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March 29, 2025

Author: Sanjeev Anand, IndusInd Bank

Indian Army Making India Proud – On and Off the Battlefield

The Indian Army is among the largest in the world in terms of sheer strength but is second to none when it comes to...

Never Undermine An Underdog

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what...

Music: A Performance Booster For Athletes

Think of a Premier League game, any premier league game from last season. When the players are walking into the stadium, there’s one accessory...

An Ode To India’s Mr. Consistent Genius!

When it comes to sport in India, the word consistency has applied to but a few. Sporting talent has seen but not always conquered,...

India As A Football Nation

There is something about the World Cup, doesn’t matter what sport or who is playing. It is a special feeling to feel involved in...

Beyond Cricket: How Indian Sports Is More Than Just India’s Favourite Pastime

During any Olympics, an athlete burrowing deep into the collective conscious is hardly news. But on 14th August 2016, something special was unravelling. The...

The Evolution: Indian Sports at a Global Arena

The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a starting point, what is that moment when you felt Indian sport made that shift?

‘Mission Eleven Million’ And Its Role To Change The Football Landscape Of India

India had arrived finally at the international football scene and would be rubbing shoulders with the big players of the world.

The Story Behind India’s Sporting History

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to...

Aspirational Brands Pick Inspirational Sport

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way...

Sports: A Catalyst In Strategic Community Growth

The last few months have made the internet a slightly more visually appealing place than it has been for quite some time now, especially...

Realising India’s Dream of a Great Sporting Nation

When I started playing squash in 1986, I hardly had an idea about what an attractive, mobilizing and inspiring force “Sport” could be. Sport...

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