Responsible Bollywood star and India’s very own ‘Pad Man’ Akshay Kumar has joined forces with the Niine Movement to announce the launch of Run4Niine in up to 500 cities in India on March 8 to mark International Women’s Day.
Said Akshay, “International Women’s Day is a significant day for women and girls across the world; a day when not only women are celebrated for their achievements and contributions in all sectors of life but a cold reminder of the inequalities that exist in our society which have held girls and women back for centuries. International Women’s Day serves as a fitting day for Run4Niine, where EVERYONE can come together in solidarity to tackle menstrual taboos.”
As an inclusive initiative, Run4Niine will bring together both genders, across all ages, backgrounds and of all abilities – to run, walk, jog and wheel across their cities, and help break the silence associated with menstruation and to join the ‘Chain of Niine’.
Akshay will flag off Run4Niine in Lucknow. The star will also be a part of a special event extravaganza where guests will be entertained and inspired to talk about the importance of menstrual hygiene awareness.
Asked why he is associating with the event, he said, “When I made the movie Pad Man, I was hoping for it to turn into a conversation. But today, after a year, I can proudly say that it has grown to become a phenomenal movement, at a grass roots level. I am excited to announce my partnership with the Niine Movement to take this to the streets of India.”
Run4Niine marks the next step in the Niine Movement’s 5-year ambitious plan for action on menstrual hygiene awareness, which is to engage the youth.