Jewellery brand to plant trees for every purchase in partnership with SankalpTaru

Chennai, India: Vai Ra, a leading advocate for sustainability through their eco-conscious lab-grown diamond and moissanite jewellery, is proud to announce a pioneering partnership with Sankalptaru, an esteemed environmental organization based in India. This collaboration aims to enhance environmental conservation efforts by planting a tree for every purchase made through Vai Ra.

“In a bid to combat climate change and promote biodiversity, Vai Ra has committed to planting a tree through Sankalptaru for every transaction completed with the company. These trees will be meticulously managed by rural communities within India, fostering economic empowerment and environmental stewardship at the grassroots level”, says Rohit Co-Founder and CEO,

Customers also get a personalized certificate of tree plantation for each purchase, complete with a QR code. This code allows customers to track the progress and growth of their tree, offering a tangible connection to their contribution towards global reforestation efforts.

We are thrilled to join forces with Sankalptaru to amplify our commitment to sustainability. Through this partnership, we hope to inspire others to embrace eco-conscious practices and make a positive impact on our planet.