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CSR: Girl Power All The Way In Sports


The arena of sports is an ever growing and changing one in our country. It needs support for all age groups. More importantly, the juniors as well as established girl athletes. To encourage girl athletes from various parts of the country and in different individual sports disciplines, so as to enable them to compete on a global stage.

IndusInd Bank in association with the JSW Foundation has claimed to initiate the ‘IndusInd Bank Girl Power Programme.’ It will groom world-class athletes and provide a holistic development for them. Over 60 female athletes across 6 disciplines of boxing, judo, wrestling among others will receive support. Apart from skill set training, the girl will receive support in gender inclusiveness in sports. 60 female athletes have been inducted in the first year.

Sanjeev Anand, Country Head – Commercial Banking and in-charge of Sports Vertical, IndusInd Bank said, “Sports offer unique insights about dealing with challenges and learning from uncertainty. Sports make us get out of our comfort zones and provide us with rich lessons which we can adopt in our professional and personal lives. Sports and athletic training encourage and enhance the over-all edifice of one’s character. With this initiative, we want to support these young athletes and groom them so that they can grow and perform to the highest level of their potential and bring glory for themselves and for the country.”

Mustafa Ghouse, CEO JSW Sports said, “We are glad to be associated an organisation who shares a similar vision for the Indian athlete. The Programme entails developing women athletes in an integrated manner. It aims to empower them with a platform and the strength to achieve their goals. More importantly, we want to shape not just their career, but life beyond it too.”

Each of us needs to have vision to use sports as a unifying idea across various stakeholders and touch lives of everyone, including the differently-abled athletes.

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The CSR Journal Team