It’s that time of the year when Corporate houses are on the lookout for the perfect gift option to boost the employee morale. And at the other end of the spectrum, there are genuine NGOs and sustainable enterprises scattered across the length & breadth of India, doing good work and creating products that are not only in harmony with the environment but also supporting and empowering local, rural communities.
The Goodness Gracious Gift Box! has been curated by Aliya Curmally and Nidhi Singh to bring together these two opposite ends of the spectrum. A collection of handcrafted, ethical, sustainable, organic products The Goodness Gracious Gift Box! has been designed not only to benefit the recipients of the Box, but also the NGOs and enterprises who’s products have been handpicked for the Box.
‘This Gift Box has been conceptualized with the aim of supporting NGOs and enterprises that we believe are doing amazing work at the grassroots level in sustainability’ says Nidhi Singh. ‘When I heard that the kumkum used in pujas contained artificial dyes it really unnerved me. The skin is the largest sensory organ in the body, after all. So, when approached by a client for our Gift Box, we assembled a selection of non-toxic, sustainable creations from Pithoragarh (Uttarakhand), Bangarpet (Karnataka), Satara (Maharashtra), and Auroville (Tamil Nadu), as well as from Delhi, Mumbai & Bangalore’ adds Aliya.
Created in collaboration with The wp Journal and The Green People of India (TGPI) as values partners, the Box is a one stop solution for marketing divisions in Coporate houses who struggle every year to find something new & interesting for Diwali Gifting, and maybe even support a good cause in the process. ‘Sustainable Corporate Gifting can be yet another dimension of wp for working towards a greater good and enabling social development in India’ says Kanhaiya Singh, Managing Editor, The wp Journal.
And speaking about their collaboration as values partners, Uma Prajapati, one of the founding members of TGPI (and the Small Steps Project) says ‘Small Steps bags production only takes place in villages near Auroville. In each village small production groups have been formed and empowered through microfinance and income generation. These groups are managed and run by the village women themselves and linked with their internal microfinance, which means that women are able to borrow money and buy their own sewing machine once their training is over. Concepts like The Goodness Gracious Gift Box! help create awareness about such projects which is also in sync with TGPI’s aim of promoting eco-enterprises and sustainable development in India. ‘
‘One of the real luxuries in life today is a product that is designed to do you and others good and doesn’t hide any nasty chemicals or artificial elements that may attack your body later. Gifting is a place where consumers can make a sizable difference to ethical merchants who manufacture sustainably. In this case the product is also made in India, and benefits Indians. It’s a way to ensure that the bounty of the festive season is felt by all, no strings attached’ concludes Aliya.
For more information of The Goodness Gracious Gift Box! you can write to firstname.lastname@example.org