The WPP India Corporate Social Responsibility Foundation launched its implementation programme to bring about holistic development in the lives of upto 20,000 underprivileged children and youth in Mumbai and Delhi in collaboration with its implementation partners Magic Bus and HOPE foundation, at a school in Andheri, Mumbai.
This CSR initiative aims to empower children and youth by providing them access to quality education, life skills, improved health and hygiene and vocational training.
The WPP India CSR Foundation was launched last year with a budget of Rs 33 Crore ($5 million), consolidating CSR activities of all WPP Companies in India under one umbrella and working in unison towards effecting social change and nation building. The Foundation envisions, “Enabling children and youth from vulnerable and marginalized communities to achieve their full potential through holistic development with a focus on education, life skills and health.”
The programme in its first phase will reach out to students from marginalized schools across Mumbai and NCR with implementation partners Magic Bus, HOPE foundation and Genesis Foundation. It strives to improve the quality of education through creative teaching methods, making the classroom an enjoyable place of learning and targeted community engagement and mentorship.
During the launch of the programme, Ranjan Kapur, Country Manager, WPP India CSR Foundation said, “We are focused on creating opportunities for