Easily in the top tier family-run Indian businesses, the Bajaj Group has a diverse footprint. The group has made its mark in the steel, finance, insurance, white goods and automobile sectors.
1. About the company
The popular “Hamara Bajaj” slogan has given way to “World’s Favourite Indian” for the group’s flagship company Bajaj Auto but Indian consumers will always have a special place for the former. Not only is Bajaj Auto is the world’s 4th largest maker of 2 & 3 wheelers, it has democratised motorcycle racing in India and introduced the first Quadricycle to the Indian market.
1.1 Legacy
The Bajaj Group has pre-independence roots, having been founded in the year 1926 by entrepreneur- philanthropist Jamnalal Bajaj when the struggle for freedom from the British Raj was at its height. Although Jamnalal Bajaj was a businessman, he had a strong moral compass and was devoted to the freedom struggle. He participated in various activities in step with the great leaders of our nation. In fact, he was so close to Gandhiji that the Mahatma took him under his wing and adopted him as his own. Bajaj’s close involvement with Mahatma Gandhi trickled down to the company’s values and penchant for corporate social responsibility. Long before CSR became mandatory, Bajaj Auto and the other companies in the group have been engaged in social welfare and Nation Building.
