Social Media Influencers In CSR
Social media plays a significant role in today’s lifestyle. According to a study by influencer marketing agency Mediakix, an average person spends about 2 hours on social media sites today, which accounts to about 5 years of their lives.
Whether they have more power to actually influence people into choosing the products they use, or changing their opinions about something, people can easily relate to the way they articulate. Recognising their responsibility towards the society, these social media influencers have used their power of influencing to give back and encouraged others to give back too.
Filter copy is a YouTube channel popular for posting progressive content that appeals to youth. It has about 3 million subscribers. It was formed by a bunch of young people who portray relatable situations in form of short films attracting more audience. In one such video, the channel declared its support to the Robin Hood army by giving its name and face to the cause of preventing food wastage and feeding more poor and hungry people in India.
Shivya Nath, a recognised travel blogger, and now an author of the book – The Shooting Star, has given her name and face extensively for the cause of Sustainable and Responsible Tourism. She has written several posts about the same on her blog and have also worked with nation tourism agencies as responsible travel consultant.
Sejal Kumar is a young YouTuber who has 811,000 subscribers to her channel. She makes videos on travel, lifestyle and fashion. She has given her face to the cause of anti-racism campaign #EveryFaceIsBright by Clean and Clear.
Mallika Dua, a comedian and a social media sensation has been very vocal about her feminist beliefs. She has always participated in the debates about feminism and has given her face to unconventional videos that convey messages about breaking stereotypes, freedom of expression and liberalism. She also showed her support towards being open and seeking help for depression and mental health issues.
Biswa Kalyan Rath is a YouTuber and a standup comedian known for his stint ‘Pretentious Movie Reviews’ with Kanan Gill. He has spoken about Student Suicides by sharing his own story of pressure and low grades. Emphasising about the value of life he has asked the youth to not turn to drugs and to seek help instead of ending life.
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