Mumbai’s ultimate shopping destination, Phoenix Marketcity Mumbai is proud to announce the unveiling of a breathtaking installation ‘The Whistling Whales’. This initiative is aimed at raising awareness and promoting marine life conservation in India.
The decor is a life-sized, majestic sculpture of Whales, meticulously crafted by talented artists and marine life enthusiasts. The installation entails stunning attention to detail, bringing the gentle giants to life, reminding visitors of the beauty and significance of marine biodiversity.
Need of the hour!!
The primary goal of the whale setup is to foster a sense of environmental responsibility and inspire positive and urgent action for marine life conservation in India. The installation seeks to create a powerful visual & audio impact that sparks curiosity and engages the public in conversations about protecting our oceans and aquatic ecosystems.
Education and Information will lead the way
Alongside “The Whistling Whales” exhibit , we will showcase marine photography by renowned photographers like Pratik Chorge, Prathamesh Khedwan, and Sarang Naik, complemented by informative panels and multimedia presentations. These offer valuable insights into marine ecosystems’ significance in sustaining life on Earth. Discover India’s diverse marine species and the threats they face from pollution, habitat loss, and climate change. Our aim is to inspire visitors to embrace sustainable practices in their daily lives.
“I am proud to present this awe-inspiring ‘The Whistling Whales’ to our esteemed visitors of the Phoenix Marketcity Mumbai. Through the sheer magnificence, we aim to inspire an appreciation for the wonders of marine life and foster a collective responsibility to conserve our oceans. Together, let us harmonize our efforts, protect our precious marine ecosystems, and ensure a flourishing home for these majestic creatures for generations to come. At Phoenix Marketcity Mumbai, we are dedicated to providing our customers with a truly unique and incredible experience every time they visit, aligning perfectly with our mission to create unforgettable moments while also promoting environmental awareness. ” -Mayank Lalpuria, Vice President Marketing, The Phoenix Mills Ltd
Supporting Local Communities
Phoenix Marketcity Mumbai has collaborated with a prominent marine conservation NGO- Coastal Conservation Foundation to support their efforts in safeguarding India’s marine ecosystems. Marine Life of Mumbai is the flagship program of the Coastal Conservation Foundation (CCF), a marine research and conservation organization. The NGO will be displaying a short film, Hidden In Plain Sight, through which the goal of CCF is to raise awareness about the fascinating array of marine life that can be found along the coast of Mumbai and to encourage the public to rediscover these natural treasures hidden in plain sight. Visitors will have the opportunity to learn about these organizations and actively contribute to their conservation initiatives through donations and other forms of support.
Shaunak Modi, Director and Co-founder at Coastal Conservation Foundation said “We have collectively ignored the wellbeing of our seas and oceans for quite long. Whether it’s giving us oxygen or providing sustenance to a large populace worldwide, the health of our oceans plays a crucial role in our survival. We are interlinked. Marine conservation truly is the need of the hour and it makes me very happy to see Phoenix Marketcity giving support in amplifying our concerns and efforts in a bid to conserve our shores. What better way to celebrate our oceans than with the most magnificent creatures that inhabit them. I hope to see this support continue in the years to come.”
Ending on a sustainable note
In line with our dedication to environmental sustainability, the management of Phoenix Marketcity Mumbai has chosen to disassemble the installation using eco-friendly methods. Additionally, we are proud to announce that the entire installation will be fully recycled within our facility, aligning with our commitment to environmental responsibility.
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