New Delhi, India: In an effort to commemorate World Environment Day 2024, Zomato, India’s food ordering and delivery platform, today, launched a unique ad film reinforcing its commitment to facilitate 100% EV-based deliveries by 2030. The film playfully highlights Zomato’s delivery partner’s transition to electric vehicles (EVs) by showcasing a series of comedic trials with unconventional transport methods, in ensuring timely deliveries.
Commenting on the campaign, Anjalli Ravi Kumar, Zomato’s Chief Sustainability Officer, Zomato stated, “Sustainability is at the core of Zomato’s business, underscored by its commitment to achieve 100% EV-based deliveries by 2030. Given that over 90% of our emissions arise from last-mile deliveries (within Scope 3 value-chain emissions), the transition to EV-based deliveries is critical, making it one of our most significant steps toward achieving our Net Zero target by 2033. In line with our commitment towards environmental responsibility, Zomato became the first and sole food ordering and delivery platform globally to join the Climate Group’s EV100 initiative in 2021, a strategic move that reflects our steadfast confidence in the advantages of transitioning to EVs, amidst the early stages of India’s 2W EV ecosystem.”
She added, “Our World Environment Day campaign cleverly blends our bold 2030 vision for a greener, more inclusive future with a touch of humor. It creatively showcases our commitment to achieve this future through EV-based deliveries without compromising on the delivery time.”
Zomato’s EV program uses four levers to facilitate this transition to EV-based deliveries – improving access to EVs on rent for delivery partners through tie-ups with over 70+EV rental companies and OEMs and a digital referral tool, onboarding EV-based logistics service providers, supporting ownership of EV bikes through collaboration with financial service providers and lastly, enhancing delivery partner awareness of different models and benefits of using EVs for delivery through online and offline activations.
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