Amway India partners with MAMTA-Health Institute for Mother and Child, to help and empower communities through COVID-19

Amway India, one of the country’s leading FMCG direct selling companies, continues to mobilize efforts to support vulnerable communities in the areas of health, hygiene, safety, education and skill development. In line with its commitment to helping people live better, healthier lives, Amway India has been constantly exploring ways and means to support the communities and has further intensified its efforts to provide them assistance during the COVID-19 pandemic.

As maintaining safety and hygiene are of utmost importance during the pandemic and hence Amway India has conducted sanitization and disinfection drive in the premises of 12 NGO partners across India, nine Anganwadi centers under the Power of Five nutrition and education programme in Delhi, 15 villages in Dindigul district to reduce the levels of microbiological contamination. The drive covered an approximate area of 1,30,000 sq ft benefiting the lives of more than 3000 less privileged children and adults. In Delhi, the sanitization drive was done at 9 Anganwadi Centres in North-West Delhi’s Kirari Suleman Nagar covering 5,000 sq.ft. area of their premises under Amway’s Power of Five campaign.

Commenting on the initiatives, Gursharan Cheema, Senior Vice President, North & South, Amway India said, “Amway India has always been committed to supporting the community by coming forward in the face of adversity. These testing times are not just a trial of our strength and resilience, but also an opportunity for us to demonstrate the might of collective effort. We continue to be inspired by the humanity and strength of our communities and are grateful for their continued support to the vulnerable sections of our society in line with our purpose of helping people live better, healthier lives.”

During the unprecedented lock-down period, conforming to the norms of social distancing, Amway India stepped up its efforts by supporting its NGO partners in their initiatives towards training, education, skill development and assessments of the beneficiaries through various digital tools to ensure consistency in their learning & development. Amway facilitated MAMTA-Health Institute for Mother and Child and conducted bulk message service to spread awareness, counter myths and misconceptions among the community members of the project area. Over 10,000 beneficiaries are receiving the health and nutrition related advice every week. We have also identified and trained over 170 individuals from the targeted community called ‘Poshan Mitras’ who are sustaining the program on-ground. They are playing a critical role in sensitizing and educating the community.

Commenting on the initiative, Dr. Sunil Mehra, Executive Director, MAMTA, said, “Our partnership with Amway India has been very successful and rewarding. In these unprecedented COVID-19 times, the support extended by the Amway India family has been uplifting for the beneficiaries and their families in the project intervention areas. With this support we could integrate hygiene and sanitation along with addressing malnutrition in the intervention area – these two are the most evident determinants of COVID-19.”

During the current global health crisis, Amway’s Founder’s Fundamentals was reinforced by the generous voluntary contributions by Amway employees from their salaries. Amway India also contributed INR 2.36 crores to support the country’s fight against the pandemic. The fund entailed contributions towards PM CARES FUND, Tamil Nadu CM’s public relief fund, Kerala, Telangana, and Andhra Pradesh CM’s public relief funds and support for Government’s on-ground health and sanitation services. Additionally, the funds also provided Personal Protective Equipment (PPE) such as gloves, gowns, shoe covers, head covers, masks, respirators, and eye protection gear to public health service workers through the company’s NGO partners. Further as part of the fight against COVID-19, Amway India also developed Persona Hand Sanitizer Gel which to support the frontline workers working for the cause of COVID-19 in India.

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