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April 28, 2025
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US Presidential Elections 2024: Attracting Eyeballs Globally

US Presidential Elections 2024: Attracting Eyeballs Globally
US Presidential Elections 2024: Attracting Eyeballs Globally
On November 5th, the oldest democracy in the world will elect a new president to lead the country for as long as four years. Tuesday will be the presidential election day for the United States where Democratic nominee Kamala Harris will face Republican candidate Donald Trump, the former US president.

The US Elections

Elections for the presidential candidate, in America, are not direct. Instead, Americans first vote to form an electoral college, which further elects the President. In total, there are 538 electors in the Electoral College. Out of this, 270 votes are required to reach the majority mark. 
The huge country is divided into several states, each electing a certain number of electors, depending on their population density. These electors are already chosen by the respective political parties to represent themselves in that state. In this way, a vote cast to elect an elector is eventually a vote for either of the two presidential candidates. And since the United States follows a winner-takes-all electoral college system, each state comes up with a clear majority of either a Republican or a Democratic. 
Usually, in all presidential elections, most states clearly lean towards one political ideology. But a few states, namely Georgia, North Carolina, Nevada, Arizona, Pennsylvania, Michigan and Wisconsin, will make this year’s presidential race more exciting. This is because these swing states have been equally targeted by both the parties and do not have a clear single inclination towards either.

US Looking Forward

The 2024 presidential elections have high stakes for the US and the rest of the world. Both political divisions agree very little with each other’s policy positions on major issues. US politics has become more polarized over the years, especially after the 2016 win of Donald Trump.
For instance, the country’s economy is one of the top issues for voters in this year’s elections. During Joe Biden’s term, who inherited an already battered economy post-COVID-19, was successful in reducing inflation from a peak of 9.1% in June 2022 to 2.4% in September 2024. The unemployment rate has also fallen from 6.4% in January 2021 to 4.1% in October 2024. But despite this, the democratic wing is unable to garner trust amongst voters, who still believe that the US economy is doing badly. This perspective of the voters is not unreasonable, as grocery bills and the cost of living have increased from what they were four years ago. 
Addressing this inhibition of the voters, Trump has promised to “make America affordable again”. His plan includes increasing oil drilling to reduce energy costs, reducing interest rates (something out of the control of the President) and introducing import tax to incentivise domestic manufacturing.
Similarly, the two political divisions also clash on policies on immigration, climate change and abortion. 
This year’s presidential election will also be important for the rest of the world because the US is indirectly involved in the ongoing conflict between Ukraine and Russia. While Harris has promised to keep up support for Ukraine for as long as it takes, Trump has been advocating that the country should disentangle itself from any conflict worldwide.

The Last Election Day

Voting for the presidential candidate ship already began as early as September. To date, more than 74 million people have cast their votes nationwide. While results for some states will be known sooner, other states will take a bit longer. This is because a few states have their own rules for counting. In other states, the process of counting can be lengthy because of population density.
Taking reference from the previous US election, it might take more than four days like in 2020, to count votes from a single state. What will catch everybody’s site is the results from the seventh swinger states.

Lahore Recorded Pollution of AQI 1900, Earns the title of World’s Most Polluted City

Lahore Recorded Pollution of AQI 1900, Earns the title of World’s Most Polluted City
Lahore Recorded Pollution of AQI 1900, Earns the title of World’s Most Polluted City
Lahore, the second-largest city of Pakistan held the top spot on a real-time list of the most polluted cities in the world, according to the data released by the provincial government and Swiss group IQAir. The city recorded an unprecedented high Air Quality Index (AQI) of 1900 recently. This has caused the authorities to take immediate measures as such dangerous pollution levels expose locals to severe health concerns.
As part of its emergency response plan to batter air pollution, the Lahore administration has issued work-from-home mandates and announced the closure of primary schools in various cities.
The government has shut primary schools for a week, advising parents to ensure children wear masks, Senior Minister of Punjab Marriyum Aurangzeb said during a press conference, as a thick blanket of smog enveloped the city.
To reduce vehicle pollution, 50% of office employees would work from home, said Aurangzeb.

Lahore records highest air pollution level ever

The government in Pakistan has also issued an advisory urging people to stay indoors, keep doors and windows shut, and avoid travel and going out of the house unless necessary. All the hospitals have also been given smog counters and asked to prepare for exigencies, according to Reuters.
The government has also imposed a ban on three-wheelers known as rickshaws and halted construction in certain areas to reduce pollution levels. The directive has been sent to factories and construction sites with an order of compliance and a warning that failing to do so might lead to shut down of the entity.

Pakistan blames India for high AQI

Senior Punjab Minister Aurangzeb described the air pollution situation as “unexpected” and said the rising detrimental pollution levels can be attributed to winds carrying pollution from neighbouring India.
“This cannot be solved without talks with India,” she said, adding the provincial government would initiate talks with its bigger neighbour through Pakistan’s foreign ministry.
The smog crisis in Lahore, similar to the situation in India’s capital Delhi, tends to worsen during cooler months due to temperature inversion trapping pollution closer to the ground.

Dell Laptops Secures First Spot for Fourth Year in TRA’s Most Desired Brands Report 2024, Apple iPhone Stands Second, Titan Third

Dell Laptops Secures First Spot for Fourth Year in TRA’s Most Desired Brands Report 2024, Apple iPhone Stands Second, Titan Third
Dell Laptops Secures First Spot for Fourth Year in TRA’s Most Desired Brands Report 2024, Apple iPhone Stands Second, Titan Third
In an impressive display Dell Laptops has claimed the title of the #1 Most Desired Brand of 2024 for an impressive fourth consecutive year, as revealed in the latest TRA’s Brand Desire Report. TRA’s annual rankings, based on in-depth interviews with more than 2,500 consumer influencers across 16 cities, provide a comprehensive view of the shifting desires and loyalties that define the Indian consumer landscape. This is the 10th edition of the report.
In the ever-evolving landscape of consumer preferences, adaptability is paramount. At TRA Research, we recognize the subtle shifts in aspirations and desires that continuously reshape the market. The Most Desired Brands Report is our endeavour to capture these dynamic trends with precision. Through meticulous analysis of consumer sentiment, we curate an extensive list of India’s top 1000 most desired brands, a reflection of today’s consumer pulse. This report not only highlights current market attitude but also serves as a valuable guide for businesses, enabling them to craft products and experiences that align deeply with consumer expectations,” stated N. Chandramouli, CEO, TRA Research.
In the top 5 Most Desired Brands of 2024, Dell Laptops led the list of 1000 brands, followed closely by Apple iPhone, which rose three ranks to secure the #2 position. Titan Watches was ranked #3, while Sony Televisions with a notable leap to #4, from its previous rank of 11. LIC continued its rise within the BFSI category, moving up eight positions to #5. The year’s ranking also saw automobile brands Honda Motorcycles jumped thirty-two ranks, and Maruti Suzuki made significant progress, climbing twenty-six ranks each to break into the top 10, showcasing robust consumer appeal for trusted, established auto manufacturers.
Overall, FMCG dominated as the top super-category with 155 brands represented, followed by Food & Beverage with 119 brands, Automobile with 106 brands, and Personal Accessories with 72 brands. Together, these super-categories accounted for over half (52.3%) of the entire list, underscoring the widespread and deep-rooted appeal of these essential sectors. The report also noted the debut of over 341 new brands among the top 1000, highlighting the fluid nature of Indian consumer preferences and the intensifying competition for their attention. Tata Safari was the only new brand that made it into the top 100.
The categories showing the highest consumer interest featuring the highest number of brands featuring in the report were Air Conditioners (19), Mobile Phones (18), Televisions (17), SUV – Brand (15), Four-Wheeler Manufacturer (13), Motorcycle Brand-Light (13) and Skincare (13). These seven categories totalled 108 brands, a little more than 10% of the 1000 brands listed in the report showing the categories with highest competition.
Among the then largest rank advancements are, Philips – Food Processor (+687 ranks), Bella Vita – Deo/Perfume (+680 ranks), Arun – Ice Creams (+677 ranks), Tissot – Premium Watches (+674 ranks), Renault – Four-Wheeler Manufacturer (+661 ranks), Tesla – Electric Car (+653 ranks), Aaj Tak – Hindi News (+604 ranks) and Mac – Premium Cosmetics (+603 ranks).
The ten biggest rank falls are, Reliance Mall (-731 ranks), Dabur Red – Ayurvedic Toothpaste (-687 ranks), Patanjali Pachak Hing Goli – Ayurvedic Digestive (-674 ranks), Godrej – Diversified Consumer Electronics (-659 ranks), Kotak Mahindra – Mutual Funds (-618 ranks), Dabur Real – Packaged Fruit Juice (-595 ranks), Pediasure – Kids’ Nutritional Supplement (-569 ranks), Britannia – Bread (-561 ranks), Dr. Ortho – Ayurvedic Pain Relief Oil (-537 ranks), and Colgate – Toothbrushes (-527 ranks).
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

CSR: Solar Panels Donated to Vardan Eye Multispeciality Hospital

CSR: Solar Panels Donated to Vardan Eye Multispeciality Hospital
CSR: Solar Panels Donated to Vardan Eye Multispeciality Hospital
Vardan Eye Multispecialty Hospital, an eye care facility by Vardan Sewa Sansthan, in Ghaziabad, has received a 45kW solar panel system donation by WIKA India. The panel was inaugurated today by Mr. Gaurav Bawa, Senior Vice President, WIKA India and Mr. Umang Gupta, Head of Operations, WIKA Ghaziabad in the presence of Shri Krishanveer Singh Sirohi, President of Vardan Sewa Sansthan, and Shri Vijay Shankar, Secretary. The donation displays WIKA India’s commitment to a healthier society.
The initiative aligns perfectly with WIKA India's core values of environmental responsibility and CSR efforts. This would help provide the hospital with a clean and renewable source of energy while also cutting down their operational costs and  dependency on the traditional energy sources.
“WIKA India is pleased to offer its support to Vardan Sewa Sansthan with the solar panel system. With an aim to develop a society which is more sustainable and efficient, we aim to ensure that the healthcare facilities like these are easily accessible to all,” said Mr. Gaurav Bawa, Senior Vice President, WIKA India Expressing his gratitude, Shri Krishanveer Singh Sirohi, President of Vardan Sewa Sansthan: “We are
immensely thankful to WIKA India for their generous contribution. The implementation of solar panel system will allow us to utilise our resources more to patient care instead of dealing with operational costs.”
WIKA India strongly believes in building a sustainable environment and this is yet another example of it.
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Coal India Limited commemorates 50th Foundation Day, Golden Jubilee Logo and Mascot launched 

Coal India Limited commemorates 50th Foundation Day, Golden Jubilee Logo and Mascot launched
Coal India Limited commemorates 50th Foundation Day, Golden Jubilee Logo and Mascot launched
Kolkata, India: Coal India Limited (CIL), under the Ministry of Coal, marked its 50th Foundation Day yesterday at the CIL Headquarters in Kolkata. The celebration was graced by Union Minister of Coal and Mines, G. Kishan Reddy, as the chief guest, along with Vikram Dev Dutt, Secretary of the Ministry of Coal, as the guest of honour. This significant event not only celebrated CIL’s remarkable contributions to the nation’s energy sector over the past five decades but also laid the groundwork for its future initiatives and strategic direction.
On this momentous occasion, Union Minister G Kishan Reddy, launched the Golden Jubilee logo and unveiled the mascot “Angara.” The logo symbolizes CIL’s pivotal role as the backbone of India’s energy sector, reflecting the company’s commitment to innovation, progress, and sustainability. The mascot embodies the strength and resilience of coal miners, highlighting their courage and dedication. The Mascot is inspired by Royal Bengal Tiger.
During his address, G. Kishan Reddy extended heartfelt congratulations to the officers, staff, and workers of Coal India Limited (CIL) for reaching the milestone of 50 years of operation and stressed that increasing coal production and enhancing supplies to reduce imports should be CIL’s foremost priorities. He underscored the importance of miners’ welfare and the rehabilitation of communities affected by mine closures. “Contractual workers play a significant role in Coal India’s output, and I applaud the management’s decision to implement Performance Linked Incentives for them, effective FY 2023-24,” he stated.
The Minister pointed out that under the visionary leadership of Prime Minister Narendra Modi, the Coal Mines Special Provision (CMSP) Act was enacted in 2015 to augment coal production through transparent allocation of coal mines via auction. This initiative has been pivotal in ensuring coal availability for sectors such as steel, cement, and power utilities. He further stated that the launch of commercial coal mining in 2020 ushered in transparency, ease of doing business, and investment opportunities, helping to open the coal sector. Expressing confidence in CIL, he stated that the company has the competency and commitment to compete in the current open market scenario.
Mr Reddy reiterated that while coal will remain a central component of India’s energy landscape for the coming decades, the nation is also heavily investing in renewable energy and addressing climate change. He commended CIL’s diversification efforts, including the setting up of a thermal power plant and foraying into critical mineral acquisition. In the Viksit Bharat initiative, Coal India has a vital l role to play and it needs to shoulder this responsibility.
Addressing the event, Secretary of Coal, Vikram Dev Dutt highlighted that CIL provides coal to Indian consumers at competitive rates compared to imported coal. He added that coal stocks at power plants reached 31.6 MT as on October 28, 2024, as compared to 18.8 MTs of corresponding period of last year with a growth of 68%, largely attributed to the contribution of CIL. Coal Secretary also said, Coal India should recalibrate its processes, operational and cost efficiency in accordance to the changing business dynamics.
Kishan Reddy also released the Strategy Report on Coal and Lignite Exploration, inaugurated the Mine Closure Portal, and announced the development of a 50 MW solar power plant at the Nigahi project of Northern Coalfields Limited, involving an investment of ₹250 crores. This solar initiative is expected to generate 49 million units of electricity. The Minister concluded the ceremony by presenting awards to outstanding performers in both institutional and individual categories, recognizing their significant contributions to CIL’s success.
As Coal India Limited celebrates this significant milestone, the organization reaffirms its commitment to driving sustainable growth and energy security for the nation. Looking ahead, CIL is poised to embrace new challenges and opportunities while continuing to uphold its legacy as a cornerstone of India’s energy sector.

 

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Going Net Zero: Cairn Oil & Gas signs MoU with UNEP’s Oil & Gas Methane Partnership 2.0

Gurugram, India: Cairn Oil & Gas, part of Vedanta Group and India’s leading private oil and gas exploration and production company, has signed a Memorandum of Understanding (MoU) with United Nations Environment Programme’s (UNEP) flagship methane reporting and mitigation initiative – Oil & Gas Methane Partnership (OGMP) 2.0, making it the first Oil & Gas producer in India to commit to effective reduction of methane emissions, further accelerating its efforts to decarbonise its operations.
OGMP 2.0 established a comprehensive framework that includes best practices for emissions management and a robust reporting system. It emphasises accurate measurement, reporting, and verification (MRV) of methane emissions to drive reductions effectively.
Under this MoU, Cairn will establish a 5-year methane reduction target and transparently report its progress to OGMP. This would enable Cairn to analyse its emission profiles and utilise the data to mitigate emissions cost-effectively. With this partnership, Cairn reaffirms its commitment to accelerate its efforts towards becoming Net Zero Carbon by 2030.
OGMP 2.0 covers over 40% of global oil and gas production empowering companies to improve the quality and accuracy of emissions data for effective methane reduction.
Welcoming Cairn to this partnership, Giulia Ferrini, OGMP 2.0 Programme Manager, said “We are thrilled to welcome our first member from India and hope that Cairn’s commitment will inspire other companies from the country to join OGMP 2.0 and contribute to improving methane emissions reporting and management practices in the oil and gas sector”.
OMGP 2.0 provides companies with credible means and science-backed framework to establish that they are progressing towards methane reduction targets, supporting the goals of the Paris Agreement and the Global Methane Pledge—a commitment by over 150 countries to reduce global methane emissions by 30% by 2030. By joining OGMP 2.0, Cairn has set a new benchmark in India’s oil and gas industry for methane transparency and actively contributing to the nation’s environmental objectives. This membership brings the first upstream oil and gas company in India into the initiative, doubling OGMP 2.0 coverage close to one-fourth of Indian oil and gas production.
Commenting on this partnership, Hitesh Vaid, Chief Financial Officer, Cairn Oil & Gas, Vedanta Ltd. said, “We are excited to join UNEP’s OGMP 2.0 to set and achieve our methane reduction targets. Setting new benchmarks in sustainable energy production, Cairn has become the first oil and gas company in India to adopt this programme. Our multi-faceted ESG strategy—spanning renewable energy integration, carbon capture utilisation and storage (CCUS), waste-to-energy projects adopting low carbon technologies, and extensive nature-based carbon solutions—highlights the extent of our dedication towards both environment and India’s energy security. With OGMP 2.0 membership, we aim to not only reduce methane emissions and become Net Zero by 2030, but also drive a broader industry transformation towards responsible and sustainable energy practices.”
Earlier this year, Cairn had announced the fast-tracking of its net zero commitments to 2030. Cairn is committed to enhancing its operational performance in synergy with climate change mitigation and further plans to minimise emissions through process optimisation, improved reliability, and low-carbon technologies. Cairn has successfully reduced potential gas flaring volume by 60% over the last four years. The multi-pronged long-term strategy to become Net Zero Carbon by 2030 is backed by a meticulous plan exploring new opportunities.

Oil and Gas Methane Partnership 2.0 (OGMP 2.0)

The Oil & Gas Methane Partnership 2.0 (OGMP 2.0) is the United Nations Environment Programme’s flagship oil and gas reporting and mitigation programme. OGMP 2.0 is the only comprehensive, measurement-based reporting framework for the oil and gas industry that improves the accuracy and transparency of methane emissions reporting. This is key to prioritising methane mitigation actions in the sector. If you can’t measure it, you can’t fix it. This comprehensiveness allows us to track and compare progress and performance across companies. OGMP 2.0’s data is one of the key components of UNEP’s International Methane Emissions Observatory’s solution to the methane data problem. IMEO is an initiative that drives action on methane reduction.

 

 

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CSR Initiative to Revitalize Doddasaggere Botanical Garden through Water Conservation

CSR Initiative to Revitalize Doddasaggere Botanical Garden through Water Conservation
CSR Initiative to Revitalize Doddasaggere Botanical Garden through Water Conservation
LM Wind Power (India) Pvt. Ltd., in partnership with United Way Bengaluru (UWBe), successfully inaugurated two water bodies in the Doddasaggere Botanical Garden, marking a major milestone in sustainable water conservation and ecosystem restoration. The ceremony, graced by leaders from LM Wind Power, UWBe, and The Department of Horticulture, Karnataka, included a traditional Bagina ritual to celebrate the filling of the ponds and the positive impact the project will have on the botanical garden.
Spanning 228 acres, Doddasaggere Botanical Garden is part of an ambitious project by the Karnataka Department of Horticulture to establish five botanical gardens in Karnataka, modelled after the iconic Lalbagh Botanical Garden in Bengaluru. This biodiversity hub, now home to diverse bird and reptile species and lakhs of trees and plants, previously relied heavily on borewells for its water needs. The creation of the new pond and the restoration of the existing one have made the garden self-sufficient, storing an impressive 4.5 crore Liters of rainwater to support year-round irrigation and biodiversity sustenance.
“Being part of this transformative project at Doddasaggere Botanical Garden is a meaningful step in our commitment to sustainability. Together with United Way Bengaluru and the Horticulture Department, we have created water resources that will nurture this green space for years to come. It’s rewarding to know that our collaboration is contributing to Karnataka’s environmental heritage, and we look forward to more such initiatives that make a lasting difference for both nature and the community “said Rajesh Lobo, Executive – Senior Plant Director, LM Wind Power
“We extend our heartfelt gratitude to LM Wind Power and United Way Bengaluru for their remarkable dedication in restoring waterbodies at Doddasaggere Botanical Garden. Their partnership has revitalized essential water resources and aligns with our mission to develop sustainable green spaces that support biodiversity. This project exemplifies the power of public-private collaboration in advancing environmental conservation, and we are eager to see more such initiatives that contribute lasting benefits to Karnataka’s ecological heritage.” – Said Dr. M. Jagadesh, Joint Director, Horticulture Department, Lalbagh Botanical Garden, Bengaluru
“Our enduring partnership with LM Wind Power and the Horticulture Department has empowered us to develop impactful, sustainable solutions for local communities. The successful restoration of ponds at Doddasaggere Botanical Garden showcases the incredible results we can achieve through collaboration. We are thrilled to see our shared vision materialize and are eager to continue our journey together, embarking on many more initiatives that benefit both the environment and the communities we serve” said Rajesh Krishan, CEO, United Way of Bengaluru.
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CSR: SEDI Centre Relocated to Bathinda from Goniana to help upskill more local youth

CSR: SEDI Centre Relocated to Bathinda from Goniana to help upskill more local youth
CSR: SEDI Centre Relocated to Bathinda from Goniana to help upskill more local youth
Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, proudly announces the move of its Skill & Entrepreneurship Development Institute (SEDI) Centre from Goniana to Bathinda. This state-of-the-art facility expands its overall outreach to 100 villages, significantly increasing access to skill development and entrepreneurial opportunities for rural communities. This SEDI Centre was previously located at Goniana and has been relocated near the bus stand in Bathinda to cater to a wider youth audience through easier access.
The inauguration of this new SEDI Centre witnessed the launch of two vocational batches: Assistant Electrician and Microfinance Executive, providing vital skills to local youth to improve their employability and economic standing, with plans to also introduce the Assistant Beauty Therapist course.
The event highlighted the commendable efforts of the SEDI team in transforming lives through sustainable skill-building initiatives. Trainees were encouraged to seize these opportunities, which promise brighter futures and enhanced employability for the local community.
Ambuja Cements’ commitment to empowering rural communities, creating a lasting socio-economic impact, and contributing to nation building through the empowerment of youth is highlighted through these efforts.
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IIT Madras launches 1,000 Data Science Scholarships with CSR support for underprivileged students

IIT Madras launches 1,000 Data Science Scholarships with CSR support for underprivileged students
IIT Madras launches 1,000 Data Science Scholarships with CSR support for underprivileged students
Chennai, India: Herbalife, a premier health and wellness company, community and platform entered into a Memorandum of Understanding (MoU) with the Indian Institute of Technology (IIT) Madras to provide 1,000 scholarships for students pursuing the foundational level of the IITM BS Degree in Data Science and Applications. This initiative aligns with IIT Madras’s vision of “IIT Madras for All,” which strives to make high-quality education accessible to students from diverse economic backgrounds across India.
The MoU signing ceremony, held at IIT Madras, was attended by Shri Uday Prakash, VP – Strategy and Implementation, Herbalife India, along with Prof. Ashwin Mahalingam, Dean of Alumni and Corporate Relations IIT Madras, Mr. Kaviraj Nair, CEO of Alumni and Corporate Relations, and other IITM representing members.
The “Merit-cum-Means Scholarship for the IITM BS Degree in Data Science and Applications” not only aims to support underserved students but also ensures that 50% of the scholarships are reserved for female students. This commitment enhances the initiative’s dedication to promoting gender equality and encouraging female representation in Science, Technology, Engineering, and Mathematics (STEM) fields.
As part of its Corporate Social Responsibility (CSR) efforts, Herbalife India is dedicated to bridging educational gaps and providing transformative opportunities for individuals who have historically faced barriers to higher education. The flexible nature of this degree program allows students to pursue diplomas or degrees in Data Science and Programming, thereby unlocking pathways to employment, economic mobility, and personal growth.
Uday Prakash, VP of Strategy and Implementation, Herbalife India, said, “Education is a cornerstone of economic development and inclusivity in our country. Our collaboration with IIT Madras aims to equip economically disadvantaged students with essential skills and opportunities. This initiative not only empowers them to compete on a global stage alongside their peers but also encourages a more inclusive workforce by actively promoting female participation in technology, which is crucial for driving innovation and growth in the economy.”
Prof Ashwin Mahalingam, Dean – Alumni and Corporate Relations, IIT Madras said, “With over 11,000 students on campus, we at IIT Madras always strive to provide diverse, quality education to as many as possible, but we know that true reach requires collaboration beyond our walls. Our engagement with Corporates through Corporate Social Responsibility and philanthropy enables us to provide scholarships, bolster research, and expand our educational impact in ways that simply wouldn’t be possible otherwise. We’re incredibly grateful for Herbalife’s support in advancing these initiatives and driving meaningful change.”
The education market for data science in India is expected to surge from $299.75 million in 2023 to $2.04 billion by 2028, reflecting a CAGR of 46.77% as per a report by an Indian edtech platform. By providing access to in-demand skills through this program, Herbalife India and IIT Madras are poised to create significant opportunities for individuals and their families.
This collaboration represents a powerful model for educational advancement and community development in India—committed to accessibility, inclusivity, and empowerment for youth from underserved backgrounds. The scholarship recipients also benefit from career-focused mentorship and hands-on industry experience through internships, enhancing their professional prospects in this high-demand field.

 

 

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Suzlon Energy Limited Spent Rs. 95 Lakhs for CSR in FY24

Suzlon Energy Limited Spent Rs. 95 Lakhs for CSR in FY24
Suzlon Energy Limited Spent Rs. 95 Lakhs for CSR in FY24
Renewable energy is widely acknowledged as the most effective tool against climate change. The current state of renewable energy will serve as a solid foundation, but much more needs to be constructed on top of it in order to achieve the complete transition to renewable energy in India.
Since its inception in 1995, Suzlon has been synonymous with renewable energy and has been a consistent contributor to India’s green energy journey. In our #LetsTalkCSR series, we are evaluating the CSR initiatives of Suzlon Energy Limited.

About Suzlon Energy Limited

Since 1995, Suzlon has been regarded as a leader in developing Wind energy solutions. Suzlon Group has transformed and reinvented the Renewable Energy sector over more than 25 years and established a prestigious name for itself in product and technological innovation. Suzlon is powering a sustainable future for tomorrow with its expertise in wind energy systems with its strong presence in 18 countries across Asia, Australia, Europe, Africa, and the Americas.
Suzlon’s broad selection of durable products, backed by cutting-edge R&D and more than 20 years of experience, are made to provide customers with the best performance, highest yields, and highest return on investment possible. Suzlon’s myriad of programmes to safeguard the environment, build stronger communities, and drive responsible growth are all guided by the idea of sustainable development.

CSR of Suzlon Energy Limited

The Suzlon Foundation, the Suzlon Group’s corporate social responsibility division, kept the social development ecosystem alive with its unique impact model, SUZTAIN.
In the financial year 2024, Suzlon spent a total of Rs. 95 lakhs for CSR positively impacting communities over a million households. These initiatives were concentrated on six main areas: Environment, Empowerment, Health, Livelihood, Education, and Civic Amenities. They were planned in consultation with local communities and carried out in partnership with over 60 institutions, including government bodies, private agencies, and corporate foundations.

Suzlon’s CSR Model

‘SUZTAIN’ is a unique approach that has matured from an existing provider-beneficiary development approach for development to a partnership approach wherein local communities, development functionaries, employees, company CSR teams, government departments, and NGOs work together in planning, implementing, monitoring and sustaining village level sustainable development interventions. The approach is implemented through the ‘Engage-Empower-Sustain’ principles of Suzlon’s CSR.
The CSR program’s long-term expected impact in remote rural areas is to form, strengthen and institutionalise the Village Development Committees (VDC). These empowered community-based institutions will steer the village’s development process over time when Suzlon’s CSR exits from the town to focus on other unmet strategic development needs of the area. The VDC is formed to bring collectivism to the village. The VDC then undertakes a journey through a seven-stage social engineering and behaviour change process through a systematic handholding with knowledge, awareness, skills, and network connections.
The mid-term expected impact of the CSR program is to address other significant but the unarticulated need of the most neglected persons of the community like the old, under-fives, sparrows, local civic environment, specially-abled and vulnerable adolescent girls who will never find their needs articulated through the VDC due to the village power dynamics and lack of social awareness in the initial period. Thus, Suzlon’s CSR has programmed the “Zero” initiatives undertaken across the states as and when resources are available. These include the following initiatives towards achieving:
– Zero garbage – Managing plastic and wet waste responsibly and sustainably;
– Zero sparrow deaths – Creating bird nests, feeders and water troughs;
– Zero waste – Recyclable waste materials into innovative rural use products;
– Zero darkness – Lighting up un-electrified households and hamlets;
– Zero malnutrition – Reducing malnutrition deaths of under-fives with Vitamin A and de-worming tablets;
– Zero drought – Trees plantation and Water conservation enhancing ground water table;
– Zero COVID – Supporting with devices and materials to prevent COVID infection.
The immediate expected impact is the integrated development of the community by conducting activities that address the immediate basic needs of the entire village. The basket of interventions is very diverse, unique and customised for every village depending on the needs of its people. The implementation is through full community participation, harnessing traditional local know-how and modern practices. Each of the activities conducted under the CSR program is categorised into one of the six thematic areas: Civic amenities, Education, Environment, Health, Livelihood and Empowerment.

Environmental Interventions

In the year 2022-23, a total of 26,569 tree saplings from 73 different local species were planted. These trees, including fruit-bearing, shade-providing, horticultural, and agroforestry plants, contributed to enriching biodiversity, improving health, and enhancing livelihoods. With dedicated caretakers and effective monitoring, 72% of the planted saplings survived.
Awareness programs on tree plantation were conducted for over 1,000 students to foster an attitude of environmental protection. A significant amount of water, totaling 110,386 cubic meters, was conserved, particularly in drought-prone areas, through various initiatives such as farm pond construction, bore well recharge, pond desiltation, rainwater harvesting, and tree plantation.
The increased water availability benefited 6,249 villagers across nine villages. The Suz-HOOK initiative, aimed at behavioral change in rural households under the ‘Zero Garbage’ program, resulted in the collection and recycling of 4,540 kilograms of plastic waste from 115 villages and 46 locations surrounding Suzlon premises.
Under the ‘Zero Sparrow Deaths’ program, 6,807 bird conservation units, including nests, water troughs, and bird feeders, were installed, benefiting 19,572 birds of 24 species. Additionally, 2,785 stakeholders participated in 109 activities such as tree plantation, plastic collection, bird conservation, quizzes, pledges, and awareness sessions as part of World Environment Day celebrations.
Moreover, 29,248 kilograms of recyclable waste materials were converted into 5,754 innovative products, such as washbasins, bird nests, Suz-Hooks, pen holders, signboards, safety posters, flowerpots, dustbins, doors, stools, and library cupboards, which proved useful for students, birds, and people alike.
Support for responsible disposal of sanitary pads was provided to five village schools in Tamil Nadu, where 1,333 girl students benefitted, and 686 kilograms of sanitary pad waste were incinerated. Additionally, 236 kilograms of peacock feed were provided to enhance the dwindling peacock population in a village in Gujarat, benefiting 50 peacocks.
Sixty farmers benefited from organic farming training awareness, which provided insights into low-cost techniques that are environmentally friendly and safe for humans. Seed broadcasting was carried out in hilly areas of Karnataka, covering 10 hectares of land to facilitate the growth of saplings.
Furthermore, to instill environmental consciousness among young minds, 2,000 saplings were raised in a school in Maharashtra through a nursery for subsequent plantation in the village.

Empowering the Citizens

Before the pandemic, Suzlon established over 500 Village Development Committees (VDCs). Efforts were made during the current reporting period to gradually revive them. The process of strengthening these VDCs was restarted in seven states of India, focusing on selected VDCs as a priority. These committees were aligned with a structured seven-stage empowerment process. After reaching stage four, 91 VDCs began livelihood activities such as renting out event management equipment, setting up RO water filtration units, tailoring units, renting agricultural service equipment, manufacturing reusable sanitary pads, renting masonry construction tools, and marketing palm products. Of these, 75 out of 91 VDCs (82%) are now profitable and will soon be able to contribute financially to village development.
An exposure visit was organized for 26 VDC members to learn about local innovative practices in Rajasthan, Andhra Pradesh, and Gujarat. Suzlon believes that these VDCs will eventually work towards the sustainable development of the villages once Suzlon shifts its focus to other strategic needs.
Furthermore, Suzlon has consistently empowered rural women to achieve financial and social independence through Self-Help Groups (SHGs). This initiative aims to enhance women’s participation and development, ultimately uplifting their families and villages.
In Gujarat, Suzlon celebrated the International Day of Persons with Disabilities by honoring 43 volunteers from 18 villages for their dedicated service to persons with disabilities.

Healthcare Initiatives

In FY 2023, general health camps provided essential healthcare services to 2,310 villagers. Recognizing the challenges women face in seeking healthcare due to social, economic, and physical barriers, special initiatives reached out to 4,573 village women. Activities included cancer screenings, other health check-ups, and distribution of reusable cloth pads to 482 women in Rajasthan to promote feminine hygiene and protect their health.
In Karnataka, video screenings on women’s health were conducted for 100 women in seven villages, while awareness sessions on infant nutrition and personal hygiene were held for mothers and households in Madhya Pradesh and Andhra Pradesh respectively. Additionally, health awareness sessions were conducted for pregnant women in Karnataka, Gujarat, and Rajasthan.
In Maharashtra, sessions on snakebite awareness and prevention were held for 170 students from seven schools, while dengue awareness programs reached 150 villagers in Karnataka. Blood pressure and sugar diagnostic camps benefited 263 villagers in Karnataka.
Efforts were made to address malnutrition in Madhya Pradesh through the distribution of supplementary food to 40 malnourished children. Eye screening camps were organized to diagnose refractive errors and cataracts, with 80 patients undergoing successful cataract surgeries in Tamil Nadu, Karnataka, and Gujarat. Eye-cataract screening camps were also held for truck drivers in Tamil Nadu, resulting in 18 drivers receiving cataract surgeries.
In Tamil Nadu, open gym equipment was provided to enhance physical activity for children, contributing to better health outcomes. Health camps for police personnel in Tamil Nadu identified health issues in 80 individuals, who were referred for further treatment. Vehicle support for polio vaccination coverage was provided to a Primary Health Centre in Gujarat, benefiting 500 eligible children, and a refrigerator was donated to the Health Department in Tamil Nadu for storing essential items.
Suzlon clinics, initially set up for employees, are now accessible to village community members as well. In FY 23, nine Suzlon Medical Officers attended to 29,535 patients through free clinics and conducted health camps in 41 villages, extending healthcare services to remote areas.

Enabling Livelohoods

This year, Suzlon focused on supporting farmers through various livelihood initiatives, reaching over 3,048 farmers. To promote sustainable income, 2,100 horticulture plants were provided to 210 farmers. In Maharashtra, 1,382 farmers received agriculture pipeline support, ensuring water availability for 12 months, resulting in increased crop production and an estimated cumulative income rise of ₹8 lakh for farmers.
In Madhya Pradesh and Rajasthan, improved farming methods led to a cumulative income increase of ₹2.55 lakhs for 135 farmers. Additionally, 130 farmers in Madhya Pradesh and Karnataka cultivated green fodder, resulting in a cumulative income increase of ₹70,000. In various states, 2,062 farmers benefited from the Liquid decomposer technique, increasing their income through manure production.
Furthermore, 48 farmers and 200 livestock animals in Madhya Pradesh benefited from improved fodder grass seed distribution, while 1,923 animals were vaccinated in Tamil Nadu. Additionally, 2,990 community members received support for livelihood activities such as goat rearing and small businesses.
In Karnataka and Gujarat, 150 farmers received Integrated Agriculture and Land-Based Livelihood (IABLP) training. In Madhya Pradesh, 300 farmers adopted new practices through the Kisan Pathshala initiative. Twenty-two youths in Tamil Nadu received training in honey beekeeping.
Tailoring machine support benefited 78 villagers and women in Gujarat, Madhya Pradesh, Rajasthan, and Tamil Nadu, enabling income generation. In Karnataka and Tamil Nadu, 15 women received sewing machines as part of Suzlon’s meaningful birthday celebrations, resulting in a ₹0.94 lakh income increase. Additionally, tailoring training provided to 37 women in Madhya Pradesh, Rajasthan, and Gujarat led to a ₹0.86 lakh income increase.
Suzlon CSR sponsored the Paatkori initiative in Kutch, supporting artisans to enhance their livelihood opportunities. Loans with minimum interest were provided to 138 households in Karnataka and Tamil Nadu, and 30 Self-Help Group members received financial support through a revolving fund in Andhra Pradesh and Maharashtra, mainly for purchasing livestock or starting small businesses.
In Tamil Nadu, one deserving family’s annual income increased by ₹12,000 through livelihood support for laundry services.

Education

In FY 2023, Suzlon supported 401 schools through various initiatives, benefiting students by increasing their knowledge, providing access to amenities, and exposing them to modern facilities. A total of 37,086 students were supported through these education activities.
To improve school infrastructure and ensure safety, support was provided for enhancing facilities such as compound walls, playground wire fencing, and playground leveling, benefiting 193 students in Gujarat and 300 students in Tamil Nadu. Additionally, 1,895 students in Maharashtra, Tamil Nadu, and Rajasthan received school furniture support.
In Karnataka, 150 students underwent digital internet training to prepare them for the digital world, while 310 students benefited from the installation of Digital E-learning units. In Maharashtra, 117 students learned computer skills.
Support was extended to Anganwadi centers in Gujarat for 348 under-five children to facilitate e-learning. Furthermore, 875 students in Gujarat benefited from library cupboard support, and 1,877 students in Tamil Nadu received library kits.
Education kits, consisting of notebooks and accessories, were provided to 12,318 students in Maharashtra, Madhya Pradesh, Tamil Nadu, Andhra Pradesh, and Telangana. Thirteen winners were identified out of 95 participating students in a school competition in Karnataka, aimed at developing students’ personalities.
In Maharashtra, 65 students from eight schools participated in chess board training and competitions. Forty students from families with no educational background showed improved scholastic performance due to interventions from tuition center initiatives.
Awareness programs on the environment benefited 2,986 students in Madhya Pradesh, Rajasthan, Tamil Nadu, and Gujarat. Additionally, a road safety program was undertaken for 180 students in Tamil Nadu, promoting safety habits among them.

Providing Civic Amenities

LED bulbs were installed in 1,000 households and 133 streetlights, resulting in saving over 771,200 hours of conventional energy. Additionally, 20 solar streetlights, 90 Solar Home UPS, and 60 solar lighting systems in schools saved 27,860 hours of conventional energy.
Installation of a drinking water tank at a Primary Health Centre in Maharashtra provided 5,000 cubic meters of water for villagers’ drinking purposes. In Gujarat, water tank installation ensured 3,000 cubic meters of water for 1,500 domestic animals. Repairing a farm pond in Maharashtra increased groundwater capacity by 1,000 cubic meters, benefiting 125 villagers. Similarly, water tank installation in a school in Rajasthan provided 600 cubic meters of water for 40 students. Cleaning a water canal in Tamil Nadu provided 300 cubic meters of water, decreasing water scarcity for 100 villagers and increasing water storage capacity by 290 cubic meters.
Support for Anganwadi centers, including play materials, meal plates, educational charts, and more, benefited 5,754 children in various states. Additionally, 370 specially-abled individuals received support such as wheelchairs and hearing aids. Safety equipment such as fire extinguishers were provided to a school in Tamil Nadu and anti-smoke masks to fire rescue personnel. Mosquito spray machines were provided to prevent mosquito-related diseases in 450 villages in Tamil Nadu.
CCTV cameras supported by the Police Department in Karnataka helped detect 24 crime and accident incidents. Traffic button lights supported by the Police Department in Tamil Nadu protected citizens’ lives in approximately 100 incidents and accidents. Sports kits were provided to youth and students in various states. Toilet repair and construction benefited students in Maharashtra, and sound systems installed in villages in Gujarat facilitated community mobilization and communication during the COVID-19 pandemic and beyond.

Disaster Response

To prevent the spread of COVID-19 and lessen its effects, 930 villagers were provided with COVID-19 Control Kits containing items like temperature screening guns, masks, and sanitizers. They also received regular awareness sessions on pandemic prevention and control measures across different regions of the country.
In Tamil Nadu, 15 personal protective equipment (PPE) kits were given to sanitary workers who were at risk. Additionally, reusable cloth masks were distributed to 350 villagers in Rajasthan to help protect them from the virus.
In Tamil Nadu, 2,000 villagers were screened for COVID-19 symptoms using pulse oximeters and temperature screening guns, which were provided to two Gram Panchayats.

Employee Volunteering and Employee Giving

In FY 2023, Suzlon’s CSR initiatives, driven by employee volunteering and giving, aimed to support families in need, alleviate medical expenses, provide financial aid to families of deceased employees due to COVID-19, empower women through livelihood support, assist people with disabilities, offer educational tools to students, and protect the environment.
A total of 7,341 volunteers participated in these initiatives, including 4,651 Suzlon employees and 2,690 contract staff, contributing 60,780 person-hours. Additionally, 389 employees made voluntary donations totaling ₹18.29 lakh across 746 instances, while 345 employees, 24 business teams, 12 vendors with 91 team members, and 5 customer teams donated directly, amounting to over ₹90 lakh.
The donations supported medical treatment and educational needs of individuals in Maharashtra and Tamil Nadu. Suzlon also initiated meaningful birthday celebrations, resulting in ₹3.10 lakh contributions from employees and their families. These funds were used for various activities, including providing tailoring machines to rural women, mobility devices to people with disabilities, distributing notebooks to needy children, and planting and protecting trees.
Special initiatives were promoted to encourage employee involvement and benefit villages directly. These included challenges such as cloth bag promotion, community electricity energy awareness promotion, Suz-HOOK assembly challenge, and Suzlon Walkathon challenge. These initiatives resulted in significant contributions, including donations of cloth bags and steps walked by employees, matched by funds from Suzlon for various CSR causes.

Conclusion

Through its Corporate Social Responsibility (CSR) and Sustainability strategy, Suzlon is committed to achieving the UN- Sustainable Development Goals (SDGs), UN Global Compact Principles, and National Voluntary Guidelines (NVGs) since 2008. Suzlon with its measurable, impactful and self-sustaining CSR activities, aims at supporting rural and underprivileged communities to become self-reliant.

Hindi Manch

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