Menstruation is a natural phenomenon that every woman goes through. However, lack of proper knowledge about menstrual hygiene is a major issue for women living in slum areas. It often leads to poor hygiene, infections, and other health problems, further exacerbating their struggles and hampering their overall progress.
Even though we are progressing as a nation and winning accolades on the global stage, rural India continues to battle challenges like poor menstrual hygiene, taboos, superstitions and lack of awareness.
It is a shocking fact that menstruation acts as a major barrier to girls’ education and women’s participation in the workforce in rural area even today.
On April 10, 2023, the Supreme Court of India called for a ‘uniform national policy’ to be developed by the Central Government, in consultation with States and Union Territories, to ensure menstrual hygiene in schools. The policy aims to provide sanitary pads, vending and disposal mechanisms, and exclusive washrooms for girl students in schools.
On Menstrual Hygiene Day 2024, The CSR Journal takes a look at some of the latest Corporate Social Responsibility (CSR) initiatives which aim to spread awareness around menstrual health and hygiene in India thus empowering adolescent girls and women.
Top CSR projects working towards menstrual health and hygiene in India
CSR of IRCLASS Systems and Solutions
IRCLASS Systems and Solutions Pvt Ltd, a company promoted by Indian Register of Shipping which looks into Testing, Inspection & Certification requirement of Industry to achieve Quality, Safety and Reliability across value chain has launched a CSR project titled ‘Hygiene and Menstruation for Health and Dignity’. The project is aimed at improving menstrual health and hygiene practices among rural women and adolescent and girls in Maharashtra.
Located in Kelwad, Ahilyanagar, the project aims to break taboos around menstruation faster dignity and support the health and well being of women in underserved communities. The initiative supports a social innovation startup funded through ISSPL’s CSR Funds and is powered by made in India machinery. Under the brand name ‘Lady Lotus’, the project has established a sustainable unit for the production of low-cost high-quality sanitary napkins tailored to meet the needs of rural women in Maharashtra.
In addition to improving access to affordable hygiene product, the initiative also promotes employment generation and community awareness through women-led operations and sensitisation workshops.
CSR Project ‘Keep a Girl in School’ in Mumbai
Bold & Bae Fashion, a Mumbai-based startup in the women’s apparel sector, has launched an initiative to keep girls in school by addressing menstrual health and hygiene concerns. To ensure that no girl misses out on education due to lack of access to sanitary pads and proper menstrual hygiene, the brand has partnered with various schools in Mumbai, including Gandhi Memorial English High School & Junior College (Kamla Nagar), BSIAS School (Dharavi), and Mother Teresa School (Dharavi). This initiative marks the beginning of the company’s long-term commitment to this cause.
An alarming 60% of girls in India remain absent during their periods or drop out of school permanently due to various challenges. This statistic underscores the critical condition of underprivileged girls.
Smita Thorat, Co-Founder of Bold & Bae Fashion, stated, “Access to sanitary pads and menstrual hygiene products is every girl’s basic right. We are dedicated to supporting underprivileged school girls by providing menstrual hygiene products. Our mission is to ensure that no girl misses out on her education just because she can’t afford something as basic as sanitary pads. Through this programme, we aim to empower young girls to stay in school, pursue their dreams, and build a brighter future for themselves and their communities.”
Under this mission, Bold & Bae donates a pack of sanitary pads every time a purchase is made on their website. The company has partnered with several NGOs to support this initiative, including collaborations with Nanhi Pari and the Mother Teresa Memorial Social Welfare Trust to raise awareness about menstrual hygiene.
CSR of Union Bank of India
Union Bank of India is running a CSR initiative to promote menstrual hygiene and maintain a hygienic waste management system. The bank is installing sanitary pad vending machines and sanitary pad disposal machines in government or government-aided schools under the jurisdiction of its 134 regional offices. This initiative aims to raise awareness among girls about sanitation and hygiene while reducing absenteeism among female students.
As part of its commitment to improving infrastructure in schools, Union Bank of India has also announced that it will construct more than 134 girls’ toilets across the country, with contributions from all regions. This initiative seeks to provide young girls with clean and safe sanitation facilities, ensuring their comfort and dignity.
CSR of TVS Motor Company
Srinivasan Services Trust (SST), the social arm of TVS Motor Company and Sundaram-Clayton Limited, has been working for women empowerment in the rural belts of Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh, and Himachal Pradesh for the past 27 years, through formation of Women Self-help groups, and helping them sustain through interventions in diverse sectors such as training, credit linkage, livelihood programmes and nudging them towards development of their community. SST has established a hygiene programme that focuses on menstrual health, benefiting over 1000 girl children annually, as per a recent announcement made by the trust.