Amway India organises free health check-up camps for the underprivileged children

With the primary objective of providing quality healthcare to the underprivileged children, Amway India, the country’s largest FMCG Direct Selling Company, organized free health check-up camps in 14 locations across the country. Commemorating the World Health Day, this initiative also included an interactive and educational session with the aim to improve the nutritional knowledge and practices inclusive of hygiene practices and daily dietary requirements.

In association with Mamta Health Institute for Mother and Child, Amway India organized a health check-up camp for assessing the nutritional status of the children below the age of 5 years in West Delhi’s Kirari area. The event included a health talk on ‘Key for Healthy Nation – Awareness of Nutrition for under five children’, followed by a street play on ‘Optimal Infant and Young Child Feeding Practices: Better Child Health’, to reinforce the message of the importance of nutrition for children below the age of 5 years. In association with Deepalaya School, Amway India organized a health check-up camp for the school children. The camp also included an interesting skit on the inclusion of fruits and vegetables to maintain a healthy diet presented by the school children delivered the message of appropriate nutritional intake requirement in a fun and entertaining way. It was followed by a live demonstration on cooking a healthy meal by Amway India’s representatives.

While stressing the importance of observing World Health Day,GS Cheema, Senior Vice President, North & South, Amway India, said, “As part of Amway’s CSR philosophy of helping people live better lives, our initiative for the World Health Day is focused on improving the quality of life of children and the community at large. Through this initiative, we emphasize on building awareness on preventive healthcare practices to ensure healthy living. We have received an overwhelming response for the initiative, which has benefited over 1000 children across the country. We are confident that this kind of planned and continuous health interventions will further complement the Government’s efforts towards building a healthier nation.”

Keeping up with its commitment to help people live better lives, Amway launched Project Sunrise in India to support underprivileged children. The company works with 16 NGO partners under Project Sunrise in the areas of education, health, and hygiene for the welfare of the children. In line with their vision, Amway had also launched Power of 5 campaign to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioural shift in mothers and communities at large. Amway India, with its health initiatives, aims to make a positive impact in the lives of people.

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