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The Only Acceptable Act Of Division


With a variety of waste issues always making the rounds, the new initiative coming to light is that of waste segregation. The Swachh Bharat mission volunteers are going places to educate people about dry waste and wet waste. It is imperative for us citizens to take steps and gain knowledge about our household waste methods to be implemented.

To encourage the same and improve waste segregation, in Hyderabad, the city’s civic body is all set to recognise and reward home makers with high degree of civic sense.

The Greater Hyderabad Municipal Corporation (GHMC) plans to give away a cash prize of Rs1 lakh under ‘Swachh Housewives’ category every month. Those who segregate wet and dry waste at home and hand it over to the garbage collector will be eligible for the prize.

The winner from the entries will be chosen through a lottery system, according to GHMC Commissioner B. Janardhan Reddy.

CSR funds

The prize money will be sponsored by a private organisation from its corporate social responsibility (CSR) funds.

5548521743_1c41eeae4d_bFor proper implementation of the initiative, a mobile app will be created. Those who want to participate can register and apply through the mobile app to be eligible for the draw. The local GHMC workers will then check if the claims of the participants of segregating waste are true.

The GHMC will also take up the campaign of waste segregation on a large scale in schools as per the directions of Minister for Municipal Administration K.T. Rama Rao.

Focus on students

The GHMC will create awareness through various programmes encouraging students to spread the message to their family, friends and relatives. The GHMC will partner with corporates like ITC for this purpose.

One such programme launched plans to involve upto 10 lakhs students of government and private schools in the near future to create awareness. Publicity campaign at school level will be taken up duly coordinating with the heads of the school managements in the months of July and August to ensure 100% segregation at household levels.

(With inputs from Hindu)

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The CSR Journal Team