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April 28, 2025

Author: Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia

For ages, new beauty brands with ‘stronger’ ingredients and ‘better results’ have been cropping up in the market, making it hyper-competitive. As more and more brands fought to outshine each other, the industry became a space...
Since ages, women were made to believe that beauty is something that deals with one's outward appearance. Women, through various marketing campaigns by beauty brands, were forced to accept the fairer, the better ideology. However, as...
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