the new Incredible India digital portal intends to make it easy and convenient for travel trade (travel media, tour operators, travel agents) across the globe to access everything they might need on Incredible India at one place, so that they can amplify Incredible India in all their marketing and promotional efforts.
The Content Hub has around 5,000 content assets currently. The content available on the repository is a product of a collaborative effort by multiple organizations, including the Ministry of Tourism, Archaeological Survey of India, Ministry of Culture and others.
The Incredible India Digital Portal is a tourist-centric, one-stop digital solution designed to enhance the travel experience for visitors to India. The revamped portal offers essential information and services to travellers at every stage of their journey, from discovery and research to planning, booking, travelling, and return.

What’s new on the portal

The revamped portal offers a wealth of information on destinations, attractions, crafts, festivals, travel diaries, itineraries, and more, utilizing multimedia content such as videos, images, and digital maps. The platform’s ‘Book Your Travel’ feature provides booking facility for flights, hotels, cabs, buses, and monuments, thereby enhancing accessibility for travellers. Additionally, an AI-powered chatbot functions as a virtual assistant to answer queries and provide real-time information to travellers. Other features include weather information, tour operator details, currency converter, airport information, visa-guide, and more.
Ministry of Tourism will continue to improve and develop the portal to include new features, add additional content through crowdsourcing, and partner with relevant organisations and institutions to make the digital portal a continual source of inspiration for all those who search and seek Incredible India.

Tourist Feedback Mechanism at Airports and Railway Stations

Meanwhile, In a bid to engage and involve citizens in tourism development and growth, Ministry of Tourism is introducing mechanisms at airports and railway stations across the country, for tourists to provide their feedback on their visits to tourist attractions and destinations in India.
Feedback and rating of experiences by is travellers is being done by enabling them to scan a QR code placed at relevant points at airports and railway stations, while spending around 30 seconds to rate their tourist experience and provide any feedback.
This feedback will be real-time and dynamic in nature allowing the Ministry to address issues in a proactive manner in collaboration with various stakeholders. This will also prove to be a rich source of data and insights for tourism development.

Why Is Discussing Corporate Social Responsibility Important

By
Nitya Choubey
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Why Is Discussing Corporate Social Responsibility Important
Suppose you are good at making ‘Chole Bhature’. Motivated by your friends and family, you decide to open a small stall in front of Vishwavidyalaya Metro Station, Delhi. The stall starts with a bang and with time, you end up delivering more and more plates per day.
At the end of each day, you are left with some food that you do not want to waste. So you decide to feed the homeless around your stall, free of cost, every night. This act is part of your social responsibility, as a small business owner. From the profit that you made, you also start to conduct a ‘Bhandara’ every month.  This, again, is part of your social responsibility.
In a similar fashion, big corporate houses use a certain percentage of their profit to help the society in whatever manner they deem fit. This is called ‘Corporate Social Responsibility’ or CSR.

Defining CSR Better

In simple words, Corporate Social Responsibility is a business initiative, where the company uses a portion of their profit to bring about a positive change in the society.
Operations of a small business do not require a lot of resources. But this is not the case with big multinational corporations, whose activities take up a huge amount of resources from nature as well as the state. Their activities sometimes also end up impacting the environment. This is why CSR is important. A company’s social responsibility holds them accountable for the impact they created on the environment and the people, while making profit.
Not many countries have made Corporate Social Responsibility mandatory for companies operating within their borders. However, according to the National CSR Portal, India is the only country which has regulated and mandated CSR under an act. Section 135 of The Companies Act 2013 provides that companies, with certain levels of profit, must mandatorily contribute towards CSR activities. The board of directors of every company, on which this act applies, ensures an expenditure of at least 2% of their last three financial years’ average net profit on CSR activities.
It is true that CSR initiatives provide a lot of benefits to the corporate houses. It is a tool to improve their public image, which also gets them media attention, enhances their brand value in front of investors and stakeholders and helps them stand out.
But largely speaking, CSR is all about the people. It is about you and me. So how is CSR linked to every citizen of the country and why should one be aware of it at all?

CSR for Every Indian Citizen

Accountability Check: Being aware of the CSR initiatives of corporate houses operating in your city is important. It is only then that every citizen can hold companies responsible for any negative impact they caused.
Take the example of PepsiCo. The company’s beverage and snack units in India used approximately 6.98 billion liters of water, according to The Economic Times. When the residents in Kerala and Tamil Nadu got to know about the same, they started boycotting PepsiCo, Coca-Cola, and other foreign soft drink brands. Soon the company had to add 19.7 billion liters of water through various water saving programs, as part of their CSR initiative. In this way, the people of Kerala could hold the company accountable and could eventually get to use water.
Economic redistribution: CSR initiatives are highly crucial in countries like India. According to the World Inequality Report 2022, the top 10% of the population hold approximately 60% of the total national income of India. This is the effect of a lot of factors combined, like faulty land reforms, inaccurate policy formation, wealth concentration by a certain caste, high population, lack of education, gender inequality and technological deprivation.
For the country to be in the state of harmony and peace, inequality needs to be reduced. This is where CSR becomes important. It helps channel resources from the wealthy to those in need.
Highlighting the Importance of Goodwill: Act done by corporate houses with the intention of goodwill sets a good example. When an MNC takes up an initiative to educate young children, provide healthcare to senior citizens or conduct a plantation drive, it attracts the eyeballs of many. People feel hopeful and positive about the world they live in. It also creates an environment of general goodwill and compassion amongst all the members of the society.
Gandhi Philosophy of Trusteeship: The practice of Corporate Social Responsibility also finds its roots in pre-independence India. Mahatma Gandhi’s idea of trusteeship was that big industrialists cannot acquire the wealth they have without help from workers and the poorer section of the society. And so, Gandhi urged big business holders to share some share of their wealth with the marginalized. He suggested that this can be done by opening up trusts that can work for basic needs of education, health, sanitation, etc.
In this way, CSR has historically been part of Indian philosophy. And every individual should make sure that these ideas stay alive, in the present and even in the future.

 

Greening the Retail Experience: How malls can embrace sustainability through various innovative initiatives

By
The CSR Journal
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Greening the Retail Experience: How malls can embrace sustainability through various innovative initiatives
In today’s business landscape, sustainability has become a necessity rather than a choice. Shopping malls, which operate on a large scale and partner with a diverse range of brands in fashion, food, entertainment, and more, must embrace eco-friendly practices to remain relevant and responsible. As consumers grow increasingly conscious of their environmental impact, it is essential for malls to adopt sustainable or green supply chain management practices to minimize their environmental footprint. A strong commitment to Environmental, Social, and Governance (ESG) principles is essential, with initiatives that actively promote sustainability and contribute to a greener future.

Eco-friendly, recycled, locally sourced materials

One of the most impactful ways to pursue sustainability is by using eco-friendly, recycled, renewable, or locally sourced materials in construction and ongoing infrastructure development. Energy efficiency is another crucial aspect of sustainability. By sourcing energy from renewable resources such as solar, wind, or hydroelectric power, malls can lower their environmental impact and reduce costs. Additionally, optimizing lighting and air conditioning systems by designing spaces to maximize natural light and implementing energy-efficient cooling solutions further enhances sustainability efforts.
Partnering with suppliers who use electric vehicles or other low-emission transportation methods is key to reducing carbon emissions across the supply chain.

Reducing strain on landfills

In metropolitan areas where waste management is a significant challenge, initiatives such as cleaning a waterway are vital in reducing the strain on landfills. To further support sustainability, malls should integrate organic waste composting systems to convert food waste into compost, effectively minimizing landfill usage.
Malls today are embracing eco-friendly flea markets that feature organic, locally grown products like staples, vegetables, and jams, all sustainably produced. These markets encourage consumers to make environmentally conscious choices. Additionally, the inclusion of botanical gardens within malls highlights their commitment to sustainability while providing shoppers with a unique, eco-friendly experience.

Water conservation

Water conservation is another area where malls can make a substantial impact. Malls can install water-saving devices in restrooms and food courts and implement rainwater harvesting systems for landscaping and other non-potable uses, significantly reducing water consumption. Encouraging tenants to adopt sustainable practices can improve a mall’s overall operations.
By adopting these practices, shopping malls can not only reduce their environmental impact but also enhance their reputation and appeal to eco-conscious customers and tenants. Moreover, government bodies increasingly offer rebates and privileges to businesses that implement sustainable practices, making sustainability both an ethical and financially viable choice.
Views of the author are personal and do not necessarily represent the website’s views.
Santush Pandde is the Chief Operating Officer (COO) of Growel’s 101 Mall at Grauer & Weil (India) Limited. With a Diploma in Hotel Management and a PGDBA from Welingkar Institute of Management, he also holds certifications in Sustainable Investing from Harvard Business School and is a Certified Retail Real Estate Professional (CRRP). Under his leadership, Growel’s 101 has thrived, blending innovative retail solutions with community engagement. Known for his dynamic leadership, Santush drives operational efficiency, profitability, and environmental responsibility.

 

 

CSR: Smart Freight Centre India conducted a ZET Enablement Workshop to accelerate adoption of ZETs in India

By
The CSR Journal
-
CSR: Smart Freight Centre India conducted a ZET Enablement Workshop to accelerate adoption of ZETs in India
Smart Freight Centre (SFC) India in partnership with the Government of Telangana, hosted a pioneering ZET Enablement Workshop today. It brought together key stakeholders to discuss the medium and heavy-duty truck (MHDT) freight sector, the challenges in Zero Emission Trucks (ZETs) adoption, and insights from across the ecosystem. The focus was on addressing challenges and opportunities in the adoption of ZETs.
The event featured presentations, group working sessions, promoting knowledge-sharing and collaboration to accelerate ZET adoption and advance sustainable freight in India. The workshop aimed to create a platform for knowledge-sharing and collaboration, accelerating the adoption of ZETs and making sustainable freight a reality in India.
Vijay Jaiswal, Director, SFC India, set the tone with a welcome address, emphasizing the need for a cohesive strategy to overcome challenges in the electric freight truck transition. They highlighted the crucial role of policy offices, industry partners, and energy sectors in building a roadmap, supported by 17 knowledge partners under the e-FAST platform, to scale zero-emission truck pilots in Telangana and beyond.
Mr. Jayesh Ranjan, IAS, Special Chief Secretary to Government of Telangana, State Government Official, in his special address emphasized “India’s freight sector is at a critical juncture, where sustainability and economic competitiveness must go hand in hand. The adoption of ZETs represents a significant step towards decarbonizing the medium and heavy-duty freight sector, aligning with our national climate goals. While there are challenges in scaling ZET adoption, platforms like the ZET Enablement Workshop and the efforts of SFC India create a vital collaborative environment for knowledge-sharing, addressing barriers, and driving actionable solutions.”
Sri Jayesh Ranjan, also emphasized on Telangana’s ambitious goal of achieving net-zero emissions sooner rather than later, acknowledging the challenge of requiring interventions across multiple sectors. Electric mobility, especially in the trucking sector, will play a significant role in this transition. Telangana will focus on knowledge-based industries like AI and advanced technologies, with rapid developments expected within the next 2-3 years. Electric trucks, along with upcoming ZET heavy vehicle pilots, mobility valley initiatives, and green skill partnerships, will be key components of the state’s strategy. Efforts to improve charging infrastructure and implement a new MSME policy were also highlighted.
Besides, Mr. Gopalakrishnan VC, Director Automotive, Government of Telangana outlined their EV policy, including incentives for manufacturing, innovation, and skilling under the Telangana Mobility Valley. Their ZET accelerators are paving the way for pilot projects and scaling efforts.
Mr. Vijay Jaiswal, Director, SFC, in his address said “I would like to thank Mr. Jayesh Ranjan and Mr. Gopalakrishnan VC for gracing the event and providing us with such insightful thoughts. In India, the adoption of ZETs is rapidly gaining momentum, fueled by growing commitments to sustainability and clear economic advantages. Indian Freight Buyers and Logistics Service Providers (LSPs) are increasingly integrating ZETs into their operations, highlighted by the demand for 7,750 e-trucks at the CEM Goa event in July 2023 under NITI Aayog’s e-FAST program.”
Further, Mr. Amartya Awasthi from ASCI highlighted the potential for electrifying mine haul trucks, which consume significant fuel, and shared their support for Smart Freight Centre India in exploring pathways for scaling electric trucks.
Mr. Suganth KS from RMI India, in his presentation, mentioned the Zero Emission Trucking Accelerator, initiated by Telangana Mobility Valley with RMI’s technical support. It aims to deploy and increase the adoption of Zero Emission Trucks (ZETs) in Telangana. The accelerator has received applications from OEMs, fleet operators, and infrastructure providers, and is set to deploy ZET pilots in key sectors like cement, mining, and FMCG.

Other key highlights

– Participants engaged in interactive sessions and a roundtable discussion on e-trucks in Telangana, exploring strategies for overcoming adoption barriers and identifying opportunities for collaboration.
– The event also featured group working sessions designed to tackle the pains, gains, and actionable steps necessary for ZET adoption.
– The workshop aimed to catalyze the shift toward sustainable freight in India, creating a platform for accelerated ZET adoption and enabling long-term environmental and economic benefits.
To support ZET adoption, the ZET Enablement Workshop Series has been launched, fostering collaboration among industry leaders, government representatives, and key stakeholders. Organized by the SFC India, these workshops explore sustainable logistics solutions and address barriers to ZET adoption. Previous consultations in Chennai, Mumbai, and Delhi included diverse stakeholders such as OEMs, think tanks, policymakers, LSPs, and shippers.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR: Announcement of Scholarships for Over 21,000 Girl Students, Reinforces its Vision for Women Empowerment

By
The CSR Journal
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CSR: Announcement of Scholarships for Over 21,000 Girl Students, Reinforces its Vision for Women Empowerment
Malabar Group, a leading diversified Indian business conglomerate- the parent company of Malabar Gold & Diamonds, announced its National Scholarship Programme for 2024 at an event yesterday at Bharat Diamond Bourse, BKC, Mumbai. This announcement marks a significant milestone in the Group’s flagship CSR initiative, the Malabar National Scholarship Programme, which underscores its commitment to supporting girls’ education. The event was inaugurated by Shri Piyush Goyal, Honourable Minister of Commerce & Industry. The Group’s top leadership, including MP Ahammed, (Chairman – Malabar Group), Asher O (MD – India operations – Malabar Group, Abdul Salam K P (Vice-Chairman – Malabar Group), Nishad AK (Executive Director, Malabar Group) and Shaunak Parikh (Director, Mahendra Brothers) were also present at the event. This year, the scholarship programme has allocated ₹16 crore to support the education of over 21,000 girl students across India.
Speaking about the initiative, MP Ahammed, Chairman, Malabar Group, said, “Education is the most powerful tool to change the world. Our scholarship programme is a direct reflection of Malabar Group’s deep-rooted belief that education unlocks opportunities and transforms lives. We are committed to removing barriers for young girls so they can fulfil their educational aspirations and contribute meaningfully to society.”
Since its inception, Malabar Group has demonstrated a strong commitment to inclusive growth through its social welfare activities. In 1999, the Malabar Charitable Trust (MCT) was created to structure and expand these efforts. The group allocates 5% of its profits to CSR initiatives, which span education, healthcare, environmental sustainability, and poverty alleviation, with a particular focus on empowering marginalized communities.
The Malabar National Scholarship Programme, launched in 2007, stands as a flagship initiative under its CSR framework. To date, over ₹60 crore has been invested in the programme, providing financial aid to more than 95,000 girl students across India. By focusing on girls’ education, Malabar Group aims to uplift not just individuals but entire communities, ensuring future generations are equipped with the tools for social and economic progress.
In addition to the scholarship program, the Malabar Group’s Hunger-Free World Project provides nutritious meals to the underprivileged across the country. Supported by a strong network of volunteers and partnerships with local NGOs, the initiative is committed to eradicating hunger and ensuring food security for all. Currently, 50,000 food packets are distributed daily in 80 cities across 16 states in India. Additionally, 10,000 food packets are provided every day to school students in Zambia. Malabar Group aims to scale the project to serve 100,000 people daily at 200 centers. The Hunger-Free World Project is being implemented in collaboration with the Thanal, a voluntary organization, which is active in social service.
The Malabar Group has also launched the Grandma Home project, which provides free, fully equipped accommodation for destitute women, offering them protection and care. Currently, homes are operational in Bengaluru and Hyderabad, with plans to expand to major cities in Kerala, as well as Chennai, Kolkata, Delhi, and Mumbai.
The Group’s CSR initiatives aimed at uplifting marginalized communities include medical aid for the underprivileged, support for housing construction, and financial assistance for the marriages of women in need. To date, the Malabar Group has invested over ₹263 crore in various social responsibility projects, reflecting its commitment to sustainable development.
Malabar Group’s continued focus on impactful initiatives such as education and hunger relief exemplifies the company’s belief that sustainable growth is only possible when communities are empowered and supported in every way possible. This dedication will remain at the heart of all future endeavours as the Group continues to expand both its business and social responsibilities.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

Children’s book series launched to support Cleft Awareness, Empathy and Inclusion

By
The CSR Journal
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Children’s book series launched to support Cleft Awareness, Empathy and Inclusion
New Delhi, India: Smile Train, the world’s largest cleft-focused NGO, proudly announced the launch of its first picture book today, titled, I Smile Like A Song, which will be included in a five-part series. The unveiling took place at Atal Adarsh Prathmik Vidyalaya on R K Ashram Road in New Delhi.
Through vibrant visual storytelling, the book aims to raise awareness about clefts, fostering empathy, kindness, and inclusion amongst primary school children. This first book, written by award winning children’s book writer Mamta Nainy and illustrated by Aniruddha Mukherjee, inspires young readers to embrace the message that every smile is beautiful, promoting equality and encouraging acceptance of differences from an early age.
The launch event saw the presence of distinguished guests, including Mr. Pramod Kumar, Academic Consultant, NDMC, Ms. Rama Joshi, Principal, Atal Adarsh Prathmik Vidyalaya, Smile Train’s President and CEO, Susannah Schaefer, and Senior Vice President and Regional Director for Asia, Mamta Carroll.
Talking about the launch Mr. Pramod Kumar, Academic Consultant, NDMC shared, “A lot has been done to inspiring inclusion at the school level and yet there are issues which need special attention. Through this initiative, we believe that our students will not only learn to accept and appreciate differences but will also contribute to building a more compassionate society. We see immense value in introducing such storytelling tools early on, as they are vital in shaping the perspectives of future generations and promoting equality for all.”
“Smile Train’s efforts in introducing stories that highlight differences in a relatable and sensitive way are commendable. As educators, we should also explore the possibilities of integrating such subjects into our school programs and activities to ensure that empathy and acceptance are deeply ingrained in the values we teach our children,” Dr. Vinay Kumar Singh, Professor and Head, Department of Education of Groups with Special Needs, National Council of Educational Research and Training.
Susannah Schaefer, Smile Train’s President and Chief Executive Officer shared, “By fostering empathy through storytelling, Smile Train looks to build a more inclusive and compassionate society for cleft-affected children. I am thrilled to see the first book launched today at Atal Adarsh Prathmik School, RK Ashram Marg, New Delhi and thank the Department of Education, New Delhi Municipal Council for their support to this special project.”
Mamta Carroll, Smile Train’s Senior Vice President and Regional Director for Asia reflecting on the journey that led to the book series said, “During our awareness workshops in schools across Delhi, we recognized the pressing need for early education about clefts and other facial differences. This inspired us to create a book series as a medium to promote understanding and acceptance. This first-of-its-kind initiative is a significant milestone. Our long term plans include wider distribution of the book to primary schools across India.”
Every year, more than 35,000 children are born with clefts in India. In addition to facing challenges with eating, breathing, and speaking, many are stigmatized due to a lack of awareness about cleft conditions. Smile Train’s picture book series aims to address this gap by fostering empathy and inclusion from an early age, helping to reshape perceptions and build a culture of acceptance.

 

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Government to Install Tourist Feedback Mechanism at Airports and Railway Stations across the Country

By
The CSR Journal
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Government to Install Tourist Feedback Mechanism at Airports and Railway Stations across the Country
In a bid to engage and involve citizens in tourism development and growth, Ministry of Tourism is introducing mechanisms at airports and railway stations across the country, for tourists to provide their feedback on their visits to tourist attractions and destinations in India.
Feedback and rating of experiences by is travellers is being done by enabling them to scan a QR code placed at relevant points at airports and railway stations, while spending around 30 seconds to rate their tourist experience and provide any feedback.
This feedback will be real-time and dynamic in nature allowing the Ministry to address issues in a proactive manner in collaboration with various stakeholders. This will also prove to be a rich source of data and insights for tourism development.
By installing the QR code provided by Ministry of Tourism, Ministry of Civil Aviation, Government of India and Ministry of Railways, Government of India are collaborating with Ministry of Tourism for setting up of these mechanisms at airports and railway stations across the country, so that over time, they become a reliable source of insight and information for tourism policy and strategy.

 

 

 

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National Nutrition Month celebrated by advocating ‘Nutritious Diet for Everyone’ for A Healthier India

By
The CSR Journal
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National Nutrition Month celebrated by advocating ‘Nutritious Diet for Everyone’ for A Healthier India
Mumbai, India: Reaffirming its commitment to help transform lives for a healthier nation, Amway India, a leading company supporting health and wellbeing needs, celebrated National Nutrition Month with targeted interventions across the country. Aligning with the theme of the year “Nutritious Diets for Everyone,” the initiative focused on building understanding around the importance of diet that meets the daily nutrition needs.
These interventions reinforced the company’s vision of building a healthier India by prioritizing healthspan. By promoting balanced diets, Morning Nutrition for starting the day right, need-based nutrition recommendations backed by quality products, and healthy cooking tips, the month-long initiatives aimed to equip distributors with the knowledge and tools to help themselves and their customers make informed dietary choices and build lasting, health-promoting habits.
Amway India engaged 30,000 distributors and their customers nationwide through targeted nutrition-led interventions during National Nutrition Month.
Speaking on this, Rajneesh Chopra, Managing Director, Amway India, stated, “As nutritional challenges continue to rise, it is imperative to make balanced nutrition accessible and practical for all. A recent report from the Indian Council for Medical Research (ICMR) highlighted that unhealthy diets contribute to 56.4% of the disease burden in India . With growing lifestyle diseases and evolving consumer needs, prioritizing nutrition has become crucial for individuals seeking optimal well-being. We at Amway India take immense pride in our philosophy of putting ‘health first,’ which guides everything we do. Our National Nutrition Month interventions were designed to empower communities with the knowledge to make healthier choices, embodying the belief that health is a fundamental principle.
We also emphasise the importance of a balanced Morning Nutrition ritual, coupled with need-based supplementation, as it plays a pivotal role in setting the tone for the day and supporting overall wellbeing. Our approach to health is holistic. Through these efforts, we are reinforcing our commitment to transforming millions of lives by prioritizing healthspan vs lifespan”.
Through the National Nutrition Month initiatives, Amway India organized daily educational workshops for its distributors across regions—East, West, North, and South—each focusing on nutritious, balanced diets and the importance of Morning Nutrition. These workshops covered a range of topics, including the benefits of protein intake, healthy dietary habits, and recipes for nutritious meals using Nutrilite All Plant Protein to meet your daily protein goals and Amway Queen Cookware.
The North region hosted a series of YouTube Live sessions under the theme “Eating Smart, Right From the Start!” that were focused on topics such as Healthy Eating & Balanced Diet, Nutrition for All Life Stages and Healthy Beauty Through Nutrition. The sessions aimed to educate participants on the importance of balanced Morning Nutrition with Nutrilite All Plant Protein and Nutrilite Fibre, healthy morning routines, and using nutrition to enhance overall wellness and beauty.
From workshops on the importance of protein and fiber to morning nutrition rituals and healthy cooking, the interventions throughout the month were pivotal in promoting sustainable well-being across the country. By continually offering practical, need-based nutrition solutions, Amway reaffirms its unwavering dedication to improving the health and wellbeing of communities for a healthier India.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

 

 

Centre plants 80 Crore Seedlings under ‘Ek Ped Maa Ke Naam’ campaign

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The CSR Journal
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Centre plants 80 Crore Seedlings under ‘Ek Ped Maa Ke Naam’ campaign
On the occasion of World Environment Day, Prime Minister Narendra Modi launched the ‘Ek Ped Maa Ke Naam’ campaign, a unique initiative combining environmental responsibility with a heartfelt tribute to mothers. This campaign was inaugurated on June 5, 2024, with the planting of a Peepal tree by the Prime Minister at Buddha Jayanti Park in Delhi. Prime Minister Narendra Modi emphasized the importance of collective efforts to improve the environment and spoke of India’s strides in increasing forest cover over the past decade. This campaign, he said, aligns with the nation’s quest for sustainable development!
The essence of ‘Ek Ped Maa Ke Naam’ is a symbolic gesture—planting a tree in the name of one’s mother. This simple act serves a dual purpose: honoring the role of mothers in nurturing life and contributing to the health of the planet. Trees are life-sustaining, and just like a mother, they provide sustenance, protection, and a future for the next generation. Through this initiative, participants can create a lasting memory, planting a tree as a living tribute to their mothers, while also addressing the pressing need for environmental preservation.

80 Crore Seedlings Planted

The Ministry of Environment, Forest, and Climate Change successfully met its ambitious goal of planting 80 crore seedlings under the ‘Ek Ped Maa Ke Naam’ campaign by September 2024. The target was achieved on 25th September 2024, 5 days ahead of deadline. This achievement was made possible through collaborative efforts from government agencies, local communities, and various stakeholders.

World Record of planting over 5 lakh saplings

On 22nd September 2024, the 128 Infantry Battalion and Ecological Task Force of the Territorial Army, a unit under the Ministry of Environment, Forest, and Climate Change (MoEF&CC), achieved a remarkable feat by planting over 5 lakh saplings in just one hour. This monumental achievement, carried out under the “Special Plantation Drive” in Jaisalmer, was part of the Prime Minister’s campaign, “Ek Ped Maa Ke Naam”, and the Territorial Army’s outreach initiative, “Bhagidari & Zimmedari”, aimed at promoting ecological restoration and raising environmental awareness among local communities.
The Territorial Army unit’s efforts were recognized by the World Book of Records, London, with several provisional world records, including:
• Most saplings planted by a team in one hour.
• Most saplings planted by a team of women in one hour.
• Largest number of people planting saplings simultaneously at a single venue.
The presence of representatives from the World Book of Records ensured that the plantation was meticulously verified and certified, and the Ecological Task Force received the provisional award for this achievement. This plantation drive exemplifies the motto, “Those who protect the trees are protected,” reinforcing the importance of environmental stewardship for the well-being of future generations.

Collective Actions Across Ministries

In line with Prime Minister Modi’s call, various ministries have embraced the campaign enthusiastically. Each ministry and department has made substantial contributions to this initiative, demonstrating a collective commitment towards sustainability, green cover enhancement, and fostering public engagement Ministry of Defence announced a nationwide initiative to plant 15 lakh trees on Independence Day, August 15, 2024, under the banner of this campaign. This effort was carried out through the Indian Armed Forces, Defence PSUs, NCC, and other associated bodies, contributing to a greener and healthier India.
The Ministry of Coal, under the leadership of Secretary Shri V.L. Kantha Rao, organized a plantation drive at Millennium Park, as part of their ongoing environmental sustainability efforts. Coal and Lignite PSUs have planted saplings over the years, contributing significantly to reducing carbon footprints in mining areas.
In addition, the Ministry of Information and Broadcasting has launched its own plantation drive, planting about 7,000 trees across urban and rural locations nationwide. This campaign, ran from mid-August, focused to expedite tree planting efforts, especially during the ‘Swachhata Hi Seva’ campaign from September 17 to October 1, 2024.
Union Minister of State (Independent Charge) for Ayush and Minister of State for Health & Family Welfare, Shri Prataprao Jadhav, actively participated by planting an Amla sapling in memory of his mother. The Minister highlighted the importance of this campaign as a way for individuals to express their love for both their mothers and Mother Earth.
Minister of State for Agriculture and Farmers’ Welfare, Shri Bhagirath Choudhary, engaged in the ‘Ek Ped Maa Ke Naam’ campaign through a virtual event at the National Institute for Agricultural Extension Management, Hyderabad. Additionally, the Department of Agriculture and Farmers’ Welfare contributed through extensive tree-planting efforts, involving its various offices and subordinate bodies.
Minister of State for Ministry of Corporate Affairs and Ministry of Road Transport and Highways, Shri Harsh Malhotra, participated in a plantation drive at Kota House, New Delhi, as part of both the ‘Ek Ped Maa Ke Naam’ and Swachhata Hi Seva 2024 campaigns. The ministry’s officers also undertook mass cleanliness drives to support the government’s broader vision of environmental protection and Swachh Bharat.
Inspired by the campaign, the Ministry of Skill Development and Entrepreneurship (MSDE) led by Shri Jayant Chaudhary, undertook widespread plantation activities across its institutions. Over 11,778 trees were planted at Pradhan Mantri Kaushal Kendras (PMKKs), National Institutes for Entrepreneurship and Small Business Development (NIESBUD), Industrial Training Institutes (ITIs), National Skill Training Institutes (NSTIs), and Jan Shikshan Sansthans (JSS). The ministry’s efforts focused on integrating environmental consciousness with skill development, fostering a sense of community and sustainability among students, trainers, and local populations.
The Swachhata Hi Seva 2024 campaign, led by the Department of Drinking Water & Sanitation and the Ministry of Housing & Urban Affairs, emphasized cleanliness and green cover enhancement. Planting trees as part of this nationwide drive has bolstered the government’s commitment to a cleaner, greener India. The participation of government agencies like the Indian Army, Indian Air Force, Border Security Force, Sankalp Taru NGO, and local communities, further extended the reach and impact of the campaign.

Technological Boost: ‘Ek Ped Maa Ke Naam’ App

To support this initiative, Union Minister for Communications and Development of North Eastern Region (DoNER), Shri Jyotiraditya Scindia, launched the ‘Ek Ped Maa Ke Naam’ app. This innovative platform allows users to plant and dedicate a tree in honor of their mothers, with features such as easy image uploads, location tagging, and carbon credit tracking. The app even enables users to monitor the growth of their tree over time, offering a personal way to stay engaged in environmental protection.
The app’s user-friendly interface encourages individuals to become active participants in environmental conservation. Users can plant a tree, upload its image, and share their efforts on social media, inspiring others to join this meaningful cause.

A Vision for a Greener Future

‘Ek Ped Maa Ke Naam’ is a movement that reflects India’s commitment to a sustainable and environmentally conscious future. By combining respect for mothers with a call to action for environmental protection, this initiative offers a way for citizens to contribute directly to creating a greener planet.
The success of this campaign lies in its simplicity and emotional appeal, encouraging people across the nation to plant a tree as a tribute to their mothers. In doing so, they honor the nurturing power of both nature and motherhood, ensuring that future generations inherit a healthier and more sustainable world.

 

 

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

 

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