Building Circular Apparel Textile Industry in India
Aditya Birla Fashion and Retail Ltd. (ABFRL) is joining a unique and pioneering industry-led platform, ‘Circular Apparel Innovation Factory’ (CAIF) in collaboration with Intellecap. CAIF is India’s first industry-led platform, aiming to build a circular apparel and textile industry in India. Its mission is to search, seed, support, and scale circular textile and apparel innovations in India by building an enabling ecosystem of brands, manufacturers, enterprises, and innovators across the value chain.
Through the association, the company will be demonstrating its commitment to shift the industry from its current ‘take-make-dispose’ approach to one that encourages the use of sustainable material, maximize utilization of clothing & textile and thereby promote recycling. These initiatives will help ABFRL retain its focus on creating significant social impact.
Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Ltd. said, “We are pleased to partner with Intellecap to accelerate sustainable fashion concept through CAIF to build industry level platform for circular textile eco-system. We intend to bring forth ideas and innovation to add more strength to our pioneering work around sustainability. The association with Intellecap will help us create, collaborate and mainstream the conversation around circular economy and sustainable fashion”.
As a part of the partnership, ABFRL will support a number of CAIF initiatives such as industry convenings to discuss opportunities for circularity, as well as undertake specific pilots on identified initiatives, and launch brands specific challenges to identify and adopt innovations.
CAIF’s role in transforming the industry is centred on four key pillars:
The first is to act as an innovation engine for brands and value chain stakeholders, helping them to identify opportunities, test new solutions, and broker high impact partnerships.
The second is building on CAIF’s role as an innovation engine, is to facilitate action by driving experimentation and action on the ground.
Further, through its market building role, CAIF aims to remove existing scaling barriers and catalyze the creation of an enabling environment that enables circular innovations to scale.
And lastly, as industry convener, CAIF accelerates the speed of innovation, creates opportunities for collaboration and shapes the conversation around circular apparel and textiles
ABFRL, CAIF and its network of innovators and other value chain stakeholders will hugely benefit from these practices.
