In line with the vision of Chief Minister Yogi Adityanath to establish Uttar Pradesh as a global tourism hub, the state’s Tourism department has begun large-scale preparations for the upcoming Uttar Pradesh International Trade Show (UPITS) 2025, set to take place from September 25 to 29 at the India Expo Mart in Greater Noida.
The five-day mega event will serve as a grand platform to present Uttar Pradesh’s rich tourism potential to millions of domestic and international visitors. The state government aims to leverage the trade show to highlight not just its diverse tourist destinations, but also its unique local products, traditional handicrafts, and vibrant cultural heritage.
Flagship trade event
UPITS-2025 is the flagship trade event of the Uttar Pradesh government, bringing together policymakers, global business leaders, trade representatives, and industry experts under one roof. The event plays a vital role in the state’s journey towards achieving its one trillion-dollar economy target, with tourism being identified as a key growth sector.
As part of the preparations, the Tourism Department is setting up an expansive stall covering approximately 465 square meters in Hall No. 7 of the India Expo Mart. The stall will creatively showcase the state’s heritage sites, temple architecture, thematic tourism circuits, and PPP-based tourism projects, alongside highlighting local crafts and One District One Product (ODOP) items.
Uttar Pradesh’s tourism
To enhance visitor engagement, the department will also introduce and promote digital tourism tools such as mobile applications, websites, and QR codes, allowing easy access to information and seamless travel planning. The integration of technology with immersive visual storytelling is aimed at strengthening Uttar Pradesh’s tourism brand image on both national and international fronts.
The department plans to design its exhibition stall with three open sides, featuring a stylish front facade, lighted signage with CNC cutting, LED walls, modern lighting, carpeting, and display units. The stall will also have a VVIP lounge, meeting tables, coffee machines, a pantry, and a reception counter to offer a comfortable experience to guests.
Digital touch panel
To attract visitors, the stall will include auto-navigation screens that showcase popular tourist destinations in UP. There will also be an Augmented Reality (AR) based digital touch panel where visitors can click selfies with images of at least six famous tourist sites.
A 10–15 square meter area within the stall will be dedicated to live cultural performances. Preparations are underway to host traditional dances like Mayur Nritya (from Braj region), tribal dance forms (from Sonbhadra and Lakhimpur), Bundeli Folk Dance (from Jhansi), and Kathak (Lucknow Gharana). Each day, there will be six short performances, each lasting around five minutes, with opportunities for visitors to click selfies with the artists. For example, visitors can pose wearing a peacock crown at the ‘Peacock Krishna’ booth or take photos with tribal props in the ‘Jungle Warrior’ zone.
registration counters for event planning
The Tourism department will also set up registration counters for event planning, B2B meetings, and 20 co-exhibitors. Each counter will be handled by two tourism marketing executives. Tourism brochures, glass showcases, LED standees, and lit displays will be used to share detailed information about Uttar Pradesh’s tourist attractions.
The Tourism department is working in mission mode to make UPITS 2025 a huge success. The goal is not only to present Uttar Pradesh’s rich cultural diversity to the world, but also to boost the tourism sector and strengthen the economy. The event promises to be a memorable experience for millions of visitors and a significant milestone in promoting Uttar Pradesh as a top tourist destination.
