Pink City Jaipur is also the largest city in Rajasthan. In 2015, Jaipur was conferred the title of the World Craft City by the World Crafts Council, becoming the only city in the world to have received the title for multiple crafts. Jaipur, in particular, and Rajasthan in general, has seen some successful crafts-based businesses and startups reach scale in the last few decades, notably Jaipur Rugs, Rangsutra, Anokhi, Kilol, Sadhna and Soma. Craft based startups like Craftsvilla and Jaypore have also been able to leverage technology to achieve rapid scale through venture creation and funding. Jaipur has an active angel investor network.
Top CSR initiatives in Jaipur
Naturally, the biggest CSR initiatives in Jaipur city and district combine skill development and craft. We present the top CSR projects in Jaipur that have been making the most impact.
Bosch Artisan Training Centre
There is an acute shortage of skilled and professional artisans in the field of plumbing, electricals and carpentry. There are no institutions which run these courses in a structured curriculum incorporating the modern tools, methodology and pedagogy with focus on hands-on training.
German engineering and technology firm Bosch launched the first Artisan Training Centre in the field of carpentry, in 2015. In February 2018, Bosch inaugurated its fourth Artisan Training Centre in the country and first in Jaipur at Government Industrial Training Institute, Sanganer. The aim of the centre is to produce skilled and professional artisans for the country, who will be able to meet the current and growing customer and market expectations. The centre has enrolled 16 trainees and a trainer on board and is well-equipped with a range of tools including Bosch Power Tools. The trainers have been coached by a German expert in carpentry skills. The training is based on the German concepts of Gründlichkeit (thoroughness) and Leidenschaft (passion).
Hero Motocorp – Holistic Rural Development
Hero CSR teams have selected around 30 backward villages in Alwar and Jaipur districts of Rajasthan for their socio economic development. In such villages, they carried out a need analysis and found that they were quite poor in health and hygiene, standard of education, sex ratio, access to safe drinking water for people and animals and the groundwater level. Hence it was a crying need to consider the poor standard of life in these villages as the criterion for their selection in the CSR project.
After preparing a road map, Hero Motocorp started the journey towards socio-economic development of these villages in 2016. Multispecialty medical camps were organised where thousands of patients were treated and given proper medicare. They also supported ICDS centres in 7 villages in Jaipur which provides food, preschool education, and primary healthcare to children less than 6 years of age, and their mothers. They also initiated an adolescent health check up and awareness camp for 500 girls in government school of Behror and Neemrana block to check for anaemia.
Yoga and meditation camps, HIV/AIDS awareness programme, deworming, immunization and nutrition awareness programme, adolescent education in schools were among the regular activities to increase social awareness among community people. Hero volunteers from various locations donated clothes and other accessories to the villagers.
Water scarcity and decreasing ground water level is a crucial problem in these villages. Team Hero tried to resolve it by contributing to the CM Water conservation Scheme in Rajasthan. They have undertaken a rainwater harvesting project with 94 shaft having 16 lakh metric cube water per annum.
Pratham InfoTech – CAL and DLLS
Pratham InfoTech’s Computer Aided Learning (CAL) programme was initiated in Rajasthan 2018. The CSR project is active in 30 low-income private schools of Jaipur and 42 government schools in Sultanpur block of Kota District. Pratham InfoTech Foundation designed a computer education curriculum as per NCERT guidelines. The objective of the program is to reach out to all the children from disadvantaged backgrounds, who do not have the opportunities for exposure to IT. The CSR programme aims to spread the vast knowledge of computers among these children according to their age. The computers are provided in a ratio of 50:1, i.e. 50 children per computer.
CAL aims to provide school going children from 6-9 years with quality computer aided education. Each centre works as a combination of three factors: High-quality hardware, educational software developed by Pratham in various Indian languages designed around the school curriculum, a library corner that has educative books in local language, and a craft corner that enables the children to learn their academics through the projects and crafts they prepare. Efficient computer instructors called Sancharaks assist the children in enhancing their day-to-day learning and skill. On the whole, CAL works towards bridging the digital divide along with improving learning in schools, generating interest in students, increasing enrollment and reducing the dropout rate in schools.
Digital Literacy and Life Skill (DLLS) programme is basically aimed at instilling IT education in secondary and higher secondary school-going children from 10-15 years of age. The CSR project focuses on teaching basic technological skills that are in demand in today’s world. The students get an opportunity to practice different application software on computers as part of their weekly schedule. The programme gives students exposure to the available options in the job market, its relevance and scope. This gives them an understanding of the skills they require to stay technically competent.
The CSR team’s experiences have made them mindful of the different facets that influence a child’s learning and also the multiple variables that contribute to the overall success and sustainability of a centre. Thus, the execution of the CAL & DLLS programmes is always locally pertinent and contextually relevant.
Jaipur Rugs Manchaha initiative
Manchaha, a Hindi word popular in Rajasthan’s weaving community, means “expression of my heart”, and is a CSR initiative where weavers get to design their own rug for the first time in Rajasthan. Each rug, handmade with more than 200,000 knots, is the story of its creator – with emotions, dreams, and personality.
This social innovation has uniquely sustained the dying art of hand-knotting by renewing its passion, through unfiltered expression. It has targeted economic transformation through sustainable income and instilling confidence. Each rug is also made using leftover hand-spun yarn – wool & bamboo silk, which reduces industry-wide wastage that had previously no solution – and makes its colour palette as unique as its design. It is a remarkable example of sustainable production – reusing and revival from waste, the problem becoming its own solution.
The CSR initiative has bended bars and reached out to prisoners in Jaipur and Bikaner, Manchaha Freedom. Conceptualised by Kavita Chaudhary (Design Director, Jaipur Rugs), the Manchaha initiative has won eight prestigious global design awards such as the German Design Award, EDIDA (ELLE DECOR Design Award), and European Product Design Award.
Jaipur Rugs also helps inmates open bank accounts to receive payments for their work directly, which makes it easy for them and their families to access their earnings. Through the Manchaha CSR initiative by Jaipur Rugs, in which training and workshops are conducted and a source of income is generated, these inmates get access to socio-economic development and are empowered through support and sustainable livelihood.
Mahindra World City Jaipur
Established in 2006, Mahindra World City (MWC) Jaipur embodies the philosophy of ‘Livelihood, Living and Life’ and comprises a Multi-Product Special Economic Zone, a Domestic Tariff Area and planned social and residential infrastructure. MWC Jaipur has established global benchmarks in sustainable urban development and is focused on holistic growth encompassing local communities and the environment.
Sustainable urban practices taken up at MWC Jaipur include energy-efficient green buildings, LED street lighting, solar PV rooftops, LED retrofitting, e-rickshaws, urban tree plantation drives, sewage treatment plants (STP), treated water for landscaping, and low-flow fixtures and fittings. MWC Jaipur is the world’s largest project to receive the C40 CPDP Stage 2 certification from C40 Cities – a global benchmark for creating sustainable, carbon positive cities of the future.